While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.
Matt Hopper
Matt has worked in the radio industry for more than 35 years and is a highly skilled audio producer, copywriter, and director. Matt has won multiple awards for his work and is a member of the New York Festivals Radio Awards Grand Jury. Matt started Trisonic having run his own production company and is trusted by large agencies and well-known national brands. He is seasoned in the production and adaptation of sonic brand identities, and also has extensive experience in creating long form audio content.
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Partner content Once convinced that your brand needs an audio identity, where do you begin? Matt Hopper shares his sonic guide.