Film studios are inclined to regard the web with suspicion on the basis that illegal file sharing threatens to erode revenues across the industry. However, a new report from Informa Media Group claims that piracy will only have a limited impact on sales and Hollywood will ultimately gain from internet services. Unlicensed downloading is widely… Continue reading Web An Opportunity For Movie Business, Says Report
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In mature European mobile markets, price is the main reason for switching providers and operators need to refine their marketing plans to reflect the changing wireless environment. A new Yankee Group report has found that 85% of European mobile users consider cheaper pricing to be the main lure when changing to a new provider. The… Continue reading Price Is The Priority For Mobile Consumers
The merged ITV is to retain control of the two film businesses owned by Carlton Communications, according to press reports today. The Financial Times claims that Granada and Carlton have agreed to keep the latter’s cinema advertising business and its interests in Thomson Multimedia when their £4.2 billion merger is complete. Carlton Screen Advertising sells… Continue reading ITV To Keep Carlton Film Assets Following Merger
The decision by the owners of The Independent to introduce a tabloid version of the newspaper seems to have paid off with reports suggesting that total circulation has increased by as much as 30,000 per day. Ivan Fallon, the CEO of Independent News & Media will give the lowdown on the new format at the… Continue reading Publishers To Assess Changing Shape Of Newspapers
Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB). After two months of steady growth (see US Radio Advertising Rises 3% In July), during which national revenues increased by double-digit… Continue reading US Radio Advertising Update And Forecast
Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties. Delivering last nightÂ’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties
News Corporation chief Rupert Murdoch has professed himself more than satisfied with the performance of the company and claims to have no intention of stepping down. Speaking at News Corp’s AGM in Adelaide this week, Murdoch said that the group was “very confident” of meeting its earnings targets given the encouraging outlook. “All the signs… Continue reading Murdoch Spurred On By Improving Economy
Despite rising revenues, the New York Times Company has reported a 15% drop in third quarter earnings. The US publisher cited an increase in the cost of newsprint and health care as being primarily responsible for the decline. Advertising revenue rose by 4.9% in September but this could not compensate for falls in July and… Continue reading New York Times Reports Earnings Slump
The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers. Despite mixed signals, the investment bank asserts that conditions for advertising and marketing services are picking up, especially in the US and Asia. This means that 60% of… Continue reading Top Agencies To Enjoy The Fruits Of Recovery
Almost three-quarters of young Europeans are online and 16 to 24 year olds are more likely to use newfangled methods of communication than older consumers, according to Forrester Research. A study of internet usage in seven European countries found that 74% of young people are online compared to just 45% of more mature citizens. The… Continue reading Young Europeans Embrace The Net