The growing popularity of digital outdoor products was highlighted at the annual outdoor advertising show, Inside Outdoor. During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media. Digital technology was at the heart of… Continue reading Outdoor Ad Show Celebrates Digital Advances
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Until now, text messaging has been generally regarded as a leisure time pursuit primarily used to communicate with friends. However, it also has value in the workplace and the Mobile Data Association has taken steps to gauge this. In a poll of 300 UK business managers, the MDA found that 40% send SMS messages as… Continue reading Mobile Industry Assesses Potential Of Business Texting
It is reported that Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV. According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week. It is understood the groups have been looking to recruit a new chairman… Continue reading Kingsmill Touted For Top Job At Merged ITV
Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers. Revenues were up 4% year on year to £555.2 million in the three months to 30 September. Net losses narrowed from £369.1 million last year to £117.3 million. NTL added almost 100,000… Continue reading Broadband Boom Drives NTL Recovery In Q3
United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million. The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US. Publications changing hands include Oncology… Continue reading UBM Purchases Specialist Medical Publishers
Vivendi Universal, the France-based media and entertainment group, moved into the black in its third quarter, for the first time in two years. Net profits at the company came in at Â131 million, up from a loss of Â1.2 billion in Q3 2002. Vivendi said that the performance of its various media business units has… Continue reading Vivendi Universal Is Back In Black
New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market. This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s… Continue reading New Research Urges Marketers To Target Grey Pound
Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll
The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference. The event, organised by the World Association of Newspapers, brings together publishing executives from across the world. Despite the slowdown… Continue reading Newspapers Respond To Changing Advertiser Demands
Future Network, the international magazine group, has acquired the US’ second best-selling guitar magazine, Guitar One, from Cherry Lane Magazines for £1.5 million in cash. This is Future’s second acquisition of a US guitar magazine business this year; in September the company bought Guitar World and related titles for £10 million (see Future Network Profits… Continue reading Future Buys Second US Guitar Magazine Group