Britain’s cinema industry remains on track to deliver 200 million cinema-goers and £1 billion at the box office by 2008, according to a new report from Dodona Research. The optimistic outlook comes despite a decline of 8.5 million in admissions during 2003. Dodona says that this fall was due to the exceptional film line-up of… Continue reading UK Cinema On Track For £1bn Box Office By 2008

Hollinger International, the parent company of the Daily Telegraph, has confirmed that it is pressing ahead with the auction of its newspapers and will welcome any offer from the Barclay brothers.The announcement follows a final order from a US court that prevented Lord Conrad Black from selling his majority stake in Hollinger Inc to the… Continue reading Hollinger Invites Barclays To Join Telegraph Auction

ITV’s chief executive of broadcasting, Mick Desmond, outlined a seven-point plan for future strategy at the annual ISBA conference this week. Top of the list was building strong partnerships with advertisers and he pointed to the arrival of Justin Sampson as ITV’s first head of customer relationship management.The ITV strategy included:Delivering commercial impacts to common… Continue reading Desmond Outlines New Strategy For Post Merger ITV

Hollinger International, the parent company of the Daily Telegraph, has confirmed that it is pressing ahead with the auction of its newspapers and will welcome any offer from the Barclay brothers. The announcement follows a final order from a US court that prevented Lord Conrad Black from selling his majority stake in Hollinger Inc to… Continue reading Hollinger Invites Barclays To Join Telegraph Auction

The UK has entered the top ten global ranking for DSL broadband penetration, having notched up 1.8 million subscribers to DSL services by the end of 2003. This makes Britain the tenth biggest market for broadband connections via telephones in the world, according to data from analysts Point Topic. Across the world almost 28 million… Continue reading UK Enters The Global Top Ten For DSL Broadband

The total number of WAP page impressions viewed in the UK reached 1.2 billion during January, according to new figures from the Mobile Data Association (MDA). This is an increase of almost 200 million compared to December and is the highest monthly figure yet recorded. There are now a total of 38 million WAP page… Continue reading WAP Page Impressions Reach Highest Monthly Figure

The media industry must evolve new ways of evaluating advertising effectiveness as CPTs, TVRs and OTS are all irrelevant in today’s world, according to David Patton, vice president of marketing at Sony Computer Entertainment Europe.Speaking ISBA’s annual conference in London yesterday, Patton said: “TVRs have no place in 2004, when I think of a TVR… Continue reading Sony Marketing Boss Claims TVRs Are Irrelevant

Speaking at yesterday’s ISBA Conference and expressing his personal rather than corporate view, Garry Lace, CEO of Grey, predicted that the next five years would see many more privately-owned agencies and privately-owned networks.He said: “The holding companies have traded too much on price and not invested in people and talent, they will not be able… Continue reading Privately Owned Agencies To Make a Strong Comeback

ITV has secured Cereal Partners brand Cheerios as the exclusive broadcast sponsor of the forthcoming series of Stars In Their Eyes: Kids 2004.The deal, which was brokered by ITV Sales and Universal McCann, includes full broadcast sponsorship of the popular Saturday peak-time family show, as well as extensive telephony branding.Stars In Their Eyes: Kids 2004… Continue reading ITV Secures Sponsor For Stars In Their Eyes Kids

French advertising giant Havas posted a larger than expected net loss during 2003 as the costs of its radical restructure mounted. The company, which includes UK agency MPG in its portfolio, posted net losses of €396 million, compared to a net profit of €23 million in 2002. Revenue for the year was down 17.2% at… Continue reading Havas Posts Larger Than Expected Loss As Restructuring Costs Mount