The media industry must evolve new ways of evaluating advertising effectiveness as CPTs, TVRs and OTS are all irrelevant in today’s world, according to David Patton, vice president of marketing at Sony Computer Entertainment Europe.Speaking ISBA’s annual conference in London yesterday, Patton said: “TVRs have no place in 2004, when I think of a TVR… Continue reading Sony Marketing Boss Claims TVRs Are Irrelevant

Speaking at yesterday’s ISBA Conference and expressing his personal rather than corporate view, Garry Lace, CEO of Grey, predicted that the next five years would see many more privately-owned agencies and privately-owned networks.He said: “The holding companies have traded too much on price and not invested in people and talent, they will not be able… Continue reading Privately Owned Agencies To Make a Strong Comeback

ITV has secured Cereal Partners brand Cheerios as the exclusive broadcast sponsor of the forthcoming series of Stars In Their Eyes: Kids 2004.The deal, which was brokered by ITV Sales and Universal McCann, includes full broadcast sponsorship of the popular Saturday peak-time family show, as well as extensive telephony branding.Stars In Their Eyes: Kids 2004… Continue reading ITV Secures Sponsor For Stars In Their Eyes Kids

French advertising giant Havas posted a larger than expected net loss during 2003 as the costs of its radical restructure mounted. The company, which includes UK agency MPG in its portfolio, posted net losses of €396 million, compared to a net profit of €23 million in 2002. Revenue for the year was down 17.2% at… Continue reading Havas Posts Larger Than Expected Loss As Restructuring Costs Mount

Cable group NTL reduced losses by 79% in the fourth quarter of 2003. Its year end results, released today, show that net loss at the troubled company fell to £130m across the quarter, to total £584 million for the year, compared to £1.5 billion in 2002. Revenues were up 8% to £577m during the fourth… Continue reading NTL Reports Reduced Losses, Announces 1m Broadband Homes

Newly merged broadcasting giant ITV has announced it is on target to save £100 million in the first set of results to be published since its multi-billion pound merger was completed in February. The results also reveal a 2% drop in the broadcaster’s net advertising revenue for 2003. ITV has blamed this on a reduced… Continue reading ITV On Target To Save £100 Million From Merger

New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products. The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could… Continue reading Advertiser Funded Television To Take Off In 2004

Merrill Lynch has upgraded its ad revenue forecast for ITV after the newly-merged TV giant said it has seen “positive signs” in the market. In ITV’s first financial results release yesterday (see ITV On Target To Save £100 Million From Merger), the company said it expects ITV1 advertising in the first quarter of 2004 to… Continue reading Merrill Lynch Upgrades ITV Ad Forecasts

Media professionals are seriously concerned about a significant decline in the number of consumers taking part in reader and audience surveys, according to the latest poll from the MRG.An online study of the Media Research Group’s 150 core members shows that almost 40% of respondents believe that falling response rates will be an area of… Continue reading Media Researchers Concerned Over Falling Response Rates

The Barclay brothers have withdrawn their £260 million offer to buy Conrad Black’s stake in Hollinger Inc, in a move that exacerbates the uncertainty surrounding the Daily and Sunday Telegraph.The decision to cancel the bid was something of a foregone conclusion after a US court last week stopped Black from selling his majority stake in… Continue reading Barclay Brothers Withdraw £260 Million Telegraph Bid