Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group, after almost twenty years at the newspaper company’s helm. It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of… Continue reading Crisis Deepens As Black Ousted From Telegraph Group
ARCHIVE ▸ The Media Leader Staff
Aegis Group, the global media and advertising network, this morning said that advertising is now back into the cycle of positive growth and expects an extra boost in 2004 thanks to the ‘quadrennial effect’ of the US election, the Olympics and the European soccer championships. The group says that the advertising recession, which ended in… Continue reading Aegis Forecasts Global Ad Growth Of 5.3% In 2004
Consumer confidence, a robust economy and improving corporate performance have all helped the US advertising industry to post a 6.1% rise in expenditure during 2003, according to new figures from TNS Media Intelligence/CMR. Total adspend closed the year at $128.3 billion, with every category bar spot television showing gains in expenditure year on year. Almost… Continue reading US Adspend Shows 6.1% Jump In 2003
Demand for magazine advertising pages in the US continued to deteriorate in February, with page volumes declining by 5.0% year on year, according to the latest data from the Publishers Information Bureau (PIB). In the first two months of the year, advertising page volumes have declined by 2.7%. Revenues, on the other hand, are stronger.… Continue reading US Magazine Ad Volume Decline Continues In February
The US radio industry showed no growth in any advertising categories during the first month of 2004, according to the latest figures from the Radio Advertising Bureau (RAB). Expenditure to local and national radio advertising was flat during January, indicating a levelling out for the sector, according to the RAB’s president Gary Fries. However, things… Continue reading US Radio Advertising Shows No Growth In January
The IPA has published an online guide to help agencies and advertisers exploit the full potential of econometrics to measure the return on investment from their marketing campaigns.UK marketers have been using econometrics for decades, but there has long been a lack of understanding as to how the methodology can best be used to measure… Continue reading IPA Publishes Online Guide Explaining Econometrics
Almost 70% of people in the UK want fundamental changes to the way the BBC is governed, according to research examining the Corporation’s role following the Hutton enquiry.A survey carried out for a Panorama special on the future of the BBC shows that just 31% of respondents support the continuation of the annual £116 licence… Continue reading UK Viewers Call For Change In Way BBC Is Funded
Sky One has secured GlaxoSmithKline’s Macleans Ice Whitening toothpaste brand as the exclusive six-figure broadcast sponsor of Nip/Tuck, its controversial comedy drama about cosmetic surgeons.The deal, negotiated between Sponsorcom and Sky Media, covers the final six episodes of the current series and includes an option to extend the sponsorship to a second run of the… Continue reading Sky One Secures Macleans To Sponsor Nip/Tuck
Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over their decision to authorise a controversial £15 million payoff to Michael Green.It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved the payment… Continue reading Former Carlton Directors Could Be Ousted From ITV Board
Any potential merger plans being drawn up between Channel 4 and Five could be derailed if the Government insists on state-owned Channel 4 being auctioned off to the highest bidder. A Government source, quoted by The Business, stated: “It’s difficult to conceive of a way in which you could privatise a public corporation without some… Continue reading Channel 4 Auction Could Scupper Five Merger
