The continued growth of digital media will cause a fundamental shift in media planning by the end of the decade, according to Jerry Buhlmann, chief executive officer of Carat International. Buhlmann predicts that advertising is about to significantly change, with emerging technologies such as the internet, digital television and 3G mobile phones expected to account… Continue reading Digital Media Will Cause Major Planning Shift

Global media inflation is rising faster than economic growth, with Central & Eastern Europe, Latin America and Asia-Pacific currently being the driving regions. It is television, which for the last few years has seen significant deflation, that will bounce back to show the strongest inflation during 2004. According to figures from Initiative Media, even weak… Continue reading Media Inflation Outpaces Economic Growth, Finds Initiative

Britain’s cinema industry remains on track to deliver 200 million cinema-goers and £1 billion at the box office by 2008, according to a new report from Dodona Research. The optimistic outlook comes despite a decline of 8.5 million in admissions during 2003. Dodona says that this fall was due to the exceptional film line-up of… Continue reading UK Cinema On Track For £1bn Box Office By 2008

The IPA has published an online guide to help agencies and advertisers exploit the full potential of econometrics to measure the return on investment from their marketing campaigns.UK marketers have been using econometrics for decades, but there has long been a lack of understanding as to how the methodology can best be used to measure… Continue reading IPA Publishes Online Guide Explaining Econometrics

Almost 70% of people in the UK want fundamental changes to the way the BBC is governed, according to research examining the Corporation’s role following the Hutton enquiry.A survey carried out for a Panorama special on the future of the BBC shows that just 31% of respondents support the continuation of the annual £116 licence… Continue reading UK Viewers Call For Change In Way BBC Is Funded

Sky One has secured GlaxoSmithKline’s Macleans Ice Whitening toothpaste brand as the exclusive six-figure broadcast sponsor of Nip/Tuck, its controversial comedy drama about cosmetic surgeons.The deal, negotiated between Sponsorcom and Sky Media, covers the final six episodes of the current series and includes an option to extend the sponsorship to a second run of the… Continue reading Sky One Secures Macleans To Sponsor Nip/Tuck

Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over their decision to authorise a controversial £15 million payoff to Michael Green.It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved the payment… Continue reading Former Carlton Directors Could Be Ousted From ITV Board

Hollinger International, the parent company of the Daily Telegraph, has confirmed that it is pressing ahead with the auction of its newspapers and will welcome any offer from the Barclay brothers.The announcement follows a final order from a US court that prevented Lord Conrad Black from selling his majority stake in Hollinger Inc to the… Continue reading Hollinger Invites Barclays To Join Telegraph Auction

ITV’s chief executive of broadcasting, Mick Desmond, outlined a seven-point plan for future strategy at the annual ISBA conference this week. Top of the list was building strong partnerships with advertisers and he pointed to the arrival of Justin Sampson as ITV’s first head of customer relationship management.The ITV strategy included:Delivering commercial impacts to common… Continue reading Desmond Outlines New Strategy For Post Merger ITV

Hollinger International, the parent company of the Daily Telegraph, has confirmed that it is pressing ahead with the auction of its newspapers and will welcome any offer from the Barclay brothers. The announcement follows a final order from a US court that prevented Lord Conrad Black from selling his majority stake in Hollinger Inc to… Continue reading Hollinger Invites Barclays To Join Telegraph Auction