The Daily Telegraph has secured Wella as the exclusive sponsor of a full-colour advertorial as part of a wider six-month marketing drive to promote the hair-care brand.The deal will see a special eight-page advertorial appear in the Daily Telegraph magazine on Saturday 13 March, representing the first time that the brand has advertised with the… Continue reading Telegraph Secures Wella To Sponsor Advertorial

Capital Radio Group’s proposed £15 million acquisition of London-based Choice FM has been given the go-ahead by the Office of Fair Trading.Choice broadcasts urban contemporary music on two FM licences serving a potential audience of 5.8 million adults in London. It also owns a network of five digital radio licences covering London, Yorkshire, the Severn… Continue reading Capital Cleared For £15 Million Choice Acquisition

ITV has snatched the exclusive broadcast rights to the Oxford and Cambridge boat race from the BBC after the Corporation claimed the prestigious sporting event had become too commercial.The BBC said it had decided to end its fifty year association with the boat race in the light of the organiser’s desire to pursue a highly… Continue reading ITV Snatches Boat Race Broadcast Rights From BBC

ITV has today announced the appointment of former Bank of Scotland chief executive, Sir Peter Burt, as its new non-executive chairman just weeks after the completion of the multibillion pound merger of Carlton and Granada. Burt beat-off competition from Tesco chairman, John Gardiner, to take up the position left vacant last October after a coalition… Continue reading ITV Appoints Ex-Bank Of Scotland Boss As New Chairman

Capital Radio Group’s proposed £15 million acquisition of London-based Choice FM has been given the go-ahead by the Office of Fair Trading. Choice broadcasts urban contemporary music on two FM licences serving a potential audience of 5.8 million adults in London. It also owns a network of five digital radio licences covering London, Yorkshire, the… Continue reading Capital Cleared For £15 Million Choice Acquisition

The BBC licence fee should be reduced and commercial broadcasters allowed to bid for funding to make public service programmes, according to a report commissioned by the Conservative party.The wide-ranging review, which is being spearheaded by former Five chief executive, David Elstein, is backing proposals for the creation of a new public service fund that… Continue reading Tory Report Calls For Reduction Of BBC Licence Fee

WPP chief executive, Sir Martin Sorrell, is expected to signal the end of the worst advertising downturn in living memory when he announces the marketing group’s full year results later this week.Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the… Continue reading Sorrell Set To Signal Start Of Advertising Recovery

The digital revolution is rapidly gathering pace with nearly 17 million UK households expected to have access to multi-channel television by 2005, according to the latest study from Continental Research. The Spring 2004 Digital Television Report predicts that BSkyB will reach its 8 million forecast homes by the start of next year, with Freeview nearing… Continue reading Digital Television To Reach 17 Million UK Homes By 2005

WPP chief executive, Sir Martin Sorrell, is expected to signal the end of the worst advertising downturn in living memory when he announces the marketing group’s full year results later this week. Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to… Continue reading Sorrell Set To Signal Start Of Advertising Recovery

Freeview saw uptake increase by more than 40% in the three months to December in a development that helped to push digital television penetration to over half of all UK households. The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final quarter of last year,… Continue reading Freeview Surge Helps Digital Reach Half Of UK Homes