Havas’s digital trading director tells industry he wants to buy all linear TV programmatically – and asks which broadcaster will be bravest to go first.
ARCHIVE ▸ The Media Leader Staff
A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.
Barbara Agus has been appointed global programmatic and yield director – ensuring the company has the right products to take to market, with a particular focus on video and mobile app inventory.
February was a good month for nearly all broadcasters, with only Channel 5 seeing revenue totals fall compared to 2014.The youngest of the main free to air commercial stations had a revenue fall of 12.1% year on year, to stand at just over £20m.ITV1 network had a double digit increase in revenues for the monthly,… Continue reading TV market round-up: February 2015
Under the terms of the extended deal, Channel 5 will continue to broadcast two series of Celebrity Big Brother and one series of Big Brother each year, as well as associated programming.
Aviva Premiership Rugby will be broadcast on BT Sport for the next six seasons in a new TV deal, it has been announced.
Britvic’s CEO Simon Litherland delivered his first speech as ISBA president at the body’s annual conference this morning, outlining the priorities and issues for the advertising industry this year.
“Transparency is still high on the agenda,” says the new ISBA president, Britvic CEO, Simon Litherland, during his opening address at the 2015 ISBA conference.
10 March will see the return of the popular Future of Media Research conference – including debates, a world-first research exclusive, early findings from the new Connected Screens tracker and a line-up of extraordinary talent.
Publisher Future has today announced that Kerry Hindhaugh and Paul de la Nougerede are joining the company as sales director and commercial operations director, respectively.