The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.
ARCHIVE ▸ The Media Leader Staff
Itch Media’s Richard Noble is ready to disrupt the traditional role of the big ad agencies. Interview by Ellen Hammett.
An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
A month of sport and EU Referendum coverage clearly helped boost commercial TV revenues in June – with ITV up by more than a quarter.
Bidon joins from Xaxis native specialist company Plista where he served as global CEO.
Teeman replaces Chris Forrester who is leaving for Spotify after a little over a year in the role.
The My5 channel will replace Channel 5+24, taking content from Channel 5’s video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio.
Lee Mabey, head of agency partnerships at Ladbible, is to become group digital director of Hearst’s digital sales team, alongside hires from Havas, Guardian and Maxus.
