There’s just one week to go before entries close for the Adwanted Media Research Awards (AMRAs).
The early-entry deadline is 9 October — although there is a late deadline of 16 October at a higher fee.
Here are seven tips from the judging panel to make an entry stand out:
>> Keep to the point: Stick to the word count and avoid copying and pasting sales jargon.
>> Show and tell: Show judges the work where you can or provide relevant links.
>> Grammar and typos matter: Mistakes and over-long sentences stand out.
>> No need for perfection: Share unexpected findings and lessons learned for next time.
>> Don’t forget the research: Explain your methodology and analysis.
>> Lateral thinking: If you enter multiple categories, ensure each entry is tailored.
>> The human touch: Slick marketing pieces cannot beat well-written, compelling stories with a human touch.
A fuller version of the judges’ top tips is available here. Belinda Beeftink returns as head judge at the 2025 AMRAs.
For more ideas on what makes winning entries, The Media Leader has looked back on three Grand Prix-winning entries over 10 years of the awards.
Read more about PwC’s programmatic transparency study, Thinkbox’s Profit Ability and Sky AdSmart.
Winners of the 2025 AMRAs will be announced at a lunch ceremony on 5 March.
The awards are sponsored by UKOM and Brand Metrics, as well as Audex, Brainsights, Dynata, Kantar Media and Potentia.
Adwanted Media Research Awards 2025: Entries are now open
2025 AMRAs: 10 years of innovation in media research
Adwanted Media Research Awards 2025: Judges announced
