Advanced TV advertising in the United States is poised to generate modest growth starting in 2010, according to a new report from Magna. Magna’s definition of advanced TV advertising includes Video on Demand (VOD), requests for information (RFIs), long-form showcases, DVR advertising, interactive program guide advertising, addressable advertising, creative versioning and advanced trafficking systems. It… Continue reading US advanced TV advertising to generate modest growth in 2010

New research from Hitwise has revealed that Google accounted for 72.4% of all US searches conducted in the four weeks ending 25 April 2009. Yahoo! Search, MSN Search and Ask.com received 16.3%, 5.7%% and 4%, respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.4% of US searches. Percentage… Continue reading Google increases share of US searches in April

Financial services sites are the most popular among European mobile subscribers older than 55, according to a report from comScore. comScore found that teenagers are more likely to visit social networking, entertainment and even comic sites on their mobile devices. Unsurprisingly, younger users tend to access any internet content much more frequently than their older… Continue reading Financial services sites most popular among older European mobile subscribers

Daily Newspaper Market Overall, the daily newspaper market was down by almost 5% year on year in April, although the Daily Star bucked the general downward trend and reported impressive year on year growth.The Independent suffered the largest circulation decline, although other daily titles also recorded significant falls. National Newspaper ABC Figures – April 2009… Continue reading ABC National Newspaper Round-Up: April 2009

Carphone Warehouse has agreed a £236 million deal to buy the UK operations of Italian internet service provider Tiscali. Carphone Warehouse, which currently provides broadband services under its TalkTalk brand and also owns AOL UK, will be the UK’s largest home broadband provider with 4.25 million subscribers when the deal is finalised at the end… Continue reading Carphone Warehouse to buy Tiscali’s UK operations

The latest RAJAR figures, for Q1 2009, are released today, with Magic 105.4 recording the highest weekly reach in London for the ninth consecutive quarter.Johnny Vaughan’s 95.8 Capital Radio breakfast show, meanwhile, remained the Capital’s top morning listen, with a weekly reach of more than 1 million, after an impressive year on year increase of… Continue reading RAJAR Q1 2009: Round-up

JCDecaux has revealed that UK street furniture and billboard revenues declined in the first quarter of 2009. Chief executive of JCDecaux, Jean-Charles Decaux, predicted a group-wide revenue decline of 15% for the first half of 2009, as the company posted a revenue decline of 11.9% in Q1. Across the group, the company’s street furniture revenue… Continue reading JCDecaux sees Q1 decline in UK street furniture and billboard revenues

Total US advertising expenditures declined 4.1% year on year in 2008, to $141.7, according to new data from TNS Media Intelligence. TNS found that ad spending during the fourth quarter of 2008 plunged 9.2% against the same period in 2007. Jon Swallen, SVP research at TNS Media Intelligence, said: “The ad market at 2008 year… Continue reading US ad expenditures fall 4.1% year on year

TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today. This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA. It also… Continue reading IPA Trends in Television report

Revenue in the US television industry will fall below the $20 billion mark starting this year, according to a report from BIA Advisory Services. After six years with US TV revenue hovering between $20-22 billion, BIA expects 2009 to end at an even $17 billion in revenues, a 21.2% drop from 2007’s $21.5 billion. BIA’s… Continue reading US TV ad revenue to fall below $20bn mark this year