The IPA’s latest Bellwether survey published today has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history. The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer. The latest downward… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again
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A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend
The future of a joint industry research currency for online is likely to be much clearer after an invitation-only IPA event on Wednesday.In March 2008, JICIMS, the Joint Industry Committee for Internet Measurement Systems, issued a Request for Proposals (RFP) to research companies as a first formal stage in the tendering process for its first… Continue reading Important Week For Online Research Currency
Daily Newspaper MarketThe national daily newspaper market was down 5.3% overall in September, with all titles in our analysis showing circulation declines.The Independent, Daily Express, Daily Mirror and Daily Star all suffered relatively large declines.The Sun remains the daily title with the highest circulation, at almost 3.2 million copies. National Newspaper ABC Figures – September… Continue reading ABC National Newspaper Round-Up: September 2008
In the midst of the continuing financial crisis, morning business freesheet City AM saw its total distribution figure rise by 20.6% month on month in September, giving it a total figure of just under 101,000 copies.The Evening Standard enjoyed a circulation increase last month as well, up almost 7% month on month, to almost 298,000.Morning… Continue reading City AM Sees Distribution Figure Rise
US internet advertising revenues for the first six months of 2008 were $11.5 billion, setting yet another new half-year record representing a 15.2% increase over the first half of 2007. The IAB and PricewaterhouseCoopers Internet Advertising Revenue Report, covering the first six months and the second quarter of 2008, also reveals that Q2 2008 was… Continue reading US Internet Ad Revenues Up 15.2%
The increasing availability of mobile handsets capable of receiving free-to-air analogue and digital terrestrial TV signals will adversely impact the prospects for dedicated mobile broadcast TV networks, according to a new report from Juniper Research. While the report says that more than 330 million mobile users worldwide will own broadcast TV-enabled handsets by 2013, less… Continue reading Mobile Broadcast TV Revenues To Be Hit By Free To Air Services
New research has revealed that consumers continue to feel that the “appropriate” number of ads that appear over the content of the web pages they are browsing is two per hour. The figure, from Dynamic Logic’s AdReaction 5 Study on consumer perceptions of specific forms of advertising, is consistent with the results for the same… Continue reading Over-Content Ads Becoming More Acceptable
WPP Group has confirmed that it has secured 81.8% of TNS shareholders’ backing for its £1.1 billion takeover bid. Last week, WPP extended TNS’ deadline to 3pm yesterday afternoon, after receiving just 60.86% of valid acceptances as Friday’s deadline expire (see WPP Extends TNS Offer Deadline). In response, the TNS board urged shareholders to accept… Continue reading WPP Secures TNS Shareholder Backing For Takeover
ZenithOptimedia has downgraded its UK ad forecast for this year and 2009, with significant growth expected to return in 2010. As the worldwide financial crisis hits the sector, total UK adspend is forecast to fall 2.1% this year, with an increase of 1.5% expected in 2009, down from Zenith’s prediction of 5.6% growth made in… Continue reading UK Adspend Forecast Downgraded By ZenithOptimedia