All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology

Express Newspapers made an operating loss of £2.6 million in 2008, with a £17.1 million increase in printing costs adversely affecting profitability. According to accounts filed at Companies House, Express Newspapers suffered a 91% drop in pre-tax profit, down from £54.9 million in 2007 to £4.8 million in 2008. It said that the fall was… Continue reading Express Newspapers makes £2.6m operating loss in 2008

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research. The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

Advertising budgets for mobile channels are expected to buck the downward trend and hit by $5.7 billion by 2014, according to a new report from Juniper Research. The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above the line… Continue reading Mobile advertising to hit $5.7bn by 2014

US mobile marketing budgets are predicted to rise 26% this year, according to a new forecast from the Mobile Marketing Association. Total spend will grow from $1.7 billion this year to $2.16 billion, although mobile will take just 1.8% of total marketing budgets. Half of brands and agencies polled by the group said they were… Continue reading US mobile marketing budgets predicted to rise 26% this year

Levels of online display advertising activity in the UK during the first four months of 2009 are up 21% on the same period during 2008, according to the latest data from The Nielsen Company. Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of… Continue reading UK online display advertising up 21% year on year

Daily Newspaper MarketOverall, the daily newspaper market had a bleak month in May, falling by 4.7% year on year, with only one title bucking the downward trend.The Daily Star reported impressive year on year growth despite several other daily titles recording significant falls. National Newspaper ABC Figures – May 2009 Daily Titles May-08 May-09 Actual… Continue reading ABC National Newspaper Round-Up: May 2009

US internet users viewed 16.8 billion online videos during April, representing a 16% month on month increase, according to comScore data. In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99%… Continue reading US internet users view 17bn online videos in April

The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that many marketers believe the worst of the recession is over, although the rest of 2009 will remain extremely challenging. The survey, conducted by Ipsos MORI, reveals that the number of marketers who believe the UK economy will worsen in the next 12 months has… Continue reading Many marketers believe worst of recession is over

UK media investment is predicted to fall 14% this year and 3% next year, according to the latest media and marketing forecast from GroupM.GroupM has revised its forecast from March 2009, with the main change coming for print, which has moved from a fall of 20% to a fall of 26%. Print classifieds are set… Continue reading GroupM forecasts 14% drop in UK adspend