The Local Radio Company has sold Arrow FM in Hastings and Sovereign Radio in Eastbourne. The stations, which have combined net liabilities of £1.7 million and £100,000, sold the stations to radio company Media Sound Holdings. Arrow FM has an audience of 21,000 listeners according to the RAJAR figures for Q1 2009. In the eight… Continue reading The Local Radio Company sells Hastings and Eastbourne stations

Microsoft has reportedly put digital agency Razorfish up for sale, with French marketing firm Publicis favourite to buy it. Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007. A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of… Continue reading Microsoft to sell digital agency Razorfish

One in five US consumers exposed to brand display ad campaigns conduct related searches and one in three visit the brands’ sites, according to a new study from the Online Publisher’s Association. The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time,… Continue reading Consumers exposed to display advertising spend more money online

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association. The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007. UK Advertising Expenditure, 2008    Media expenditure  Production expenditure  Total expenditure  Press 6,511 300 6,812 Television… Continue reading UK advertising expenditure down 4% in 2008

New data from comScore shows that Americans conducted 14.3 billion searches at the five core search engines in May 2009. Nearly two-thirds (65%) of searches were performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites. Though the total number of searches was down 3.8% over April 2009, said comScore, Google’s share of searches… Continue reading 14.3 billion US searches conducted on core search engines in May

The average US adult has nearly doubled their daily use of the internet as the average US adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, according to a recent report by The Media Audit. The internet now represents 32.5% of the typical “media day” for all US adults… Continue reading Average US adult doubles daily internet use

Global ad spend in measured media is forecast to drop 5.5% to $417 billion this year, though a mild recovery is expected in 2010 when the decline should ease to 1.4%, according to GroupM’s latest report. The study, ‘This Year, Next Year’, which forms part of GroupM’s media and marketing forecasting series, predicts that Brazil,… Continue reading GroupM forecasts a 5.5% drop in global adspend

Sixty-eight percent of American households play computer or video games, according to new research from the Entertainment Software Association (ESA), which represents US computer and video game publishers. The number of households playing games increased 3% over 2008, illustrating the expanding use of entertainment software across all demographics, said the ESA. Michael Gallagher, ESA CEO,… Continue reading 68% of US households play computer or video games

Ads running on sites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to a new study from Condé Nast and McPheters & Company. The US study also found that there were large differences in recall by type of product advertised, while recall of ads… Continue reading Online ads more memorable in context

Last year was a tough twelve months for broadband, according to new Point Topic figures, with the first half of 2008 in particular seeing low growth and low net additions almost across the board. The exceptions were China and Brazil which, in common with their BRIC partners, saw much slower growth later in 2008 than… Continue reading “2008 was a tough year” for broadband