US marketers are forecast to increase their social network ad spending 13.2% in 2010, to $1.3 billion. According to new figures from eMarketer, however, paid advertising on online social networks in the US is expected to fall 3% in 2009, as a result of the poor economy and various difficulties at MySpace. Debra Aho Williamson,… Continue reading US social network ad spending to increase

ITV is launching an on-air campaign to drive viewers to the revamped Coronation Street website.From 15 July, ITV1 and ITV2 will air a 60-second trail produced by ITV’s in-house creative team, featuring Corrie character Norris Cole.The new site, which has been redesigned to make it more user friendly, is intended to give fans more opportunities… Continue reading ITV launches on-air campaign for Corrie website

Operating profits at the BBC’s commercial division, BBC Worldwide, fell 27% year on year to £85.7 million in the year to the end of March. However, the figures, revealed today in the Corporation’s annual report, also show that revenue was up 9.5% year on year, passing the £1 billion mark. BBC Worldwide said that profits… Continue reading Operating profits fall 27% at BBC Worldwide

New research from the IAB has found that “consumers are happy to receive mobile advertising if it is delivered on their terms”.Mobile Advertising Research UK: Facts and visions on and by the market found that 54% of respondents find mobile an easy channel to communicate and interact with brands of their preference and would send… Continue reading Consumers “happy to receive mobile advertising”

Telegraph Media Group has reported a pre-tax loss of £15.7 million for 2008, following a £9.9 million profit in 2007. Operating profit at TMG fell 6.7% in the year ending 28 December 2008, from £34.3 million to £32 million. Turnover was down 3% to £343.4 million for the period, despite falling advertising revenues across the… Continue reading Telegraph Media Group reports £15.7m loss for 2008

Magna’s 2009 US Media Advertising Revenue Forecast predicts that US ad revenues will decline by 14% this year. Ad revenues are predicted to fall from a total of $189 billion in 2008 to $161 billion this year. However, the report adds that the decline has bottomed out in first half of the year, with the… Continue reading Magna forecasts 14% drop in US ad revenue

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey. The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

Global advertising expenditure across television, newspapers, magazines and radio recorded a year on year drop of 7.2% for the first quarter of 2009, according to a global advertising trends report from Nielsen. The report, Global AdView Pulse reveals that the global economic crisis is taking its toll on the ad sector, with European countries taking… Continue reading Global adspend fell 7.2% in Q1

Daily Newspaper MarketThe daily newspaper market was up by almost 1% period on period in June, although it was down by 2.5% on June 2008, according to the latest ABCs.The Daily Star managed to record the strongest year on year circulation increase in June and was also up period on period. National Newspaper ABC Figures… Continue reading ABC National Newspaper Round-Up: June 2009

The number of American children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. According to data from Nielsen Online, there also has been a 63% increase since 2004 in the amount of time this group spends online.… Continue reading 16m American children online in May