The GSMA, the body that represents the worldwide mobile communications industry, has formally selected comScore to be its measurement partner for the implementation of its Mobile Media Metrics (MMM) service in the UK.
ARCHIVE ▸ The Media Leader Staff
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The latest NRS figures, for July 2008 to June 2009, show fairly impressive readership increases for three of the Quality daily titles.
BSkyB has signed a five year sponsorship deal – thought to be worth about £3 million a year – with AEG Europe to become a “founding partner” of the O2 Arena.
As you’ve probably noticed Newsline has been given a brand new look.
We’ve got a new design, new content and a powerful search engine to help keep you up to date with all the latest media news.
BBC Worldwide content is to be made available on UK online video service BlinkBox.
In our latest Research Focus report, Ipsos MediaCT looks at the effectiveness of social grade in market research.
A MediaTel Newsline reader – name and company withheld – comments on Greg Grimmer’s ‘The editor’s decision is final’ article, which was published on Tuesday.
The latest RAJAR figures for Q2 2009 paint a pretty positive picture for All Commercial radio, with its share of listening up 0.3 percentage points year on year to almost 43% of all listeners.All Commercial’s weekly reach also increased, up 3.2% year on year to almost 32 million listeners.Looking at just the London stations, Magic… Continue reading RAJAR Q2 2009: Round-up
In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to data from Ipsos MediaCT. The research found that 30% of 18-24 year-old Americans have streamed a full-length movie in the past 30 days and 51% have streamed a full-length TV show.… Continue reading Online TV increasing in popularity in US
US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research. Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium… Continue reading US consumers still relying on newspaper ads