Despite the proliferation of computers, video-capable mobile phones and similar devices, TV in the home still commands the greatest amount of viewing in the US, even among those aged 18-24, according to new research. The study, conducted on behalf of the Nielsen-funded Council for Research Excellence by Ball State University’s Center for Media Design and… Continue reading Home TV viewing still popular in the US

This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.

This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.

Digital research firm comScore has found that 93% of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75% of British iPhone owners, making it the most popular type of mobile content consumed on the device. Alistair Hill, comScore analyst, said: “Consumers are clearly embracing the iPhone’s touch screen… Continue reading 93% of iPhone users accessed mobile media in January

Outdoor firm Avanti Screenmedia saw ad revenue from national brands increase 15% year on year in 2008. For the final six months of 2008, Avanti’s revenue totalled £2.39 million, down 9.5% from 2007. However, it said a 42.8% reduction in operating costs saw a reduction in its pre-tax losses to £1.63 million, from a loss… Continue reading Avanti Screenmedia reports 15% increase in ad revenue

Nearly a third of US agencies (31%) believe they will reduce their ad spending over the next six months, according to a new tracking study from Advertiser Perceptions. The study also reveals that 42% of US marketers believe they will reduce their spending over the same time-frame. Looking at media categories, 35% of agency executives… Continue reading US ad agencies pessimistic about short-term spending

Global fixed broadband subscriptions stood at 422 million at the end of 2008, adding nearly 68 million subscriptions in the year and 16 million in the final quarter, according to new figures from Informa Telecoms & Media. Western Europe has seen broadband growth stagnate, said the research firm, as all but five of its 30… Continue reading Global fixed broadband subscriptions hit 422m in 2008

Current radio regulations are a barrier to the development of commercial digital radio, according to UTV Media’s response to Lord Carter’s Digital Britain report.UTV said that as well as obstacles highlighted by the government such as DAB coverage, receiver and in-car take-up issues, it would “add a fourth: an overly rigid legislative and regulatory environment”.It… Continue reading UTV recommends relaxation of radio rules

The Sci Fi Channel has acquired the rights to the remake of classic series Knight Rider for its Spring schedule.It has also acquired Dollhouse, the new series from Buffy: The Vampire Slayer creator Joss Whedon.Jon Farrar, programming director for NBC Universal Global Networks (UK), said: “We’re dedicated to offering our audience the most exciting content… Continue reading Sci Fi Channel acquires US TV dramas

Aegis’ market research business Synovate enjoyed a 20.9% increase in operating profits to £42.2 million in 2008. Synovate put the growth down to a mix of organic growth, acquisition effects and benefits from its SmartWork efficiency programme. Overall revenues were up 19.7% to £518.2 million, with EMEA revenues up 20.3% to £248.4 million. Americas revenues… Continue reading Operating profits up 21% at Synovate