New research has found that 16-30 year olds in the UK are spending more time online (an average 19 hours per week) than watching TV (an average 15 hours per week). The study, carried out by lifestyle consultancy Tuned In Research, also found that contrary to much commentary from industry heads, online brand engagement has… Continue reading 16-30 year olds spending more time online than watching TV

A segment comprising 16% of the US female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets, according to a new survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare. Among the Digital Divas group: 22% shop once per day The… Continue reading Study identifies “Digital Divas”

UK TV ad spend is expected to fall by 6% this year and 3% in 2009, before seeing growth of 2% in 2010 and 1% in 2011, according to ZenithOptimedia. Ad revenues for the main UK terrestrial channels will decline 7% in 2009, added the agency. Zenith’s UK Television Forecasts to 2012 predicts that the… Continue reading UK TV ad spend to fall this year and next

Revenues from mobile phone sales are expected to grow at 6.8% CAGR between 2007 and 2013, and should exceed $200 billion by the end of 2013, according to Informa Telecoms & Media’s latest Future Mobile Handsets report. Emerging markets, including Brazil, Russia, India, and China (BRIC) and Africa, will make up the majority of global… Continue reading Mobile Phone Market Worth $200bn By 2013

IPTV subscribers will grow from 20.4 million in 2008 to 89.6 million in 2012, according to Multimedia Research Group’s latest IPTV Global Forecast. To drive this growth, IPTV Operators worldwide are expected to continue investing in improved quality-of-service, ease-of-operation, HD content, exclusive programming and time-shifting as differentiating features. In Europe steady IPTV subscriber growth continues… Continue reading IPTV to reach 89.6m subscribers globally in 2012

Dennis Publishing has appointed Ben Raworth as the new editorial director of men’s lifestyle magazine Maxim.Raworth will take over the new role from this month, transferring from his current Dennis Publishing position as new product development editor, in which he has overseen the launches of Monkey, iGIZMO and iMOTOR.Reporting into Bruce Sandell, MD of the… Continue reading Maxim appoints new editorial director

Universal McCann’s Cate Connolly shared insights from research into what consumers want from TV at Friday morning’s MRG conference.Despite doom-mongering about the impact of digital video recorders and web 2.0 technology on TV, Connolly argued that the future of television is assured because consumers love TV, but it will need to adapt to their changing… Continue reading MRG Conference 2008:Who Wins in the New Age of Television

Daily Newspaper MarketThe national daily newspaper market suffered an overall circulation fall of 5.1% year on year in October.The only daily national title in our analysis to enjoy an increase in circulation was the Financial Times, up 0.5% year on year.There was a large year on year fall for the Independent, down 16.3%. National Newspaper… Continue reading ABC National Newspaper Round-Up: October 2008

October was a good month for the Evening Standard, with the title enjoying a 3% month on month increase in circulation.The Standard now has a total circulation figure of just under 307,000 copies.Morning business freesheet City AM saw its distribution figure rise by just under 1% in October, to over 101,000 copies.The afternoon freesheets London… Continue reading Evening Standard’s circulation up in October

Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship