Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest Nielsen Global Online Consumer Survey. The Nielsen survey, of over 25,000 internet consumers from 50 countries, shows that nine in every ten internet consumers worldwide (90%) trust recommendations from people they know, while… Continue reading New research reveals most trusted forms of online advertising

Of the 1.1 billion people age 15 and older worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, according to new research. The comScore report said that this represents a penetration of 65% of the worldwide internet audience.… Continue reading 734m people visited social networks in May

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In second place, 17% of Americans said that newspapers are most helpful, while 14% say the same… Continue reading Americans find TV ads most helpful

Iconic teen magazine Smash Hits is making a one-off return to newsstands three years after it closed, with a Michael Jackson tribute edition.The 52-page souvenir edition – available for £2.99 from Tuesday – is being overseen by Stuart Williams, MD of Bauer Media’s music & film portfolio, and produced by a team led by Barry… Continue reading Smash Hits returns for Michael Jackson tribute

Newspaper firm Gannett, which owns regional publisher Newsquest in the UK, is to cut 1,400 US jobs in the coming weeks as a result of the sustained fall in the advertising market. Bob Dickey, president of Gannett’s community publishing unit, told staff yesterday in an internal memo that most job losses would take place by… Continue reading Gannett to cut 1,400 US jobs

New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults

June saw the release of a study by the Interactive Advertising Bureau Europe revealing that European online advertising was worth €12.9 billion in 2008. Search remains the leading format in Europe, the report found, with a year on year growth rate of 26%, accounting for 43% of online ad expenditure in the 19 countries measured… Continue reading INSIGHTanalysis: Media Healthcheck – June 2009

These tables include the latest AA UK advertising short term quarterly forecasts, short term yearly forecasts, and UK long term forecasts.

This table shows Magna’s worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.

The mobile phone is increasingly displacing the PC for women in the US, especially in the 12-24 age group, according to SRG’s new Women and Digital Life study. The study, based on in-depth interviews with 2,000 women aged 12 and older in the US, found that over 80% of US women are now using a… Continue reading Mobile phones displacing the PC for US women