New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults

June saw the release of a study by the Interactive Advertising Bureau Europe revealing that European online advertising was worth €12.9 billion in 2008. Search remains the leading format in Europe, the report found, with a year on year growth rate of 26%, accounting for 43% of online ad expenditure in the 19 countries measured… Continue reading INSIGHTanalysis: Media Healthcheck – June 2009

These tables include the latest AA UK advertising short term quarterly forecasts, short term yearly forecasts, and UK long term forecasts.

This table shows Magna’s worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.

The mobile phone is increasingly displacing the PC for women in the US, especially in the 12-24 age group, according to SRG’s new Women and Digital Life study. The study, based on in-depth interviews with 2,000 women aged 12 and older in the US, found that over 80% of US women are now using a… Continue reading Mobile phones displacing the PC for US women

The Local Radio Company said today that it is continuing to restructure its portfolio and reduce its central overheads. It is understood that the company’s restructuring process will see it sell around four more stations. In unaudited results for the six months to 31 March, TLRC said like for like revenue from continuing operations was… Continue reading The Local Radio Company continues with restructure

The Local Radio Company has sold Arrow FM in Hastings and Sovereign Radio in Eastbourne. The stations, which have combined net liabilities of £1.7 million and £100,000, sold the stations to radio company Media Sound Holdings. Arrow FM has an audience of 21,000 listeners according to the RAJAR figures for Q1 2009. In the eight… Continue reading The Local Radio Company sells Hastings and Eastbourne stations

Microsoft has reportedly put digital agency Razorfish up for sale, with French marketing firm Publicis favourite to buy it. Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007. A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of… Continue reading Microsoft to sell digital agency Razorfish

One in five US consumers exposed to brand display ad campaigns conduct related searches and one in three visit the brands’ sites, according to a new study from the Online Publisher’s Association. The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time,… Continue reading Consumers exposed to display advertising spend more money online

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association. The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007. UK Advertising Expenditure, 2008    Media expenditure  Production expenditure  Total expenditure  Press 6,511 300 6,812 Television… Continue reading UK advertising expenditure down 4% in 2008