New data from comScore shows that Americans conducted 14.3 billion searches at the five core search engines in May 2009. Nearly two-thirds (65%) of searches were performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites. Though the total number of searches was down 3.8% over April 2009, said comScore, Google’s share of searches… Continue reading 14.3 billion US searches conducted on core search engines in May

The average US adult has nearly doubled their daily use of the internet as the average US adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, according to a recent report by The Media Audit. The internet now represents 32.5% of the typical “media day” for all US adults… Continue reading Average US adult doubles daily internet use

Global ad spend in measured media is forecast to drop 5.5% to $417 billion this year, though a mild recovery is expected in 2010 when the decline should ease to 1.4%, according to GroupM’s latest report. The study, ‘This Year, Next Year’, which forms part of GroupM’s media and marketing forecasting series, predicts that Brazil,… Continue reading GroupM forecasts a 5.5% drop in global adspend

Sixty-eight percent of American households play computer or video games, according to new research from the Entertainment Software Association (ESA), which represents US computer and video game publishers. The number of households playing games increased 3% over 2008, illustrating the expanding use of entertainment software across all demographics, said the ESA. Michael Gallagher, ESA CEO,… Continue reading 68% of US households play computer or video games

Ads running on sites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to a new study from Condé Nast and McPheters & Company. The US study also found that there were large differences in recall by type of product advertised, while recall of ads… Continue reading Online ads more memorable in context

Last year was a tough twelve months for broadband, according to new Point Topic figures, with the first half of 2008 in particular seeing low growth and low net additions almost across the board. The exceptions were China and Brazil which, in common with their BRIC partners, saw much slower growth later in 2008 than… Continue reading “2008 was a tough year” for broadband

The Economist Group has recorded a 26% increase in operating profit to £56 million in the year ending March 31 2009. The group also recorded a 17% increase in revenue, to £ 313 million. Ad revenues in Continental Europe and Middle East and Africa were very strong, it said, with MEA increasing 39%. UK revenues… Continue reading Economist Group records 26% increase in operating profit

Independent News & Media is considering a “deeply discounted” rights issue in order to repay some of its €200 million (£169 million) bond. The owner of the Independent, Independent on Sunday and Belfast Telegraph, said that it will extend the Friday deadline its €200 million bond until 24 July. In a statement to the Irish… Continue reading INM considering “deeply discounted” rights issue

Spending on email marketing in the US will balloon to $2 billion by 2014 – a nearly 11% compound annual growth rate – according to a new forecast by Forrester Research. Falling cost per thousands, a high return on investment, and growing consumer use of social email accounts will fuel the use of email by… Continue reading US spending on email marketing to reach $2bn by 2014

Mobile advertising revenues in the US and Canada are forecast to grow from $208 million in 2009 to approximately $1.5 billion by 2013, according to a new Parks Associates report. Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration to reach 239 million in 2013. It projects… Continue reading Mobile ad revenues in US and Canada to hit $1.5bn by 2013