Mobile advertising in the US will grow by 36%, rising from $169 million in 2008 to $229 million during the course of 2009, according to Magna’s new mobile advertising forecast. Although these figures represent downward revisions from Magna’s previous forecast, which was released in the middle of last year before the recession kicked-in, Magna said… Continue reading US mobile advertising to grow by 36%

Virgin Media added 7,100 new subscribers in the first quarter of 2009 but saw revenues fall below £936 million, although the company managed to convert more of that into cash that the City had expected. The cable company persuaded 47,300 households to take up its broadband service, down from the 57,100 in the run-up to… Continue reading Virgin Media gains 7,100 customers in mixed first quarter

April saw the release of the latest IPA Bellwether report, which found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in the Q4 2008. Businesses confidence was up from the all-time low of Q4, said the report, with the percentage of companies believing… Continue reading INSIGHTanalysis: Media Healthcheck – April 2009

Africa and the Middle East will lead the world in terms of the percentage of mobile broadband subscriptions through 2012, according to a new report from Pyramid Research, the telecom research arm of the Light Reading Communications Network. Although Africa and the Middle East generated 10% of global mobile revenue in 2008, the region contributed… Continue reading Africa and Middle East predicted to lead mobile broadband subscriber growth by 2012

More than one-third of high-use smartphone users respond to mobile advertisements, according to a new research study from Universal McCann. The study polled 1,800 participants online who frequently surf the web with their mobile devices. Smartphone users are defined as those that download mobile content from the web at least once a day or close… Continue reading Over one-third of smartphone users respond to mobile advertisements

Independent News & Media has reported a full-year pre-tax loss of €161.4 million for 2008. INM has also failed to reach a deal with bondholders over a €200 million bond having previously warned that its failure to agree a deal means there is “a material uncertainty which may cast significant doubt on the group’s and… Continue reading Independent News & Media reports €161.4m loss

Sky has reported a rise in third quarter revenues from £1.25 billion to £1.39 billion, while profits increased from £56 million to £63 million. The satellite broadcaster said that profits were distorted slightly by impairment charges mainly connected with the reduction in the value of the 17.9% stake in ITV that it bought in 2006… Continue reading Sky reports rise in third quarter revenues

Publicis Groupe has reported a 4.4% dip in revenue for the first three months of the year, to €1.08 billion. Publicis, which owns Saatchi & Saatchi and ZenithOptimedia, saw revenues fall in all regions except Latin America and the Middle East and Africa, with central European markets proving more resilient than western Europe. Maurice Levy,… Continue reading Publicis Groupe reports a 4.4% dip in revenue

Online engagement by internet users is deepening, according to a new global and US report on the online landscape by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories, said Nielsen. Charles Buchwalter, SVP, research and analytics, Nielsen Online, said:… Continue reading “Online user engagement is deepening”

Direct and indirect revenues from mobile applications are expected to top $25 billion globally by 2014, according to a new report from Juniper Research. The report found that while the overwhelming majority of application (app) revenues are currently accrued from one-off downloads, the increasing utilization of in-app billing to enable incremental revenues from additional mobile… Continue reading Revenues from mobile applications expected to top $25bn by 2014