Spending on email marketing in the US will balloon to $2 billion by 2014 – a nearly 11% compound annual growth rate – according to a new forecast by Forrester Research. Falling cost per thousands, a high return on investment, and growing consumer use of social email accounts will fuel the use of email by… Continue reading US spending on email marketing to reach $2bn by 2014

Mobile advertising revenues in the US and Canada are forecast to grow from $208 million in 2009 to approximately $1.5 billion by 2013, according to a new Parks Associates report. Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration to reach 239 million in 2013. It projects… Continue reading Mobile ad revenues in US and Canada to hit $1.5bn by 2013

There has been a marked increase in the number of people choosing to consume different media simultaneously, heralding the emergence of the engaged ‘Media Multi-Tasker’, according to new research from the European Interactive Advertising Association (EIAA). The research shows the increasing shift towards media convergence, with TV and internet media multi-tasking growing 38% since 2006… Continue reading Europe sees emergence of the ‘engaged Media Multi-Tasker’

The UK entertainment and media (E&M) market will experience a cumulative 7% decline in revenue from 2008 to 2010, from $92 billion to $85 billion, according to a new PricewaterhouseCoopers report. A change in consumer spending behaviour will push the market to its lowest revenue figures since 2005, said PwC. However from this point consumer… Continue reading UK entertainment and media market revenue to fall 7%

The BBC and STV have agreed to enter into a partnership that will see both broadcasters share resource including facilities, training, technology and archive programmes.The two sides have stressed that a final agreement would have to ensure that the editorial integrity of both broadcasters would be preserved in any picture sharing arrangement. Exclusive stories and… Continue reading BBC and STV agree to share resources

Guardian Media Group’s national newspaper division, Guardian News & Media, is set to report a loss of about £35m for the financial year to the end of March. GMG Radio and GMG Property will also report operating losses, according to a report on MediaGuardian.co.uk, while GMG’s regional newspaper division will make an operating profit of… Continue reading Guardian Media Group to report operating loss

US adspend was down 14.2% year on year in the first quarter of 2009, to $30.2 billion, according to the latest data from TNS Media Intelligence. This fall follows a 9.2% decline in Q4 2008 as the advertising recession accelerated in the new year. In May, TNS revealed that total US advertising expenditures were down… Continue reading US adspend down 14.2% in Q1 2009

Magna has released its latest US on-demand forecast, predicting that US DVR subscriber households will hit 51.1 million (42% of TV households) by the end of 2014. This figures is an increase on the 31 million (27% of US TV households) as of the end of the first quarter of 2009. Magna also estimates that… Continue reading US DVR subscriber households to hit 51.1m by 2014

In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%, according to new research from the Interactive Advertising Bureau Europe. The top 10 markets in Europe account for 93% of the total value of the market, the report found. The Netherlands, Europe’s early adopter… Continue reading European online advertising worth €12.9bn in 2008

New US research has found that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009.Research from comScore found that the mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34% year on year. However,… Continue reading US mobile audience for local content up 51% YoY