CBS Outdoor has won a five-year contract to sell advertising on Newport Buses in Wales worth £1.3 million. It is the second consecutive deal between CBS Outdoor and the Welsh bus operator. Effective from 1 January 2009, CBS will be responsible for all interior and exterior ad opportunities, with the opportunity to target several thousand… Continue reading CBS Outdoor Wins Welsh Bus Contract

Metro International has announced that its operating profit fell from €3.6 million (£2.9 million) to €0.6 million (£0.49 million) in the second quarter. The company, which publishes freesheets across the world (although not the British Metro titles which are published by Associated Newspapers), also reported an overall net loss of was €1.9 million (£1.5m) Sales… Continue reading Metro International Reports Fall In Operating Profit

Almost nine out of ten (88%) UK mobile phone users are happy to receive pre-roll mobile ads in return for free content, according to 4th Screen Advertising’s new Adlndex for Mobile advertising effectiveness research, conducted by Dynamic Logic. The study, which ran from 31st March to 9th May, found that overall response to pre-roll ads… Continue reading Mobile Users Happy To Receive Ads For Free Content

Global IPTV subscriber numbers have more than doubled for the second year running with an increase of 53% in the 12 months to 31 March 2008, according to a new report from The Broadband Forum. It also found that worldwide broadband subscribers have reached over 370 million with DSL remaining the most dominant access technology… Continue reading Global IPTV Subscribers More Than Double

IPC Connect’s Pick Me Up has unveiled a refreshed look and format backed by a significant marketing investment.The new look Pick Me Up has a larger format, a new glossy cover, a cleaner logo, refreshed layouts and new editorial franchises alongside existing favourites.The design elements have been over-seen by IPC Connect group creative director Lottie… Continue reading Pick Me Up Unveils New Look

Amazon.com is launching a new streamed video-on-demand service offering 40,000 TV shows and films, according to reports.The new service streams the video as soon as a customer has paid for it, unlike the online store’s existing video download service Amazon Unbox which requires users to download a video to their hard drive before watching it.Speaking… Continue reading Amazon Launches Streamed On-Demand TV And Movie Service

Erik Huggers has been appointed director of BBC future media & technology, replacing Ashley Highfield.Huggers, currently group controller of the division, takes over from Highfield, who left the BBC to become CEO of video-on-demand service Kangaroo (see Highfield To Leave BBC For Kangaroo).In his new role, effective from 1 August 2008, Huggers joins the BBC… Continue reading BBC Appoints Erik Huggers Director Of Future Media

Mobile outdoor contractor Look Media is upgrading its Look Walker mobile billboards product with new Bluetooth capability.The Bluetooth facility enables clients to deliver their digital content straight to their target audiences in high footfall pedestrian areas, while the use of experienced staff to wear the Walkers allows a personal interaction offering guidance to people on… Continue reading Look Media Adds Bluetooth To Mobile Billboards

Demand Five, Five’s recently relaunched video on demand service has seen the number of visitors to the site more than double since its soft-launch three weeks ago, the broadcaster announced today.The 30-day catch-up service provides viewers with online access to a significant percentage of Five’s peaktime schedule including much of its hit acquired content such… Continue reading Visitor Numbers Increase For Five’s On-Demand Service

Newsquest, the local newspaper publisher owned by US firm Gannett Corporation, has reported a 19% year on year fall in classified advertising revenue for June. Gannett said that the drop in revenue was caused by a 36.8% decline in property ads, a fall of 17.3% in employment ads and 14.9% in automotive ads across its… Continue reading Newsquest Sees 19% Fall In Classified Ad Revenue