The potential for targeted mobile ads is huge, according to one of the panellists speaking at Tuesday’s MediaTel Group Media Playground event.Mark Slade, managing director of 4th Screen Advertising, was speaking in a debate looking at the future of mobile, and he said: “The [mobile] operators know a hell of a lot information about the… Continue reading Huge Potential For Targeted Mobile Ads

A whopping 9.1 million adults tuned in to the final of The Apprentice last night on BBC One, as Lee McQueen was crowned winner of the reality show.It went right down to the wire, with Sir Alan eventually discarding loud-mouth Clare in favour of the rough and ready McQueen.An average of 8.3 million adults (a… Continue reading 9m See Lee Win The Apprentice

GCap Media’s Gold Radio Network has signed an exclusive two year content deal with Sportsmedia Broadcasting, provider of bespoke radio sports bulletins and sister financial news company Businessmedia, to provide bespoke sports news and finance bulletins.Sportsmedia and Businessmedia’s programming will slot live and direct into Gold Radio Network’s entire network of AM and DAB stations… Continue reading GCap’s Gold Radio Network Signs Content Deal With Sportsmedia

Kangaroo, the on-demand video player from BBC Worldwide, ITV and Channel 4, will offer the ability to target advertisements to specific demographics, according to Errol Baran, head of new media advertising sales at Channel 4.Speaking on Tuesday at MediaTel Group’s Media Playground event in a session on broadcast and IPTV, Baran said that the service… Continue reading Kangaroo To Target Ads To Specific Demographics

UKTV is to rebrand all of its channels over the coming 12 months, beginning by making UKTV Gold a comedy channel and launching an entertainment channel.The final three months of the year will see the broadcaster restructure and expand its entertainment portfolio, with factual channels following early next year and lifestyle channels in the spring.UKTV… Continue reading All UKTV Channels To Be Rebranded

Kangaroo, the on-demand video player from BBC Worldwide, ITV and Channel 4, will offer the ability to target advertisements to specific demographics, according to Errol Baran, head of new media advertising sales at Channel 4. Speaking on Tuesday at MediaTel Group’s Media Playground event in a session on broadcast and IPTV, Baran said that the… Continue reading Kangaroo To Target Ads To Specific Demographics

The potential for targeted mobile ads is huge, according to one of the panellists speaking at Tuesday’s MediaTel Group Media Playground event. Mark Slade, managing director of 4th Screen Advertising, was speaking in a debate looking at the future of mobile, and he said: “The [mobile] operators know a hell of a lot information about… Continue reading Huge Potential For Targeted Mobile Ads

Total US measured advertising expenditures in the opening quarter of 2008 increased by 0.6% as compared to the same period in 2007, according to new data from TNS media intelligence. “Enduring concerns about economic conditions and consumer spending behaviour continued to cast a pall over the advertising market during the first quarter,” said Jon Swallen,… Continue reading US Ad Expenditures Reach 0.6% In Q1

Speaking at yesterday’s MediaTel Group Media Playground event, Guy Phillipson, CEO of the Internet Advertising Bureau, said that in five years 35% of all media could be on the IP platform. In a brief but wide ranging interview with BBC media correspondent Torin Douglas, Phillipson also spoke about the direct response benefits of online, particularly… Continue reading The Media Playground Interview: Guy Phillipson

Niche networks could be the way forward for social networking sites, according to some of the panelists speaking at yesterday’s MediaTel Group Media Playground event. Bruce Daisley, digital sales director at Bauer Advertising, said niche networks “which can often be like minded strangers rather than friends in real life” could be a big growth area… Continue reading Niche Networks Could Be Future Of Social Networking