The IAB, Interactive Advertising Bureau, announced that internet advertising revenues reached $5.8 billion in the first quarter of 2008, an increase of 18.2% over the same period in 2007. Although the figures were the second highest in history, there was a slight slide of 1.7% from the previous quarter which recorded the largest ever figures,… Continue reading US Internet Advertising Revenues Up 18.2% YoY in Q1

The number of IPTV subscribers nearly quadrupled in 2007 across the Americas region, according to iSuppli Corp. Subscribers in North and South America increased from 501,000 in 2006 to 1.8 million in 2007, up 257.1%. The majority of subscribers are in the US – leading US IPTV providers Verizon and AT&T collectively reached 1.2 million… Continue reading IPTV Subscribers Grow 257% in Americas Year on Year

Over 50% of an average marketer’s budget is now spent online, according to a new report from online lead generation company Clash-Media. According to the research, over 70% of companies use search engine optimisation, paid search and e-mail marketing to in-house lists. Use of offline marketing methods has largely decreased, with only press and television… Continue reading Over 50% Of Marketers’ Budgets Spent Online

Lloyd Embley has been appointed as the new editor of the People six months after he took over as acting editor.Embley took over as acting editor of the Sunday tabloid after Mark Thomas left the job last November.Trinity Mirror, owner of the paper, also announced that its deputy editor, Ben Proctor, is leaving the company.Daily… Continue reading People Appoints New Editor

Talks between UBM and Informa over a £3 billion merger have broken down, while Informa is believed to have received a a rival approach from private equity firm, Providence Equity Partners. Reports in the trade press suggest that Providence Equity is the company behind the approach for the Lloyd’s List publisher, although the Times claims… Continue reading Merger Talks Break Down between UBM And Informa

Marketers are remaining upbeat about their own organisations’ prospects – even if they are increasingly gloomy about the UK’s economic outlook, according to a new survey by the Chartered Institute of Marketing. The Marketing Trends Survey, completed for the Institute by Ipsos MORI, reveals that more than a third of marketers believe the UK will… Continue reading Marketers Upbeat Despite Economic Slowdown

A new report from Magna Global predicts that by the end of 2012, US DVR subscriber households will reach 43.5 million (37% of TV households), up from its estimate of 26 million (23.4% of TV households) as of the end of the first quarter of 2008. By 2012, it expects true Video-on-Demand will reach 63.1… Continue reading US DVR Subscriber Households To Reach 43.5m

A peak of five million adult viewers tuned in to last night’s football match between Austria and Poland in the European Football Championship.It was a close match, with Austria snatching a late goal in a 1-1 draw thanks to a controversial decision by the English referee, Howard Webb.Over on Channel 4 at 9pm was the… Continue reading Strong Viewing Figures Continue For European Football Championship

Times Online has unveiled a digital newspaper archive going back more than 200 years.The archive contains more than 20 million articles from every edition of the Times, leaving out just a small number of damaged issues, from 1785 to 1985.The archive is currently free, with editor-in-chief of Times Online Anne Spackman saying that no decision… Continue reading Times Archive Goes Online

Yahoo! has ended all merger talks with Microsoft as it announces a search advertising deal with Google.Yahoo! said that it ended the talks after Microsoft said in a meeting on Sunday that it was no longer interested in buying the company outright.It added that a deal with Microsoft would have left the company without an… Continue reading Yahoo! Signs Search Ad Deal With Google