UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008. This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007        Total Advertising Expenditure (£ Millions) Press     7,716… Continue reading UK Adspend Grew 4.2% In 2007

Currently 19% of UK households consume online video on a regular basis, up 8% from August 2007, according to new research. The Deloitte Digital Index forecasts that in five years’ time this figure could realistically grow to more than 50%. The research provides detailed commentary on 12 key metrics, including mobile TV, MP3 players, online… Continue reading 19% Of UK Households Watch Online Video

MTV Networks UK is to relaunch its MTV News service with a new look website as part of its strategy to better engage with its youth audience.The relaunch, which will see an increase in multi-platform content, will include updated graphics and a brand new MTV News logo.The new look website will give users access to… Continue reading MTV To Relaunch News Service

ITV’s managing director for brand and commercial, Rupert Howell, has said that restrictions on advertising airtime is limiting the potential revenue of weekend shows.Speaking at a Royal Television Society dinner on ‘The New Economics of Television’, Howell cited the example of Sunday evening detective show Lewis having no ads in its second-half because the station’s… Continue reading Ad Restrictions Limiting ITV’s Potential Revenue

Daily Newspaper MarketThe daily national newspaper market was down by 1% year on year overall in May, according to the latest ABC figures, with just one daily title in our report showing a year on year circulation increase.The Sun was up by almost 106,000 copies year on year, although the Daily Mail remained relatively static… Continue reading ABC National Newspaper Round-Up: May 2008

The Evening Standard saw its circulation grow by almost 7% from April to May, an increase in real terms of over 19,000 copies.It now has a circulation of more than 300,000.Evening freesheets thelondonpaper and London Lite saw their circulations remain relatively static month on month, at more than 500,000 and 401,000 copies respectively.Morning freesheet Metro… Continue reading Evening Standard Records Circulation Increase

A new study from Harris Interactive reveals that over half (56%) of US teens would be interested in viewing mobile ads with incentives. The survey, of 1,000 US adults ages 18 and over and 200 teenagers ages 13-17, also found that over one-third (37%) of adults said that they would be receptive to such advertising.… Continue reading Over Half Of US Teens Interested In Viewing Mobile Ads With Incentives

A new report from the European Interactive Advertising Association (EIAA) reveals that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile. The Sport and the Shift to Interactive Media report indicates that twice as many sports fans use the internet… Continue reading Sports Fans Turning To Digital Media

This year, advertising spending on social network sites is expected to rise 77% to £115 million, with marketers projected to spend £285 million in 2012, according to a new report from eMarketer. An estimated 11 million people, about 30% of UK internet users, participated in online social networking last year, said eMarketer. UK Online Social… Continue reading Strong Adspend Growth For Social Networking Sites

Express Newspapers has reported pre-tax profits of £55 million for 2007, according to accounts filed at Companies House. The owner of the Daily Express and Daily Star national newspapers has reported a pre-tax profit of £54.85 million, on turnover of more than £280 million, in the year ending 31 December, 2007. Turnover in 2006 was… Continue reading Express Newspapers Reports Pre-Tax Profits Of £55m