Niche networks could be the way forward for social networking sites, according to some of the panelists speaking at yesterday’s MediaTel Group Media Playground event. Bruce Daisley, digital sales director at Bauer Advertising, said niche networks “which can often be like minded strangers rather than friends in real life” could be a big growth area… Continue reading Niche Networks Could Be Future Of Social Networking

Speaking at yesterday’s MediaTel Group Media Playground event, Guy Phillipson, CEO of the Internet Advertising Bureau, said that in five years 35% of all media could be on the IP platform.In a brief but wide ranging interview with BBC media correspondent Torin Douglas, Phillipson also spoke about the direct response benefits of online, particularly in… Continue reading The Media Playground Interview: Guy Phillipson

Niche networks could be the way forward for social networking sites, according to some of the panelists speaking at yesterday’s MediaTel Group Media Playground event.Bruce Daisley, digital sales director at Bauer Advertising, said niche networks “which can often be like minded strangers rather than friends in real life” could be a big growth area in… Continue reading Niche Networks Could Be Future Of Social Networking

MediaTel Group yesterday ran its first Media Playground event showcasing the latest new media opportunities. The day’s first seminar in a packed line-up focused on research, with a stellar panel debating the future of the industry, focusing particularly on digital.Stuart Corke, director of customer insight at News International, said that it was imperative that standards… Continue reading Research Seminar Kicks Off Media Playground

Five’s digital channel, Fiver, is to air the two fly-on-the-wall series Living Lohan, starring celebrity mum Dina Lohan and daughter Ali Lohan, and Denise Richards: It’s Complicated.Living Lohan is a reality series from E! Entertainment Television starring celebrity mum and manager Dina Lohan and her youngest daughter, up-and-coming teen star Ali Lohan.In Denise Richards: It’s… Continue reading Fiver Gets Two New Reality Shows

Lee Bartlett is to replace Dawn Airey as ITV’s managing director of global content.Bartlett will be responsible for overseeing ITV plc’s UK and international production and distribution businesses, including ITV productions.Bartlett joined ITV Global Content as chief operating officer for the division at the start of April this year and has been acting as interim… Continue reading Bartlett To Replace Airey At ITV

Jamie Theakston has signed a three-year extension to his current deal presenting the Heart 106.2 breakfast show, which will see him remain in place until the start of 2011.Heart’s owner, Global Radio, has also signed a similar deal with Nick Ferrari, presenter on London speech station LBC 97.3.Theakston and co-host Harriet Scott saw the weekly… Continue reading Theakston Gets Three More Years At Heart 106.2

Google has integrated Google Analytics with its Google TV Ads programme to allow marketers to track the impact their TV ads are having on site traffic.Users can upload their TV ad as a video file to their AdWords account and then start a campaign by choosing TV stations to air the ad on. Advertisers can… Continue reading Google Analytics Integrates TV Ads Programme

Informa, publisher of Lloyd’s List, is holding preliminary talks with United Business Media (UBM) over a merger that could create a business-to-business giant valued at around £3 billion. Following press speculation, Informa confirmed in a statement it was discussing an “all-share merger”. Informa, owner of market research firm Datamonitor, has been seen as vulnerable to… Continue reading Informa Holds Merger Talks With UBM

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008. This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007        Total Advertising Expenditure (£ Millions) Press     7,716… Continue reading UK Adspend Grew 4.2% In 2007