UK marketers are increasingly turning to social and viral media, according to a new survey carried out by the Online Marketing and Media Show (OMMS). The study reveals that marketers are no longer spending their marketing budgets on traditional banner advertising, making way for the growth in interactive mediums like social media and viral marketing.… Continue reading Marketers Turning To Social Media

Our event looking at the latest in New Media developments is approaching fast – The Media Playground takes place on June 10 and here are some key reasons for attending each seminar:– MobileFor all involved in digital media to understand further the future opportunities, growth and consumer take-up for this advertising platform.Panellists from Vodafone, Blyk,… Continue reading Media Playground Event Approaching Fast

Although the IPTV market will continue to gather momentum over the next four years, competition from other video delivery platforms will make it increasingly difficult for service providers to convince consumers to invest in services, according to a new report from Canalys. The report says that established cable, satellite and terrestrial digital TV offerings will… Continue reading IPTV Providers Must Continue To Develop Services

US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online

Last night saw The Apprentice go head to head with the second Britain’s Got Talent live semi-final, with the ITV1 show emerging the victor in the ratings war.Britain’s Got Talent, which ran from 8.30pm to 10pm, had a peak audience of 8.6 million adult viewers, a 36.5% share of viewing.Appearing again on Saturday’s final will… Continue reading Britain Beats The Apprentice

Channel 4 Radio is in talks with electronics manufacturers to create a plug-in DAB device for mobile phones and iPods in an attempt to revive digital audio broadcasting.According to a report in the Times, the broadcaster wants to create an E4 or Channel 4 branded device that will cost a maximum of £20 that would… Continue reading Channel 4 In Talks Over Mobile DAB Add-On

ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.The Six Degrees deal includes broadcast sponsorship on… Continue reading ITV Announces Two New Sponsorship Deals

Virgin Media has unveiled artwork of the nation’s favourite TV shows made entirely from food to mark the full launch of the BBC iPlayer on its on-demand television service next week.The iPlayer is available to Virgin Media’s digital TV customers at no extra cost and is launching from next week through its EPG as well… Continue reading Virgin Media Launches Edible Art Exhibition To Promote iPlayer

Sir Martin Sorrell, chief executive of the world’s second largest advertising group WPP, has said that the advertising market in Western Europe has bounced back from its March downturn.Sorrell was talking at A Reuters Global Technology, Media and Telecoms Summit in New York via video link, where he said that advertising revenue for April was… Continue reading Ad Market Performed Better In April Says Sorrell

A new report from Screen Digest reveals that total pay TV penetration will increase rapidly in Central and Eastern European countries, from 40% at the end of 2007 to 60% by 2012 with a total of 63 million homes subscribing to pay TV services. The impressive growth will be driven by a strong pay TV… Continue reading Eastern European Pay-TV Penetration To Increase Rapidly