Speaking at yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’, Martin Shaw, head of digital at OMD, made an appeal for networks to make it easier for agencies to spend money.He said that last year he had worked with 350 sales points and found this “horribly inefficient”, although he added that he did… Continue reading Ad Networks Need To Make It Easier For Agencies To Spend Money

Yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’ looked at the part networks will play in the future of online advertising.There were several eminent speakers at the event, with Tim Brown, MD of the UK’s second largest ad network, Blue Lithium, arguing that portals have turned to owning networks in order to increase… Continue reading AOP Forum Looks At Ad Networks

The first MediaTel Group Forum, in association with YouGov, took place last week and focused upon the consumer magazines sector. The concept of the forum is to follow up some of the topics raised at previous MediaTel Group seminars and provide an overview of some of the key issues facing the industry.Attendees (in alphabetical order):Phil… Continue reading MediaTel Group Forum Takes A Closer Look At Consumer Magazine Sector

ITV has forecast that it will outperform the UK television advertising market in the first half of 2008, for the first time since 2000.The broadcaster also revealed that its first quarter revenues rose 3% to £492 million while advertising revenues grew 2%.It added that online growth is continuing, with video views up 76% since the… Continue reading ITV Expects To Outperform UK Ad Market

TNS has rejected a second bid from WPP, which valued the group at just under £1 billion. The TNS board said that it unanimously rejected the improved offer as it substantially undervalued the company. WPP approached TNS with a revised cash and stock bid worth 241.5p per share. At around £996 million, the offer marked… Continue reading TNS Rejects Second Offer From WPP

ITV’s first quarter revenues rose 3% to £492 million, whilst advertising revenues grew 2%. The broadcaster also forecast that it will outperform the UK television advertising market in the first half of 2008, for the first time since 2000. It added that online growth is continuing, with video views up 76% since the start of… Continue reading ITV Reports 3% Revenue Growth

BT has reported fourth quarter revenues of £5.4 billion, up 2% due to an increase in revenues from new wave services. New wave revenues from broadband and corporate IT contracts were up 9% at £2.3 billion and now make up over 40% of all group revenues. BT saw revenue from its traditional business fall by… Continue reading BT Q4 Revenues Increase

eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion. The poor economy is partly responsible for the revised estimates, particularly for those companies who will cut experimental ad… Continue reading eMarketer Lowers Social networking Adspend Estimate

The global market for mobile web 2.0 will be worth $22.4 billion in 2013, up from $5.5 billion currently, according to a new report by Juniper Research. Total global revenues for mobile social networking/user generated content (UGC) will rocket from $1.8 billion in 2008, to $11.2 billion in 2013, accounting for 50% of the market,… Continue reading Mobile Web 2.0 revenues To Reach $22.4bn By 2013

New figures from comScore reveal that 14.8 million people in the UK visited a newspaper site in March, viewing a total of 448 million pages of newspaper content over the course of the month.The Sun Online was the most popular online newspaper in the UK, said comScore, attracting 4.3 million visitors in March and accounting… Continue reading 14.8 Million People Visited A Newspaper Site In March