New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience. The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was… Continue reading New Research Showcases Cinema Ad Effectiveness

May saw a forecast from MRG predicting that IPTV subscribers will grow from 24.4 million in 2008 to 92.8 million in 2012, with service revenue totaling $37.1 billion by 2012. The global forecast said that while Europe’s subscriber size in 2012 will remain dominant, Asia’s subscriber base will nearly equal Europe’s in 2012, followed by… Continue reading INSIGHTanalysis: Media Healthcheck – May 2008

In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from €7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe. Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007

UK marketers are increasingly turning to social and viral media, according to a new survey carried out by the Online Marketing and Media Show (OMMS). The study reveals that marketers are no longer spending their marketing budgets on traditional banner advertising, making way for the growth in interactive mediums like social media and viral marketing.… Continue reading Marketers Turning To Social Media

Our event looking at the latest in New Media developments is approaching fast – The Media Playground takes place on June 10 and here are some key reasons for attending each seminar:– MobileFor all involved in digital media to understand further the future opportunities, growth and consumer take-up for this advertising platform.Panellists from Vodafone, Blyk,… Continue reading Media Playground Event Approaching Fast

Although the IPTV market will continue to gather momentum over the next four years, competition from other video delivery platforms will make it increasingly difficult for service providers to convince consumers to invest in services, according to a new report from Canalys. The report says that established cable, satellite and terrestrial digital TV offerings will… Continue reading IPTV Providers Must Continue To Develop Services

US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online

Last night saw The Apprentice go head to head with the second Britain’s Got Talent live semi-final, with the ITV1 show emerging the victor in the ratings war.Britain’s Got Talent, which ran from 8.30pm to 10pm, had a peak audience of 8.6 million adult viewers, a 36.5% share of viewing.Appearing again on Saturday’s final will… Continue reading Britain Beats The Apprentice

Channel 4 Radio is in talks with electronics manufacturers to create a plug-in DAB device for mobile phones and iPods in an attempt to revive digital audio broadcasting.According to a report in the Times, the broadcaster wants to create an E4 or Channel 4 branded device that will cost a maximum of £20 that would… Continue reading Channel 4 In Talks Over Mobile DAB Add-On

ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.The Six Degrees deal includes broadcast sponsorship on… Continue reading ITV Announces Two New Sponsorship Deals