One of the biggest themes to come out of yesterday’s MediaTel Group seminar on the ‘Future of Research’ was the move from traditional methods of working to collecting data direct from consumers. Speaking at the morning session, panellist Martin Hayward, director of consumer strategy and futures at dunnhumby, said that in the long term we… Continue reading ‘Future Of Research’ Seminar Looks At Changes Facing The Industry

Cross-media measurement could be the way forward for the media research industry, according to some of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’. Speaking at an afternoon session on innovation, Andre McGarrigle, director of research & customer insight at Guardian News and Media, said that “web analytics is turning… Continue reading Cross-Media Measurement Could Be Way Forward

The UK media research industry is well thought of globally but still has a lot to learn from other countries. This was the general view of the panellists at yesterday’s MediaTel Group ‘Future of Media Research’ full-day seminar held in London. Speaking at the morning’s keynote session, Brian Jacobs, founder of Brian Jacobs Associates, said:… Continue reading UK’s Media Research Industry Needs To Learn From Global Markets

Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’, panellist Andre McGarrigle, director of research & customer insight at Guardian News and Media, emphasised the importance of marketing research correctly. He said: “There is a huge amount of research out there. The key to getting used is all about marketing it and… Continue reading Seminar Looks At Leveraging Research

Channel 4’s documentary The World’s Smallest Man And Me performed well for the channel, getting higher viewing figures than News At Ten.The show, featuring Mark Dolan travelling to Nepal and Mongolia to check out rival claims to the title, was watched by 2.9 million adults.ITV1’s News At Ten, shown during the first thirty minutes of… Continue reading Smallest Man Does Big Against News At Ten

Waking The Dead continued to be a big success for BBC One in the 9pm slot last night, easily grabbing more viewers than ITV1 show The Duchess In Hull.The crime drama had an average of 6.2 million adults tuned in for its hour long running time.The Duchess In Hull, over on ITV1, had a peak… Continue reading Waking The Dead Continues To Pull In Viewers

Royal Mail is launching a new customer relationship management solution, called ‘Dialogue Mail’, which combines traditional direct mail with digital media.In partnership with dialogue marketing specialists, Vialuna, Dialogue Mail is intended to capitalise on the power of direct mail to drive customers online.Recent Royal Mail research revealed that 55% of consumers prefer to be contacted… Continue reading Royal Mail Launches CRM Service

Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore. The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April. The average time spent by each user… Continue reading Facebook Remains UK’s Most Popular Social Networking Site

The market for rich media advertising on mobile will reach $2.79 billion (€1.77 billion) by 2012, with global mobile TV advertising accounting for the lions share at $2.44 billion (€1.55 billion), according to new research from Screen Digest. By 2012 advertising will account for over 20% of mobile TV revenues, but without its own metrics… Continue reading Mobile Rich Media Advertising Will Reach $2.8bn

A new forecast from MRG predicts that IPTV subscribers will grow from 24.4 million in 2008 to 92.8 million in 2012, with IPTV service revenue totaling $37.1 billion by 2012. The global forecast says that while Europe’s subscriber size in 2012 will remain dominant, Asia’s subscriber base will nearly equal Europe’s in 2012, followed by… Continue reading IPTV Subscribers Forecast To Reach 92.8m In 2012