Can anyone predict where the television market is heading? Will ITV, Channel 4 and Sky continue to reign supreme in the commercial sphere, will TV on-demand, mobile TV and television over the internet become the dominant platforms, and will advertising have to adapt to the influence of devices like personal video recorders?These are some of… Continue reading Full-Day TV Seminar To Tackle Big Industry Issues
ARCHIVE ▸ The Media Leader Staff
Broadcasters have once again been urged to ‘put their house in order’, with new media secretary James Purnell using his speech at the Royal Television Society in Cambridge to tell broadcasters to move on from the problems that have plagued the industry this year.Purnell said that broadcasters had to learn the right lessons from controversies… Continue reading Media Secretary Urges Broadcasters To Learn Lessons From TV Controversies
BBC Radio 5 Live is to make key changes to its schedule next month, with a new line-up for 5 Live Drive, a new name in the late evening weekday slot and a new feel to Sunday mornings.Anita Anand replaces Jane Garvey and will join Peter Allen from Monday 8 October 2007 to present 5… Continue reading Schedule Shake-Up For 5 Live
Nearly 75% of US internet users watched an average of three hours of online video during July, according to the latest data from comScore. July saw Americans view more than 9 billion videos online, with Google sites once again ranking as the top US video property with nearly 2.5 billion videos viewed (27% share of… Continue reading Three In Four US Internet Users Watch Online Video in July
Total advertising expenditures in the first half of 2007 slipped by 0.3% to $72.59 billion versus the same period in 2006, according to new data from TNS Media Intelligence. Steven Fredericks, president and CEO of TNS Media Intelligence, said: “For the first time since 2001, media advertising expenditures have declined for two consecutive quarters. “While… Continue reading US Adspend Slips 0.3%
The BBC’s coverage of England’s crucial Euro 2008 qualifying match brought in a big audience last night, with a peak of 10 million adults (a 46.1% share) watching the action.England racked up a hot 3-0 win over a well-drilled Russian team and an average audience of 8.3 million adults watched the action unfold on BBC… Continue reading England Win Gets 10 Million Adult Viewers
Clear Channel Outdoor has announced that Clear Channel Connect, its new division set up to sell advertising exclusively on Spectrum plc’s phone box estate, will launch on Monday October 8.The Connect panels are situated in urban locations across the country, with 62% of the sites within 300m of retail locations.Connect also has cover of London… Continue reading Clear Channel Connect To Launch In October
IPC Ignite has appointed David Moynihan, editor of Emap’s FHM.com to the role of digital editor for IPC Ignite music brands NME.com and Uncut.co.uk.Moynihan joined FHM.com in 2000 and became deputy editor of the site in 2004. He was named editor in January 2007 and during his time on the brand, the site has picked… Continue reading IPC Appoints Moynihan As Digital Editor
Listeners to BBC radio through Virgin Media TV will be able to view dynamic interactive content from later this month.This content is already reaching Freeview audiences, which means that BBCi now visualises radio listening on most major digital TV platforms.Mark Friend, multiplatform and interactive controller for BBC audio & music, said: “This is a key… Continue reading Radio Listeners Get BBCi On Virgin Media TV
JCDecaux has won Samsung’s pan-European outdoor advertising account, estimated at £20 million.The three year deal covers 20 countries and all Samsung divisions are included in the partnership, including mobile phone, TV, MP3, white goods and digital camera.For the first time, this partnership covers all divisions of JCDecaux group including street furniture, billboard and transport.Short term… Continue reading JCDecaux Wins Samsung European Outdoor Ad Account
