New research from Ipsos-Mori has found that the cost of subscribing to HD services is stalling take-up, with only 16% of HDTV owners subscribing to a service.Of those who took part in the study, 55% said that cost was a major factor, whilst 29% blamed the lack of take-up on the paucity of HD channels.Sarah… Continue reading Cost Of HDTV Services Impacting Take-Up

New research from Attentional has found that personal video recorders (PVRs) do not significantly affect viewing choices. Attentional says that according to surveys where respondents are asked about their viewing, viewers say that they watch more TV than they did before they got Sky+. However, the “peoplemeters” used by large continuous panels say that they… Continue reading PVRs Do Not Significantly Affect Viewing Choices

According to a new report from eMarketer, 24% of the 34.3 million US child and teen internet users will visit virtual worlds once a month in 2007. The online research firm adds that this figure will rise to 34% in 2008 and 53% by 2011. According to its Kids and Teens Online: Virtual Worlds Open… Continue reading 24% Of Young US Internet Users To Visit Virtual Worlds

Advertising.com has published the findings of a new US study, which reveal that 62% of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analysed by age group, 31% of 18 to 34 year olds watch streaming video, while 69% of consumers ages 35 and… Continue reading New Study Reveals Online Video Viewing Habits

Genie Group, the British start up technology company, has launched an online advertising tool offering brands personalised online ads to web users.Genie Group will use its strategic ad technology, adGenie, to promote Honda’s latest range of cars, said a report on netimperative.com.adGenie allows advertisers to create several ads based on a web user’s online profile,… Continue reading New Tool Offers Personalised Online Ads

CBS Outdoor’s new cross-track projection (XTP) digital advertising screens will begin testing their full motion video in London this week.The XTP units will go ‘live’ from Friday at Euston station for a four-week observation period, with three more units to be installed on the station’s southbound Victoria platform ahead of a full commercial launch next… Continue reading CBS Outdoor To Launch Full Motion Video Trial

The National Magazine Company’s chief executive Duncan Edwards, speaking at yesterday’s Association of Online Publishers (AOP) conference in London, admitted that the company was late to the digital party, having been on the brink of major investment in 2000, before rejecting plans.As a result its current investment round, which started in 2005, began with acquisitions… Continue reading NatMag Digital Catching Up On Lost Time

Jeff Henry, director of ITV Consumer, told yesterday’s Association of Online Publishers (AOP) conference in London that he was very confident of meeting the revenue target of £150m by 2010 – and of making ITV.com a top ten UK site by that date.The target includes income from Friends Reunited, which he admitted needed a new… Continue reading ITV Confident on Digital Targets

The commercial radio industry is to bring in more networked programming following the creation of production units run by GCap Media, Global Radio and Emap.The in-house production units will enable more programme-sharing across national networks of non-competing radio stations.GCap will take over the running of commercial radio’s mainstream Sunday afternoon chart, Hit 40 UK, from… Continue reading Commercial Radio Creates Network Production Units

IPC Connect has appointed Kevin Brown to the new role of digital development director across its portfolio of women’s brands, including Look, Chat, Pick Me Up and Now.Previously head of interactive at Virgin Media Television, Brown joins IPC Connect this week with a remit to deliver a comprehensive digital strategy building on successful Connect digital… Continue reading IPC Appoints Digital Development Director