Virgin Media is backing the launch of its Virgin 1 channel with a TV and cinema ad campaign using the strapline “proper telly”.The campaign, which breaks on Friday, will use a 40-second TV and cinema ad featuring clips of shows such as The Riches and The Sarah Connor Chronicles.The TV ad will run on channels… Continue reading Virgin 1 Ad Campaign Promises “Proper Telly”

Text-based mobile advertising is nearly ubiquitous in Europe, with as many as three out of four mobile subscribers reporting they received an ad via SMS in July, according to M:Metrics, the mobile media research group. The measurement firm also found that while the volume of SMS ads is lowest in the United States, with only… Continue reading Text Based Ads Nearly Ubiquitous In Europe

Music is going to continue to lead the market for online distribution, according to Screen Digest. The research company forecasts that by 2011, 191 million single tracks and 21 million albums will be downloaded, with UK revenue at £285.6 million. Dan Cryan, music analyst, said: “The rapid growth of online music constitutes an invaluable lifeline… Continue reading Music To Lead Online Distribution Market

Ovum, the analyst and consulting company, has announced the fastest growing broadband markets, highlighting key factors that have helped shaped them. The report benchmarks countries from Asia-Pacific, Western and Eastern Europe and the Middle East & Africa. Infrastructure competition, relative pricing and regulatory involvement have been identified as common factors that are driving broadband growth… Continue reading Fastest Growing Broadband Markets Revealed

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August. The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace. Almost half (48%) of Britons online (15.3… Continue reading Facebook And MySpace Visited By One In Five Online Britons

Associated Newspapers has launched a standalone website for the Evening Standard.The new site is separate to the entertainment website thisislondon.co.uk, also run by Associated Newspapers.It will include all of the major London stories for the day, as well as columns, blogs written by specialists, and a forum section.Readers will be able to take part in… Continue reading Evening Standard Gets Standalone Website

The return of Doc Martin to ITV1 last night gave the channel a peak audience of 7.1 million adult viewers (a 32.9% share) in the 9pm slot.This was easily ahead of BBC One’s offering, Silent Witness, which could only manage a peak of 5.5 million adults (a 25.5% share) in the same timeslot.An average of… Continue reading Return Of Doc Martin Beats Silent Witness

The BBC Trust has provisionally approved proposals for a BBC HD channel but has delayed making a decision on launching the service on the Freeview platform.The proposed BBC HD channel, which would cost £21.5 million a year, would broadcast for a nine-hour period from 3pm to midnight.The Trust said that it would delay the launch… Continue reading BBC Trust Provisionally Approves Plans For HD Channel

Ofcom could increase the amount of advertising terrestrial broadcasters are permitted to show by as much as two thirds.The regulator is understood to be considering increasing the current limit of seven minutes an hour to as much as 12 minutes, according to reports.Such a change would allow ITV, Channel 4 and Five to earn far… Continue reading Ofcom Could Increase TV Ad Minutes

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August.The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace.Almost half (48%) of Britons online (15.3 million people)… Continue reading Facebook And MySpace Visited By One In Five Online Britons