For the first time, online advertising will surpass radio advertising spending in the US, according to a new forecast from eMarketer. But this does not signal the death of the radio, according to eMarketer’s report Radio Trends: On Air and Online. There are many synergies between radio and the Internet and, for the most part,… Continue reading US Online Advertising To Surpass Radio Adspend

As in recent years, consumer electronic (CE) products will be popular US holiday purchases in 2007, with HDTVs set to grow in popularity, reports In-Stat. The company’s latest survey yielded over 2,000 responses from North American consumers; more than 80% of these respondents have plans to purchase a CE product this holiday season, the high-tech… Continue reading HDTVs Top Consumer Purchase Wish List

Telecoms giant BT is to carry out research into the reasons why some people shy away from using the internet.According to a BBC report, psychologists will study a small group of people to analyse the reasons behind their fear of using the web.Preliminary testing has found that for some people, using the internet triggers stress… Continue reading BT To Research ‘Web Fear’

Ofcom has said that the BBC’s plan to launch a new HD TV channel is likely to deliver consumer benefit through increased take-up of HD.The regulator’s market impact assessment found that this benefit is likely to be spread across all the major TV platforms including DTT, satellite and cable.However, Ofcom did say that there may… Continue reading Ofcom Approves BBC HD Plans

BBC One’s new series of Silent Witness lured an average adult audience of almost 6.5 million last night, with the first of a two-part story line giving the channel a 29.6% viewing share.The long-running forensic crime drama managed to eclipse the final of Marco Pierre White’s Hell’s Kitchen. A little over five million adults on… Continue reading Silent Witness Triumphs Over Hell’s Kitchen Final

Anthony Rose, chief technology officer at Kazaa/Altnet, has joined the BBC as head of digital media technology.Rose, who takes up his post today, will be responsible for delivering the next generation of BBC iPlayer, as well as realising BBC future media & technology’s plans to create a unified embedded media experience across its online properties.Prior… Continue reading BBC Recruits Kazaa Chief Technology Officer

Digital UK, the body leading digital switchover in the UK, is launching a national information campaign to promote the switchover, which starts in just under one month’s time.The switch to digital begins in Whitehaven, Cumbria on October 17, before rolling out across the entire country region-by-region over the next few years, finishing in 2012.The £8… Continue reading Digital UK Launches Switchover Information Campaign

Virgin Media’s new entertainment channel, Virgin 1, is to launch on October 1.Virgin 1, available on Freeview, satellite and cable and Virgin Media’s catch-up TV, recently unveiled its brand identity, comprising a red number one figure emblazoned with the Virgin Logo (see Virgin Unveils New Channel Logo).The logo, conceived by directing duo Conkerco in collaboration… Continue reading Virgin 1 Gets October Launch Date

Radio advertising has a new set of guidelines regarding the marketing of food and drink brands, following crackdowns on TV and online ads for these products.BCAP, the Broadcast Committee of Advertising Practice, has unveiled new rules which ban the use of celebrities and other characters in ads aimed directly at children, especially those in primary… Continue reading Radio Ads Get Junk Food Restrictions

UK consumers now spend 72% more on magazines than they did 10 years ago, with people spending on average 260 days of their lives reading magazines, according to a survey completed by Magazine Week, a new initiative from the Periodical Publishers Association (PPA).The survey revealed that UK retailers now see a combined revenue from 20… Continue reading UK Consumers Spending More On Magazines