Game advertising spending in the US will grow from $370 million in 2006 to more than $2 billion in 2012, according to Electronic Gaming in the Digital Home: Game Advertising, a new report from Parks Associates. Over that time, game advertising will achieve a compound annual growth rate (CAGR) of 33%, much higher than that… Continue reading US Game Adspend To Break $2 Billion Barrier By 2012

According to a new survey from Ingenio, more than four out of five US adults surveyed (85%) currently own a mobile phone compared to only about seven in ten (71%) who have a landline or home phone. Of the overwhelming majority of US consumers that own a mobile phone, the study finds that only a… Continue reading Room For Growth In Mobile Advertising

Last night saw the return of Kirstie and Phil to Channel 4 with Location, Location, Location. The show did wonderfully, picking up a peak audience of 4.5 million viewers (a 23.6% viewing share) in its 8pm slot.This week, our dishy duo were in Glasgow, where property prices have risen an amazing 42% in the past… Continue reading Triumphant Return For Kirstie And Phil

Simon Marquis, chairman of the National Readership Survey, has been confirmed as the final panellist for MediaTel Group’s forthcoming ‘Future of National Newspapers’ seminar.Marquis joins Jo Blake, head of press at BLM; Ian Clark, general manager of thelondonpaper; Stuart Taylor, commercial director of Guardian News & Media, and Ray Snoddy, media journalist, as well as… Continue reading BREAKING NEWS: Final Panellist Confirmed For Newspaper Seminar

Emap’s Magic 105.4 has announced an exclusive year long partnership with English National Ballet.The partnership starts this week with a campaign promoting English National Ballet’s performances of Swan Lake at the Palace of Versailles in July.A series of 30-second trails will promote the show and are intended to drive traffic to magic.co.uk, where listeners will… Continue reading Magic 105.4 Partners With English National Ballet

A new report commissioned by the Audit Bureau of Circulations will challenge newspapers and magazines to implement major changes to the way they report audience figures.Douglas McArthur, former chief executive of the Radio Advertising Bureau, has apparently been working on the consultancy project and revealed his findings this week at meetings with the Periodical Publishers… Continue reading ABC Could Make Major Changes To Reporting Structure

Channel 4 is to restructure its executive team, including the appointment of its first dedicated director of new media and technology, with a view to expanding its activities on new digital platforms.The holder of the new role will report directly to the chief executive, Andy Duncan, alongside the channel’s executive directors including group finance director,… Continue reading Restructure For Channel 4 Digital Team

Associated Newspapers is apparently close to finalising a deal which will see it increase the circulation of its national morning freesheet Metro by about 250,000 copies.The deal would increase the London edition’s circulation by about 200,000 copies and that of other areas by about 45,000, according to a report on MediaGuardian.co.uk.An increase in circulation, which… Continue reading Metro Could Increase Circulation

Trinity Mirror has announced that its group advertising revenues for the 26 week period ending 1st July 2007 are expected to fall by 1.5%. In the company’s regionals division, advertising revenues are expected to fall by 1.6%. By category the expected fall in display is 0.6%, recruitment is 1.6%, motors is 10.1% and other categories… Continue reading Trinity Mirror Expects Ad Revenue Fall

BBC Worldwide made record pre-tax profits of £111.1 million in the 12 months to March 31, with the proportion of sales to outside the UK up by 5% year on year to 46%. Investment in BBC-commissioned programmes was also up at £96.3 million from £89.0 million in 2005/06, with total programme investment at £103.6 million.… Continue reading Record Profits For BBC Worldwide