Pizza Hut has secured exclusive rights to the ‘Family Gold Spot’ advertising slot, to air before all family films in a seven-figure deal.In a one-year agreement brokered by Pearl & Dean and Carlton Screen Advertising on behalf of the Cinema Advertising Association, Pizza Hut’s 60-second creative will run before this year’s big family releases from… Continue reading Pizza Hut Secures Pearl & Dean Family Gold Slot

Emap has reportedly approached Future chief executive, Stevie Spring, about its vacant chief executive role.Reports in the trade press have said that Emap is building a shortlist of candidates, being put together by headhunters Zygos, to succeed Tom Moloney, who stepped down last month (see Emap Chief Executive Quits).Before joining Future in June last year… Continue reading Spring Could Be New Emap Chief Exec

Alison Reay, the Titan Outdoor joint managing director, is to leave the company after 14 months.Reay joined Titan last March along with ex-Viacom Outdoor sales director Andy Moug. Reay is the latest of several employees to leave the outdoor firm following the departures of sales director Steve Atkinson and development director Helen Bouchez, amongst others.Reay… Continue reading Reay Leaves Titan Outdoor

Total US advertising spending is forecast to increase 1.7% in 2007 to $152.3 billion, according to a new full-year forecast released today by TNS Media Intelligence. This is a downward revision from the company’s previous forecast of 2.6% growth published in January. The first half of 2007 is projected to advance by just 1.2%, whilst… Continue reading US Adspend Forecast To Increase

In May, a study carried out by StrategyOne for Motorola’s Connected Home Solutions Division revealed that almost half of Europe is now regularly watching TV over the internet. France emerged as the most enthusiastic nation for consuming video on demand, with 59% watching previews and episodes of their favourite shows over the web, while the… Continue reading INSIGHTanalysis: Media Healthcheck – May 2007

New research from Leichtman Research Group (LRG) has revealed that 53% of all US households now subscribe to a broadband high-speed internet service at home. LRG says that broadband services now account for about 72% of all home internet subscriptions – compared to 60% last year. The research group adds that 68% of all households… Continue reading Over Half Of US Households Subscribe To Broadband

US spending on behaviourally targeted online advertising will soar from $575 million in 2007 to $1 billion in 2008, according to a new report from eMarketer. eMarketer says that this growth will be driven by advertisers’ enthusiasm for establishing and building brands on portals and other web sites, with the figure nearly quadrupling to $3.8… Continue reading US Spend On Behaviourally Targeted Online Advertising To Increase

Emap’s Magic 105.4 has signed an exclusive sponsorship deal with VUE cinemas to launch the station’s new on-air quiz, Trivia Triumph.Trivia Triumph, which launches on 18 June, is the brand new weekday competition on Magic, running between 7am – 4pm.Listeners will go head to head to answer three questions every hour. The winner will win… Continue reading Magic Signs VUE Cinema Quiz Deal

The term “bebo” has become the number one search term based on volume of UK internet searches, overtaking “eBay”, which has held the spot for all but one week in the past two years, according to new research from Hitwise.The online intelligence service said that except for one week in September 2006, the term “eBay”… Continue reading Bebo Becomes Most Searched For Brand In UK

Vodafone is to launch a £16 million advertising campaign featuring a simultaneous airing of ads across 200 TV channels and six major websites.The campaign, which has been created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone and will begin on Sunday evening with a 90-second TV spot.The TV spot will… Continue reading Vodafone To Launch £16 Million Ad Campaign