LBC 97.3FM has teamed up with Capital One to launch a multi-media, consumer-awareness campaign to highlight the dangers of fraud.The Chrysalis owned station is running an intensive awareness week on James O’Brien’s morning show between 10am and 1pm from June 18 – June 22.With media buying by Starcom MediaVest, Fighting Fraud with James O’Brien and… Continue reading LBC 97.3FM And Capital One Launch Fraud Prevention Campaign

Publicis, the French marketing and advertising group, has bought the digital agency Business Interactif for €137 (£92 million). The group is set to merge Business Interactif with its own digital advertising operation, Digitas, which it acquired last year (see Publicis Buys US Digital Marketing Firm). The deal sees Publicis Groupe acquire a 49% stake in… Continue reading Publicis Buys French Digital Agency For £92 Million

Rupert Murdoch’s News Corporation is to sell nine of its 35 Fox TV stations having appointed an adviser for the sale. The stations most likely to be sold are in Fox Television Stations’ – a subsidiary of Fox TV – smallest markets and include WDAF in Kansas City, WHBQ in Memphis, KDVR in Denver and… Continue reading News Corp To Sell Nine Fox TV Stations

Advertisers will spend $1.4 billion worldwide on mobile media this year, rising to $14.4 billion by 2011, according to a new report from Strategy Analytics. The Global Mobile Advertising Update: Outlook Bright as Inventory Expands report says that mobile media advertising will account for a fifth of global spending on internet advertising by 2011. Phil… Continue reading Mobile Media Adspend To Increase

The pay TV market in the Middle East and North Africa (MENA) will grow by 36% over the next five years, according to new research from Informa Telecoms & Media. The fourth edition of Informa Telecoms & Media’s Middle East and Africa TV report shows that the region’s 4.5 million pay TV subscribers at the… Continue reading Strong growth forecast for Middle East & Africa pay TV

New Research from the European Interactive Advertising Association (EIAA) reveals that 62% of women with children aged between 0 -18 years old now regularly access the internet across Europe – a growth of 9% since 2005. The Digital Mums report, the latest in the EIAA Mediascope Europe series, highlights that 75% of the time digital… Continue reading European Mothers Increase Web Usage

There were 298 million broadband subscribers worldwide at the end of March 2007, according to the most recent data from Point Topic’s Global Broadband Statistics service. Katja Mueller, research director at Point Topic, said: “Given the prevailing growth rates it is safe to assume that the number has now passed 300 million.” The regional data… Continue reading Worldwide Broadband Subscribers Reach 298 Million

The Digital Radio Development Bureau has announced that more than five million DAB digital radios have been sold in the UK, equating to almost 10 million listeners tuning in to DAB around Britain. The consumer electronics industry’s research body, Gfk, has revealed the landmark figures, following the positive news on the growth of digital radio… Continue reading DAB Radio Sales Reach Record Five Million

Last night saw the final of The Apprentice on BBC One, and although it did well it was beaten by ITV1’s mega-hit, Britain’s Got Talent.With both these shows performing admirably, it meant that Big Brother was squeezed out, managing a pitiful peak of just 1.8 million adults (an 8.1% share of viewing).The final of The… Continue reading The Apprentice Loses Out To Britain’s Got Talent

Out of home media agency Kinetic is restructuring its business in the UK in a move reflecting the changing and dynamic nature of the out of home market and the company’s continued growth.Three distinct new planning divisions will be created, each under the stewardship of a director.James Copley, currently client development director, will lead all… Continue reading Kinetic Restructures UK Business