EDF Energy and Peugeot have been announced as joint broadcast, online and interactive sponsors for this year’s IRB Rugby World Cup coverage on ITV.The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels, as well as exclusive sponsorship of ITV’s Rugby World Cup website and branding on all marketing.At… Continue reading EDF Energy And Peugeot Sponsor ITV’s Rugby World Cup
ARCHIVE ▸ The Media Leader Staff
The Daily Mail and General Trust (DMGT) has announced that its total ad revenues for the five months to February rose by 10%. This figure includes those of Associated Northcliffe Digital which have risen by 114% year on year (excluding acquisitions). Underlying revenues increased by 4%, whilst Associated’s newspaper display advertising revenues increased by 4%… Continue reading DMGT Sees Ad Revenues Rise
Richard Eyre is to join GCap as deputy chairman on May 1, before taking over as chairman in November, and will give up his place on the board of the Guardian Media Group.Ralph Bernard, Chief Executive of GCap Media said “Richard is someone I deeply respect and admire. His wide experience covering advertising, radio, television,… Continue reading Richard Eyre To Become GCap Chairman
Piczo, the teen social networking site, has teamed up with Microsoft Digital Advertising Solutions to offer advertisers new opportunities to reach UK teenagers.Under the terms of the deal, Microsoft will be Piczo’s exclusive UK ad sales partner across all communication formats and market categories.The deal will enable Piczo to focus on enhancing product and service… Continue reading Microsoft Teams Up With Teen Social Networking Site
Emap has published a trading update for the full year ending 31 March 2007, saying that the outcome is in line with current expectations. The publisher says that in consumer, and radio in particular, market conditions have been weak, although B2B is continuing to perform well. Total revenue growth track, says Emap, is on track… Continue reading Emap Financial Year In Line With Expectations
GCap Media has announced that, on a like for like basis, its revenues for the full year ending 31 March 2007 are forecast to increase by 1% year on year for the last quarter and decline by around 3% for the year. Total revenue for the year is forecast to be decrease approximately 9%, with… Continue reading GCap Revenues Expected To Show Increase
Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster. “Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard… Continue reading Traditional Media On Track For Digital Evolution
One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon
US DVR subscriber households are forecast to reach 36.6 million (31.7% of TV households), up from 18.7 million (16.9% of households) at the end of 2006, according to a new report from Magna Global. By 2010, Magna Global expects that true video-on-demand (distinct from the simulated VOD offered by DBS providers DirecTV and EchoStar) will… Continue reading US DVR Households To Increase
A new report from the Interactive Advertising Bureau (IAB) has just been published which focuses on the in-game advertising market. The report makes clear that one of the hurdles faced by in-game advertising is the lack of research to prove its efficacy. The IAB says that almost all of the experts it spoke to when… Continue reading New Report Focuses On In-Game Advertising