Titan Outdoor will continue to control outdoor advertising in rail stations across London and other large UK cities for the next decade, after the company extended its partnership with Network Rail.The new deal signals a three-year extension to the previous contract and aims to capitalise on increased investment from Titan, designed to open up new… Continue reading Titan Outdoor Extends Network Rail Partnership

ITV1’s new 9pm drama, The Time Of Your Life, about a woman trapped in a coma for 18 years, picked up a peak audience of 6.4 million adult viewers last night.Perhaps mindful of the success enjoyed by the John Simm time-travel-coma bonanza that was Life On Mars, the ITV show spent some of its time… Continue reading New Drama A Success For ITV1

The National Readership Survey has recorded a 20% increase in its London response rate following the introduction of initiatives, such as a scheme of financial incentives for respondents.Introduced in September 2006, the NRS says that the incentive scheme is designed to help it meet the particular challenges facing major surveys in London, where the increase… Continue reading NRS Records 20% Increase In London Response Rate

Guardian News and Media has promoted Adam Freeman to the role of commercial director, responsible for the commercial development of the Guardian Unlimited website network.Freeman succeeds Stuart Taylor who is taking up the newly created position of commercial director of GMG Radio. Taylor transfers to the sister company in September, and will also become managing… Continue reading Freeman Appointed GNM Commercial Director

Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings

ITV has confirmed that The Carphone Warehouse has signed a three-year deal to become the new integrated sponsor for the fourth series of hit talent show The X-Factor.The deal will see The Carphone Warehouse sponsoring all episodes of the forthcoming series of The X Factor on ITV1, repeats and brand extensions like The Xtra Factor… Continue reading Carphone Warehouse Announces The X-Factor Sponsorship

Terry Semel, chief executive and chairman of Yahoo!, has stepped down after six years at the online giant, to be replaced by Jerry Yang, Yahoo! co-founder.Semel had been facing criticism from some quarters over Yahoo!’s apparent financial sluggishness compared to competitors such as Google.The announcement of his departure saw shares in the company rise more… Continue reading Terry Semel Steps Down As Yahoo! Chief Exec

Channel 4 is launching a strategic review of its public service programming remit, following last week’s Ofcom report on the broadcaster’s finances.The announcement, made at the Westminster Media Forum, comes after Ofcom’s statement last week said that the channel must address the ways it will approach its role as a public service broadcaster and also… Continue reading Channel 4 To Launch Two-Stage Remit Review

A new study from comScore shows that 80% of the UK online population (aged 15 or older who have accessed the internet from either a home or a work computer), initiated a video stream in April 2007, compared to 76% in the US, 79% in France, and 70% in Germany. The study also reported that… Continue reading UK Internet Users Leading Consumers Of Online Video

Television advertising spend will rise in 2007 despite a sluggish start to the year, according to Nick Bampton, managing director of Viacom Brand Solutions (VBS). Bampton was speaking at the Marketing Week TV conference, where he said that despite an “annus horribilis” in 2006, TV advertising was up nearly 11% in six years. Figures from… Continue reading TV Adspend Predicted To Rise