The Financial Times is to raise its cover price from £1 on weekdays to £1.30, with its weekend edition also seeing an increase, by 30p to £1.80.The weekend price rise comes into effect from tomorrow, whilst the weekday price rise starts from Monday.Across the pond, the Wall Street Journal will also undergo a rise, of… Continue reading Financial Times To Raise Price
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Marketforce, the magazine distribution company, and WHSmith High Street have rolled-out a new initiative intended to transform the way WHSmith ranges and merchandises magazines.Throughout the summer, WHSmith’s 535 stores are switching from selling magazine ranges linked to store size, to individual ranges that Marketforce has designed to suit each store’s sales profile and shoppers.Marketforce has… Continue reading WHSmith Launches New Magazine Sales Initiative
Channel 4 has made a £50,000 payment to Great Ormond Street Hospital following the scandal which erupted over the Richard & Judy You Say We Pay premium-rate phone quiz.The You Say We Pay quiz was axed in February following claims that people who rang in attempting to win a prize had no chance of being… Continue reading Channel 4 Makes Richard & Judy Charity Payment
LBC 97.3FM has teamed up with Capital One to launch a multi-media, consumer-awareness campaign to highlight the dangers of fraud.The Chrysalis owned station is running an intensive awareness week on James O’Brien’s morning show between 10am and 1pm from June 18 – June 22.With media buying by Starcom MediaVest, Fighting Fraud with James O’Brien and… Continue reading LBC 97.3FM And Capital One Launch Fraud Prevention Campaign
Publicis, the French marketing and advertising group, has bought the digital agency Business Interactif for €137 (£92 million). The group is set to merge Business Interactif with its own digital advertising operation, Digitas, which it acquired last year (see Publicis Buys US Digital Marketing Firm). The deal sees Publicis Groupe acquire a 49% stake in… Continue reading Publicis Buys French Digital Agency For £92 Million
Rupert Murdoch’s News Corporation is to sell nine of its 35 Fox TV stations having appointed an adviser for the sale. The stations most likely to be sold are in Fox Television Stations’ – a subsidiary of Fox TV – smallest markets and include WDAF in Kansas City, WHBQ in Memphis, KDVR in Denver and… Continue reading News Corp To Sell Nine Fox TV Stations
Advertisers will spend $1.4 billion worldwide on mobile media this year, rising to $14.4 billion by 2011, according to a new report from Strategy Analytics. The Global Mobile Advertising Update: Outlook Bright as Inventory Expands report says that mobile media advertising will account for a fifth of global spending on internet advertising by 2011. Phil… Continue reading Mobile Media Adspend To Increase
The pay TV market in the Middle East and North Africa (MENA) will grow by 36% over the next five years, according to new research from Informa Telecoms & Media. The fourth edition of Informa Telecoms & Media’s Middle East and Africa TV report shows that the region’s 4.5 million pay TV subscribers at the… Continue reading Strong growth forecast for Middle East & Africa pay TV
New Research from the European Interactive Advertising Association (EIAA) reveals that 62% of women with children aged between 0 -18 years old now regularly access the internet across Europe – a growth of 9% since 2005. The Digital Mums report, the latest in the EIAA Mediascope Europe series, highlights that 75% of the time digital… Continue reading European Mothers Increase Web Usage
There were 298 million broadband subscribers worldwide at the end of March 2007, according to the most recent data from Point Topic’s Global Broadband Statistics service. Katja Mueller, research director at Point Topic, said: “Given the prevailing growth rates it is safe to assume that the number has now passed 300 million.” The regional data… Continue reading Worldwide Broadband Subscribers Reach 298 Million
