New distribution channels for online music and video are beginning to have a significant impact on the music and video industries, according to a new report from In-Stat. Online sales of digital music represented 6% of the total worldwide music market in 2006, up from 4% in 2005, the high-tech market research firm says. By… Continue reading Distribution Channels To Impact Music And Video Industries
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A new report from eMarketer says that although there are more females online than males, they are less likely to view online video than males are. The online research firm says that there are several reasons for the disparity, but driven by female teens and the increasing availability of TV online, the gap between the… Continue reading Females Less Likely To View Online Video
Total display revenue is forecast to reach £9.8 million in 2007, a rise of 2.9% year on year, according to figures from the Advertising Association. The figures also show that total display revenue fell from £2.6 million in the fourth quarter of 2005, to £2.5 million in Q4 2006. UK Total Advertising Short Term Yearly… Continue reading Growth Forecast For UK Ad Revenue
Non-terrestrial television viewing levels have declined for the first time in a year, according to the latest quarterly IPA Trends in Television report.The IPA report found that average recorded daily television viewing levels have dropped to 3.6 hours, as the availability of downloading services on the internet offers viewers yet another outlet to watch broadcasters’… Continue reading Viewing Share For Non-Terrestrial TV Down For The First Time In a Year
Last night saw the second episode of the latest series of The Apprentice, with the teams getting two days to design a prototype of a product for dogs and pitch it to three pet stores.Two of the contestants were fired, one because he wanted to go home to his son, the other because he was… Continue reading City Lights Triumphs Over The Apprentice
Former market trader and Birmingham city council chief executive, Sir Michael Lyons, is said to be the frontrunner for the position of BBC Chairman, which is due to be announced today.Other candidates have included Chris Powell, who is a director of advertising agency DDB London and brother to Tony Blair’s chief of staff, Jonathan.The former… Continue reading New BBC Chairman To be Announced Today
Sir Michael Lyons, a former market trader and council chief executive, has been named the new BBC chairman, replacing Michael Grade who left for ITV late last year.The 57-year-old had been reported as the frontrunner for the position (see New BBC Chairman To be Announced Today), with other candidates previously short-listed and some high profile… Continue reading Lyons Confirmed As New BBC Chairman
Following Budweiser’s recent launch of its biggest ever UK promotion ‘Bud Bucks’ it has now produced what it says is potentially the biggest online advertising campaign from an alcohol brand.The premise of Bud Bucks is that you accumulate a virtual currency (Bud Bucks) to give you the chance to bid or buy items on the… Continue reading Budweiser Launches Major Online Ad Campaign
GCap Media’s Capital Gold is to sponsor Viktor Jensen, son of Capital Gold DJ, David ‘Kid’ Jensen, in the Lloyds TSB British F3 International Series, starting on 9 April.Capital Gold previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series. The station has now committed further support for the 19 year old driver who… Continue reading Capital Gold Signs Formula 3 Racing Sponsorship
GCap Media’s Capital 95.8 has announced the next phase of its marketing campaign, to launch on Easter Monday.The six-figure multimedia campaign will run for 8 weeks and include a significant outdoor campaign, cinema advertising and targeted print advertisements.The TV campaign will continue to run 30 and 10 second executions during and after the outdoor campaign.This… Continue reading Capital 95.8 Launches Next Phase Of Marketing Campaign