LBC 97.3FM has teamed up with Capital One to launch a multi-media, consumer-awareness campaign to highlight the dangers of fraud.The Chrysalis owned station is running an intensive awareness week on James O’Brien’s morning show between 10am and 1pm from June 18 – June 22.With media buying by Starcom MediaVest, Fighting Fraud with James O’Brien and… Continue reading LBC 97.3FM And Capital One Launch Fraud Prevention Campaign
ARCHIVE ▸ The Media Leader Staff
Last night saw the final of The Apprentice on BBC One, and although it did well it was beaten by ITV1’s mega-hit, Britain’s Got Talent.With both these shows performing admirably, it meant that Big Brother was squeezed out, managing a pitiful peak of just 1.8 million adults (an 8.1% share of viewing).The final of The… Continue reading The Apprentice Loses Out To Britain’s Got Talent
Out of home media agency Kinetic is restructuring its business in the UK in a move reflecting the changing and dynamic nature of the out of home market and the company’s continued growth.Three distinct new planning divisions will be created, each under the stewardship of a director.James Copley, currently client development director, will lead all… Continue reading Kinetic Restructures UK Business
Ofcom’s plans for a new online public service publisher, or PSP, have been met with mixed reactions from the various broadcasters, with some saying the regulator should instead focus on the existing services.At January’s Oxford Media Convention, Ed Richards, the regulator’s chief executive, outlined that there was a clear case for a new, new media… Continue reading Broadcasters Critical Of PSP Proposals
Speaking at yesterday’s Right’s Lab conference, ITV executive chairman Michael Grade said that ITV1’s top priority is to regain its ground in 9pm drama.Grade said: “Laura Mackie [director of drama at ITV] and her team are raising our ambitions in this area so if you think that we’re only interested in detective dramas or psychological… Continue reading ITV1’s Top Priority Is 9pm Drama
Ofcom has said that Channel 4 must address the way in which it will approach its future role as a public service broadcaster and also the ways in which it will be held accountable to its remits.Today’s statement comes after the regulator commissioned a report into Channel 4’s finances which found that the broadcaster is… Continue reading Channel 4 Must Focus On PSB Future
People say they listen to the radio more often than they did two years ago, according to the early findings of the biggest ever poll on the future of the industry.The Big Listen survey is being carried out by YouGov on behalf of RadioCentre, the body which represents UK Commercial Radio.Special programming is encouraging listeners… Continue reading Poll Launches On The Future Of Commercial Radio
New Research from the European Interactive Advertising Association (EIAA) reveals that 62% of women with children aged between 0 -18 years old now regularly access the internet across Europe – a growth of 9% since 2005. The Digital Mums report, the latest in the EIAA Mediascope Europe series, highlights that 75% of the time digital… Continue reading European Mothers Increase Web Usage
There were 298 million broadband subscribers worldwide at the end of March 2007, according to the most recent data from Point Topic’s Global Broadband Statistics service. Katja Mueller, research director at Point Topic, said: “Given the prevailing growth rates it is safe to assume that the number has now passed 300 million.” The regional data… Continue reading Worldwide Broadband Subscribers Reach 298 Million
The Digital Radio Development Bureau has announced that more than five million DAB digital radios have been sold in the UK, equating to almost 10 million listeners tuning in to DAB around Britain. The consumer electronics industry’s research body, Gfk, has revealed the landmark figures, following the positive news on the growth of digital radio… Continue reading DAB Radio Sales Reach Record Five Million
