People say they listen to the radio more often than they did two years ago, according to the early findings of the biggest ever poll on the future of the industry.The Big Listen survey is being carried out by YouGov on behalf of RadioCentre, the body which represents UK Commercial Radio.Special programming is encouraging listeners… Continue reading Poll Launches On The Future Of Commercial Radio
ARCHIVE ▸ The Media Leader Staff
New Research from the European Interactive Advertising Association (EIAA) reveals that 62% of women with children aged between 0 -18 years old now regularly access the internet across Europe – a growth of 9% since 2005. The Digital Mums report, the latest in the EIAA Mediascope Europe series, highlights that 75% of the time digital… Continue reading European Mothers Increase Web Usage
There were 298 million broadband subscribers worldwide at the end of March 2007, according to the most recent data from Point Topic’s Global Broadband Statistics service. Katja Mueller, research director at Point Topic, said: “Given the prevailing growth rates it is safe to assume that the number has now passed 300 million.” The regional data… Continue reading Worldwide Broadband Subscribers Reach 298 Million
The Digital Radio Development Bureau has announced that more than five million DAB digital radios have been sold in the UK, equating to almost 10 million listeners tuning in to DAB around Britain. The consumer electronics industry’s research body, Gfk, has revealed the landmark figures, following the positive news on the growth of digital radio… Continue reading DAB Radio Sales Reach Record Five Million
Aegis has signed an agreement to acquire mobile marketing company Marvellous Mobile. Marvellous Mobile’s services cover creative, design, build, hosting and measurement, and it has developed its own proprietary global technology platform, known as MHub. For the past year, Marvellous Mobile has collaborated with Isobar, the digital agency network, and part of Aegis, to create… Continue reading Aegis To Acquire Mobile Marketing Company
Future has announced a pre-tax profit of £8.6 million for the six months to March 31 2007, with first half revenues from continuing operations at £95.3 million, a decline of 11% from a year earlier. The magazine publisher’s revenues from online advertising were up 66% year-on-year, whilst its customer publishing revenues grew 59%. The company… Continue reading Pre-Tax Profit For Future
Richard Brent, currently the BBC’s head of planning and scheduling daytime and early peak, has been named as Five’s new head of scheduling.Brent will take up the role scheduling the broadcaster’s core channel later this year.Five’s managing director, content, Lisa Opie, said: “Richard has a great track record at both the BBC and in commercial… Continue reading New Head Of Scheduling For Five
Declining red-top the News of the World has a new deputy editor after the announcement that Jane Johnson is to join the Sunday title.Johnson, who was one of Emap’s top editors who successfully launched Closer in 2002, is returning to Fleet Street after five years. She was previously an executive editor on the Sunday Mirror.She… Continue reading News Of The World Gets New Deputy Editor
Ofcom’s Advisory Committee on Older and Disabled People and Digital UK have today jointly published research highlighting the potential impact of digital switchover on disabled, older, isolated and low income consumers.The research highlights the need for a targeted communications campaign to educate informal, formal, and voluntary support networks (such as family members, social service departments… Continue reading Ofcom Research Highlights Vulnerable In Countdown To Switchover
Pizza Hut has secured exclusive rights to the ‘Family Gold Spot’ advertising slot, to air before all family films in a seven-figure deal.In a one-year agreement brokered by Pearl & Dean and Carlton Screen Advertising on behalf of the Cinema Advertising Association, Pizza Hut’s 60-second creative will run before this year’s big family releases from… Continue reading Pizza Hut Secures Pearl & Dean Family Gold Slot
