Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week saw Google buy video game advertising company Adscape, with Google saying: “As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining… Continue reading Media In The City
ARCHIVE ▸ The Media Leader Staff
ITV has announced that ITV1’s net advertising revenue (NAR) was £1.2 million in 2006, down from £1.4 million in 2005. In a financial statement released today, ITV said that its 2006 share of total ITV1 net advertising revenues (NAR) represented 59% of the company’s total revenues before disposed businesses (2005 68%). The broadcaster added that… Continue reading ITV1 Net Ad Revenue Declines
Imagine Publishing is to invest over £1.5 million this year as it seeks to develop its digital brands.Imagine currently publishes 20 magazines and operates 20 websites across the video game, home computing and digital photography/video markets.Over the coming year the publisher is set to develop its existing websites for its key magazines, including Digital Photographer,… Continue reading Imagine To Develop Digital Brands
The BBC Trust has asked that the BBC’s next editorial compliance report sets out procedures to ensure that problems such as those encountered with the Blue Peter faked-winner scandal are not repeated.The BBC executive board is required by the trust to submit an editorial compliance report twice yearly, with the first one due in May.At… Continue reading BBC Trust Emphasises Editorial Guidelines
Ofcom has said that ITV did not seek permission to cut the number of hours of children’s programming on its flagship channel from eight hours per week to five.The broadcaster released a statement late yesterday saying it had been given the go-ahead by the regulator. “Having taken into account the opinion of Ofcom, ITV confirms… Continue reading Ofcom Did Not Approve ITV’s Cut In Hours Of Kids Programming
The WorldDMB Forum has hit back at comments made by European telecoms commissioner Viviane Reding that mobile broadcasters should use the digital video broadcasting-handheld (DVB-H) standard rather than DAB/digital multimedia broadcasting (DMB).The European Mobile Broadcasting Council (EMBC) last week published a report which called on the industry to adopt a single technological standard, with Reding… Continue reading Mobile Broadcasting Body Hits Out At EC Commissioner
US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online
New research from Informa Telecoms & Media shows that 29% of TV homes in the Asia Pacific region will receive digital signals in 2012, up from just 6% in 2006. The 11th edition of Informa’s Asia Pacific TV report shows that China will overtake Japan as the biggest digital market during 2007 and will account… Continue reading Asia-Pacific Digital TV Households To Increase
The recent Simultaneous Media Survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, showed that consumers in the US were most motivated to begin an online search after viewing ads in magazines (47%), with ads on TV (42.8%) and reading articles (43.7%), also scoring highly. The survey also showed that women were more… Continue reading Search Motivations Of US Consumers
The UK could lose between £4.1 billion and £15.6 billion in private and social value if high definition channels on the Freeview platform are not developed, according to research for the BBC. Consultant Indepen said the loss included the cost to viewers in switching to other platforms to get HD as well as the impact… Continue reading UK To Lose Billions If HD Channels On Freeview Not Developed