Guardian News and Media has promoted Adam Freeman to the role of commercial director, responsible for the commercial development of the Guardian Unlimited website network.Freeman succeeds Stuart Taylor who is taking up the newly created position of commercial director of GMG Radio. Taylor transfers to the sister company in September, and will also become managing… Continue reading Freeman Appointed GNM Commercial Director

Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings

ITV has confirmed that The Carphone Warehouse has signed a three-year deal to become the new integrated sponsor for the fourth series of hit talent show The X-Factor.The deal will see The Carphone Warehouse sponsoring all episodes of the forthcoming series of The X Factor on ITV1, repeats and brand extensions like The Xtra Factor… Continue reading Carphone Warehouse Announces The X-Factor Sponsorship

Terry Semel, chief executive and chairman of Yahoo!, has stepped down after six years at the online giant, to be replaced by Jerry Yang, Yahoo! co-founder.Semel had been facing criticism from some quarters over Yahoo!’s apparent financial sluggishness compared to competitors such as Google.The announcement of his departure saw shares in the company rise more… Continue reading Terry Semel Steps Down As Yahoo! Chief Exec

Channel 4 is launching a strategic review of its public service programming remit, following last week’s Ofcom report on the broadcaster’s finances.The announcement, made at the Westminster Media Forum, comes after Ofcom’s statement last week said that the channel must address the ways it will approach its role as a public service broadcaster and also… Continue reading Channel 4 To Launch Two-Stage Remit Review

Terry Semel has stepped down as Yahoo! chief executive after six years at the helm, to be replaced by co-founder of the company, Jerry Yang. Susan Decker, who became executive vice-president last December, has also been promoted, to president of the company. Semel’s departure follows criticism that he did not do enough to capitalise on… Continue reading Terry Semel Steps Down As Yahoo! Chief Exec

Chrysalis has reportedly entered into talks with Irish private equity firm Lydian Capital over the sale of its radio business. It is thought that the deal, estimated to be worth between £170 million and £180 million, could be completed by the end of the week. Lydian Capital, in exclusive discussions to buy the radio business,… Continue reading Irish Investors In Chrysalis Radio Talks

A new study from comScore shows that 80% of the UK online population (aged 15 or older who have accessed the internet from either a home or a work computer), initiated a video stream in April 2007, compared to 76% in the US, 79% in France, and 70% in Germany. The study also reported that… Continue reading UK Internet Users Leading Consumers Of Online Video

Television advertising spend will rise in 2007 despite a sluggish start to the year, according to Nick Bampton, managing director of Viacom Brand Solutions (VBS). Bampton was speaking at the Marketing Week TV conference, where he said that despite an “annus horribilis” in 2006, TV advertising was up nearly 11% in six years. Figures from… Continue reading TV Adspend Predicted To Rise

Worldwide internet advertising revenue will grow from $16.9 billion in 2006 to $31.3 billion in 2011 at a compound annual growth rate (CAGR) of 13.5%, according to a new report from IDC. IDC adds that internet advertising in the United States continues to be both a major business in the digital marketplace as well as… Continue reading Internet Ad Revenue To Reach $31.3 Billion