Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV

Scarborough says that the ‘online exclusive’ audience, the audience that reads a newspaper’s website but not its printed version, accounts for two to 15% of the integrated newspaper audience of the publications examined in its report. The research shows that the Arizona Republic print edition reaches 56% of adults in the Phoenix market. However, when… Continue reading US Newspapers Increasing Audience Beyond Core Products

GCap Media’s Capital Radio will next week launch its first advertising campaign in 18 months, sending out a team armed with innuendo strewn notes.The campaign launches on Monday and is based round the slogan “Who’s doing who?”. It will utilise posters, online ads, faxes to London firms and hand written notes laden with innuendo.The campaign… Continue reading Capital Radio In New Ad Campaign

Emap Radio has created an all speech radio format in its bid to win the new Manchester FM commercial radio licence.Piccadilly Talk will feature Manchester focused conversation, news, sport, current affairs and Manchester specific issues. Emap Radio’s Terry Smith, who is leading the bid, said: “Piccadilly Talk is the all speech station that Manchester has… Continue reading Emap Radio Creates New Format For Manchester Bid

Ofcom has appointed Ed Richards, its chief operating officer, as its new chief executive, taking over from Stephen Carter.Six candidates were shortlisted for the post, with two other Ofcom employees, executives Kip Meek and Sean Williams, vying with Richards for the £400,000 a year role (see Frontrunner For Ofcom Top Job Is Named).Richards joined the… Continue reading Ofcom Appoints New CEO

News International has bought internet domain names for a variety of regional newspapers, giving rise to speculation that it could expand free newspaper thelondonpaper to other UK cities.“We registered several names when we launched thelondonpaper as a matter of course but we are 100% focused on London for the foreseeable future,” a News International spokeswoman… Continue reading Thelondonpaper Owners Could Expand Free Title

In the first six months of 2006, online advertising expenditure has reached almost £1 billion and looks set to overtake spending on national press advertising before the end of the year.This is according to new research from the Internet Advertising Bureau (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The internet recorded… Continue reading UK Online Adspend Nears £1 Billion

Just over half (52%) of Britons using the internet believe online and digital technology makes their life easier, although half (50%) say that they cannot keep up with the rapid progress, according to new research from Nielsen/NetRatings. The research shows that although 42% know what podcasting is, a third (35%) have heard of it but… Continue reading Digital Consumers Revealed In New Research

Digital television has reached over 70% of households in the UK, although most sales of Freeview boxes are for homes which have already gone digital, according to a new report from Ofcom. Ofcom says that during the three months to June, the proportion of households in the UK which receive digital television services on their… Continue reading Digital TV In 70% Of Homes

The board of ITV has met this week to begin putting together the shortlist of candidates to replace Charles Allen, with Mike Clasper, former BAA chief, believed to be an insider favourite.Related LinksITV