The Institute of Practitioners in Advertising (IPA) has elected four new agencies as members, who include specialists in digital communications, new media, communications planning and brand response media.Code Computer Love is a new media agency based in Manchester with 35 employees. Tony Foggett, Louis Georgiou and Wini Tse are the Managing Partners. Their clients include… Continue reading IPA Elects Four New Member Agencies

TV and radio listings magazine Radio Times is to offer guidance as to what’s best on the internet when its website, www.radiotimes.com, debuts weekly guides to online video from sites such as YouTube, iFilm and Google Video and the top podcasts available.The site will also include two new blogs, both contributed to by numerous journalists… Continue reading Radio Times Offers Guide To Best Of The Internet

Piczo, a social networking site for teenagers, has appointed Chris Seth as managing director responsible for the UK and expansion into Europe.Seth joins Piczo from Richmond Events where he was managing director for UK and European operations.His background includes senior management roles at BBDO’s digital agency Proximity, Time Out Group, and the International Herald Tribune.His… Continue reading Piczo Appoints UK Director

BBC One has unveiled eight new on-screen idents today based around a circle concept. They use a new logo with a softer typeface, including a lower case “o”.The BBC moved away from the iconic globe image in 2002 (see BBC1 Unveils New Identity), but this new design is a step back towards the universally recognised… Continue reading BBC One Returns to Globe Influenced Idents

Emap2, the full service marketing communications team at Emap Advertising, has joined forces with the National Lottery to promote the new ‘Monthly Bonus’ scratchcard.The campaign, brokered by Brent Coulson at Emap˛, MPG and OMD, will launch at the beginning of October, running across Emap’s magazine, television, radio and online platforms.Targeting scratchcard players, the exclusive three-week… Continue reading Emap To Promote Lottery Scratchcard

ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press.ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand.ITV currently owns Carlton Screen Advertising which has 75% of the… Continue reading ITV Could Bid For Pearl & Dean

The Newspaper Marketing Agency (NMA) has announced the world’s first commercial application of the groundbreaking “Brain Fingerprinting” technique, which allows the objective measurement of consumers’ response to advertising and its effectiveness.Working in partnership with Millward Brown, the NMA has commissioned Brainwave Science, a leading US neurological research company headed by Dr Lawrence Farwell, to conduct… Continue reading Neurological Research Into Newspaper Effectiveness

Xfm has promoted Katie Torrie to the position of producer for the Richard Bacon Drivetime show, starting on Monday October 2.Torrie replaces Paul Raffaelli, who has been promoted to senior producer for Xfm working specifically on the Lauren Laverne Breakfast Show.Torrie has worked at Xfm for three years, beginning as a broadcast assistant on the… Continue reading Xfm Promotes Torrie

Cinema admissions for August totalled almost 15 million, with an average of 3.4 million a week.The figures, revealed by the Cinema Advertising Association (CAA), show that the biggest film in August was Cars, which grossed £11.6 million.In second place, was Pirates Of The Caribbean: Dead Man’s Chest, with £10.6 million and in third place came… Continue reading Cinema Admissions Total 15 Million In August

ITV1 will retain its children programming in the afternoon schedule after Ofcom rejected the broadcaster’s proposal to drop its CiTV programming.The decision will be a further blow to the broadcaster, which had been hoping to boost ITV1’s audience figures on weekday afternoons by getting rid of its CiTV programming and replacing it with daytime output… Continue reading Ofcom Rejects ITV Cutting CiTV Programming