MEC MediaLab, Mediaedge:cia’s consumer insight and ROI division, has undertaken research to determine product placement’s benefit to consumers and brand-owners. MediaLab says that although product placement is currently prohibited on UK television under European Union legislation, the situation could be about to change. The EU is currently reviewing its policy in this area. Consequently, Ofcom… Continue reading TV Viewers Could See Product Placement As Positive Move

August brought with it the news that the UK remains the only country in Europe with over 50% of households having digital television services. The figure was revealed in a report from Datamonitor, who also forecast that by 2010, 95% of UK households will have made the transition to digital TV (see UK Only Country… Continue reading INSIGHTanalysis: Media Healthcheck – August 2006

In less than a year, China will overtake the US to become the world’s biggest broadband market, according to Ovum, the analyst and consulting company. China’s broadband sector has been growing at a compound annual growth rate (CAGR) of 79%, over the last three years, and Ovum says that the strong growth should continue to… Continue reading China’s Broadband Market Will Reach 139 Million Subscribers By 2010

By the end of the year 40% of European homes will have digital TV, according to the new Western European TV report from Informa Telecoms and Media. The report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a 75% penetration… Continue reading Digital TV To Reach 40% Of West European Homes By End Of Year

Bank of Scotland Corporate, in a deal brokered by Viacom Outdoor, has become the first sponsor of the new Docklands Light Railway station at London City Airport, following the opening of the airport DLR link at the end of 2005.Bank of Scotland has developed a brand domination campaign at the DLR London City Airport interchange… Continue reading First Sponsor Of London City Airport Light Railway

The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins

Video game publisher Electronic Arts (EA) has signed deals with two in-game advertising companies to stream live ads into its games.The deals have been signed with Massive, owned by Microsoft, which EA said will cover up to four video games, and IGA Worldwide, which should see the company deliver advertising in up to three games.The… Continue reading Electronic Arts Signs In-Game Advertising Deals

The BBC’s first Public Value Test (PVT) will be carried out to launch the Corporation’s new on-demand proposals, including the BBC iPlayer.The application for approval of the iPlayer, a service to unify the BBC’s provision of audio and video content on-demand and to make it available to UK audiences over the internet, has begun.The application… Continue reading BBC Announces First Public Value Test

Greene King is to sponsor Ant and Dec’s Saturday Night Takeaway in a £1 million sponsorship deal, a first for a UK pub company.The deal centres on Greene King’s sponsorship of the latest series of Ant and Dec’s Saturday Night Takeaway, with 80 seconds airtime in prime time slots, as well as additional exposure on… Continue reading Greene King Sponsors Ant And Dec In £1 Million Deal

The Guardian Media Group has promoted Simon Waldman to the new role of group director of digital strategy and development.The Guardian says that the role has been created to better integrate the group’s digital offering across all its divisions, and involves close work with group finance director Nick Castro and chief executive Carolyn McCall.The Guardian… Continue reading Guardian Promotes Waldman To Digital Strategy Role