Emap’s Zoo magazine has come under fire from the Advertising Standards Authority (ASA) after it ran a promotion offering its readers free beer without stating that an over 18s restriction applied.The ASA also questioned whether Zoo magazine was a suitable publication for an alcohol promotion because 25% of its audience was under 18 years of… Continue reading Zoo Rapped Over Beer Offer

Thinkbox, the television marketing body for the UK commercial broadcasters, has announced a 15 month strategic partnership with The Marketing Society that will explore the issue of Effective Innovation.The six components of the partnership aim to give the 2,500 members greater knowledge and confidence in all aspects of innovation, such as identifying market opportunities, managing… Continue reading Thinkbox And The Marketing Society In Strategic Partnership

Tesco is to launch its own digital television service, powered by Homechoice, and go head-to-head with BSkyB, Freeview and BT.According to reports in the trade press, the UK’s biggest retailer will offer subscribers several digital channels as well as “catch up” programming and a variety of video-on-demand (VOD) services, including film and music.The service will… Continue reading Tesco To Offer Digital TV Service

The Sun has revamped its website in order to put more emphasis on video content and make it easier for users to find their way around.Additional content on the site will include, as part of a 24 hour rolling video service, film trailers, gaming news, and Deidre’s video casebook, as well as video virals.The Sun… Continue reading The Sun Revamps Website

Vicaom chief executive Tom Freston has resigned from the company after falling out with the company’s chairman, Sumner Redstone over the battle to keep the company at the head of the digital revolution. Redstone was apparently unhappy that Viacom had missed several opportunities to become major players in the online market, missing out on buying… Continue reading Viacom CEO Tom Freston Resigns

TNS, the world’s largest provider of custom research and analysis, has recorded revenue growth of 4.5% year on year for the six months to June 30. The cmopany made an operating profit of £37.6 million, down from £41.4 million for the same period last year, whilst its profit before tax was £30 million, down from… Continue reading TNS Records 4.5% Revenue Growth In H1

WPP has announced a strategic partnership with Big Idea Group (BIG) to help clients find, develop and monetise open source innovations through BIG’s networks of independent innovators worldwide. BIG is one of the world’s largest inventor networks, with more than 10,000 members. BIG’s clients operate principally in consumer packaged goods, food and beverages, personal media… Continue reading WPP Announces BIG Strategic Partnership

Emap’s Magic 105.4 radio station is launching an advertising campaign to drive audiences to a revamped version of its ‘Music is Money’ quiz, which will see £15,000 won every weekday for three weeks.The campaign launches this week with one 30-second and three brand new 10-second commercials. The adverts, created by St Luke’s, will be shown… Continue reading Magic 105.4 Launches Quiz Ad Campaign

Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive.According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen (see Charles Allen Leaves ITV).ITV’s finance director, John Cresswell, will act as… Continue reading McCann-Erickson President Linked With ITV Top Job

Paul Keenan, chief executive of Emap Consumer Media, is to assume responsibility for all of Emap’s consumer facing businesses, including radio, magazines, TV, mobile, online and events, which Emap says will: “enable greater flexibility to respond to the rapidly changing media marketplace.” Tom Moloney, Emap Group chief executive, said: “Over the last ten years, Emap… Continue reading Emap Unites Consumer Facing Businesses