Magners Irish Cider is hoping for the sweet smell of success with its latest promotion – a billboard designed to fill the air with apple blossom.The inventive promotion will be positioned next to one of Britain’s busiest roads, the A4 leading into London, spraying real apple blossom into the air at regular 15 minute intervals… Continue reading Magners Launches Blossom Pumping Promo Poster

BSkyB is to begin trialing a new mobile TV standard, partnering with American technology firm Qualcomm to test its MediaFLO streaming solution in the Cambridge area.The trial is not exclusive and does not prohibit MediaFLO being tested by other broadcasters, or BSkyB trialing other solutions, but should deliver superior results to existing DVB-H and DMB… Continue reading Sky To Trial New Mobile TV Technology

Newspaper giant Trinity Mirror has extended its online portfolio with the acquisition of Email4Property Limited, an internet directory service and marketing tool for estate agents. The purchase, made for a total of £4.4 million, sees Trinity extend its property advertising assets and should deliver a good return, given the sector’s strong performance for the publisher… Continue reading Property Purchase Boosts Trinity’s Online Portfolio

Real magazine, published by Hubert Burda Media, has been forced to redesign its masthead following a last minute climb down in a trademark infringement clash with Hachette Filipacchi’s Red.The title was due to face off against Red in a trial this morning, but backed down at the last moment to avoid ending the long-running legal… Continue reading Masthead Redesign Leaves Real Red Faced

Cable giant NTL is to shed 6,000 employees, as the company’s merger with rival Telewest sees around a third of its staff leave to generate £250 million in savings by the end of 2007.Announcing the plans in its Q1 results today, NTL said a “significant number” of jobs would be outsourced, with 4,800 employees leaving… Continue reading NTL Confirms Staff Cuts Ahead Of Telewest Merger

The BBC’s detective show New Tricks performed admirably last night, seeing off competition from The British Academy Awards on ITV1 with an average audience of 7.6 million adults.The Academy Awards scooped 3.8 million meanwhile, as Channel 4 aired the perennially popular Wife Swap to an average audience of 2.4 millionElsewhere, BBC Two debuted a new… Continue reading BBC’s New Tricks Tops Academy Awards

Satellite giant BSkyB has signed an agreement with rival broadcaster Setanta to allow pubs, clubs, sports centres and other commercial premises to receive Setanta’s live FA Premier League coverage as part of their regular Sky subscription.The deal will allow Sky’s commercial customers to receive all 138 live Premiership matches without the need for separate subscriptions,… Continue reading Sky Scores Premiership Pub Deal With Setanta

Hallmark is to boost the profile of its newest programme acquisitions with a £2 million marketing campaign, launching across outdoor and TV, in an attempt to drive viewer interest in the new shows.The first execution will promote the UK premiere of Blue Murder, a new police drama which – which launches on 17 May.The promotional… Continue reading Hallmark Backs New Programmes With £2 Million Push

The BBC will air its first high definition programmes this month, showing Bleak House and the first part of Planet Earth via Sky’s HD platform over the Whitsun Bank Holiday.The Corporation will also begin terrestrial HD broadcasts this week, marking the start of a 12 month trial across the London area.Bleak House and Blue Planet… Continue reading BBC Gears Up For High Definition Launch

Satellite giant BSkyB has signed an agreement with rival broadcaster Setanta to allow pubs, clubs, sports centres and other commercial premises to receive Setanta’s live FA Premier League coverage as part of their regular Sky subscription. The deal will allow Sky’s commercial customers to receive all 138 live Premiership matches without the need for separate… Continue reading Sky Scores Premiership Pub Deal With Setanta