BT has announced a deal with Packard Bell for joint marketing of BT Total Broadband, which will see the broadband service preloaded on all Packard Bell desktops and notebooks in the UK.BT Total Broadband and other BT consumer products will be promoted on Packard Bell’s website and through other promotional channels.At launch, customers who sign… Continue reading BT And Packard Bell In Joint Marketing Deal

GCap Media has announced that its revenues for the six months ending September 30 are forecast to fall by 9% year on year. Capital Radio, owing to its decision to play only two ads back to back, has worsened the figure. If Capital Radio is excluded, like for like revenues for the six months to… Continue reading GCap Expects 9% Fall In Revenues

Video-on-demand (VOD) is expected to reach 65.6 million US households by 2010, compared with 26.5 million VOD households at the end of Q2 2006, according to a new report from Magna Global. Set top box DVR subscribers are set to reach 35.5 million (30.7% of TV households) by 2010, up from 15 million (13.7% of… Continue reading VOD To Reach Over 65 Million US Households By 2010

Rumours of the demise of the television industry are very much exaggerated, according to Clare Salmon, director of marketing and commercial strategy at ITV, who was speaking at MediaTel Group’s ‘Future Of TV’ seminar this morning. Jim Marshall, chairman of Starcom UK, agreed, saying that there was an “extraordinary amount of confusion and a lack… Continue reading Rumours Of The Demise Of TV Industry Are Exaggerated

The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning. “When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”

The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011

The Institute of Practitioners in Advertising (IPA) has elected four new agencies as members, who include specialists in digital communications, new media, communications planning and brand response media.Code Computer Love is a new media agency based in Manchester with 35 employees. Tony Foggett, Louis Georgiou and Wini Tse are the Managing Partners. Their clients include… Continue reading IPA Elects Four New Member Agencies

TV and radio listings magazine Radio Times is to offer guidance as to what’s best on the internet when its website, www.radiotimes.com, debuts weekly guides to online video from sites such as YouTube, iFilm and Google Video and the top podcasts available.The site will also include two new blogs, both contributed to by numerous journalists… Continue reading Radio Times Offers Guide To Best Of The Internet

Piczo, a social networking site for teenagers, has appointed Chris Seth as managing director responsible for the UK and expansion into Europe.Seth joins Piczo from Richmond Events where he was managing director for UK and European operations.His background includes senior management roles at BBDO’s digital agency Proximity, Time Out Group, and the International Herald Tribune.His… Continue reading Piczo Appoints UK Director

BBC One has unveiled eight new on-screen idents today based around a circle concept. They use a new logo with a softer typeface, including a lower case “o”.The BBC moved away from the iconic globe image in 2002 (see BBC1 Unveils New Identity), but this new design is a step back towards the universally recognised… Continue reading BBC One Returns to Globe Influenced Idents