Marketing services spending is expected to reach $455.72 billion by 2010, according to new research published by Veronis Suhler Stevenson (VSS). Spending on direct response media, event marketing and custom publishing is fuelling the growth says VSS. VSS says that total media and communications spending is forecast to rise 7.2% in 2006 to $961.9 billion,… Continue reading Strong Growth Forecast For Marketing Services Spending

For young adults aged 18-24, their mobile phone (26%) matters more to them than television (11%), according to new research carried out by the Carphone Warehouse in association with the London School of Economics and Lord Philip Gould. The Mobile Life report revealed that amongst 18-24 year old women, the proportion rises to 32%, well… Continue reading Mobile Phones Matter More To Young Adults Than Television

The digital transition was a key focus for entertainment companies at the Merrill Lynch (ML) Media Conference taking place this week. Merrill Lynch said that the US advertising market appears to be relatively healthy, with political dollars being spent on the forthcoming senate elections at TV level, whilst News Corp suggested that the advertising market… Continue reading Media Conference Focuses On Digital Transition

A total of 13.2 million people used their mobile phones for downloads and browsing the internet in the UK during July 2006, according to figures released by the Mobile Data Association (MDA). Britain’s growing usage is in line with an upward global trend, and the MDA has identified the top ten types of pages that… Continue reading Internet Usage And Downloads Via Mobile Phones Up

Ford Ennals, chief executive of Digital UK, is the final panellist to be confirmed for MediaTel Group’s ‘Future of TV’ seminar to be held in two week’s time.Ennals joined Digital UK in April 2005 having previously held senior positions in the private sector for major corporations with responsibility for marketing, customer service and change programmes.… Continue reading Final Panellist Confirmed for ‘Future of TV’ Seminar

The UK’s hottest online brands of the year have been revealed, with user generated content really making an impact.New research from Nielsen//NetRatings shows that the three fastest growing online brands in the UK all focus on technologies that allow users to define the content that their peers will look at online.Alongside Photobucket, the photo and… Continue reading Hottest Online Brands Of 2006 Revealed

BT is to team up with US media entrepreneurs PodShow to launch BT PodShow, a website allowing individuals, media production companies and record labels to share their content.Aspiring film makers, musicians, presenters and DJs from across the UK are being asked to submit content to the site, which is being positioned as a mix between… Continue reading BT Launches New PodShow Website

BT has set out its global vision predicting strong growth in the US, Japan, India and China, with revenues from these markets expected to double by 2008/9. The company also said that it is targeting turnover of one billion Euros in both the Italian and German markets during the same period. In addition, BT said… Continue reading BT Sets Out Global Vision

Rupert Murdoch’s News Corporation has acquired a majority stake in mobile content company Jamba, known as Jamster in the UK. News Corporation has acquired a 51% stake in Jamba, the company behind the Crazy Frog, in a deal believed to be worth $187.5 million. News Corp bought the stake in Jamba from owners VeriSign, who… Continue reading News Corp Acquires Controlling Stake In Crazy Frog Company

SMG is to sell off its cinema and outdoor advertising businesses, Pearl & Dean and Primesight. The news comes with UTV thought to be preparing another bid for the group, after having two previous offers turned down (see Strong 2004 For Online Advertising). Pearl & Dean generates 25% of cinema advertising revenues in the UK… Continue reading SMG To Sell Pearl & Dean And Primesight