People aged over 35 account for more than half of the visitors to social networking site MySpace.com, according to a report by US research company comScore Media Metrix.In August 2005 a quarter of all visitors to the site were aged 12 – 17, a year later that had more than halved to just under 12%.… Continue reading Younger Users Moving Away From MySpace

Aegis has been asked to hold an Extraordinary General Meeting by Vincent Bollore, who wants two seats on the Aegis board. Aegis said that the shareholder meeting has been called to consider the election of Philippe Germond and Roger Hatchuel to the Aegis board. Germond (ex-president of French mobile firm Alcatel) and Hatchuel (former owner… Continue reading Bollore Calls Aegis Shareholder Meeting

Broadband’s quarterly growth rate in Q2 2006 has been the lowest ever, just 7.1% worldwide, a large drop from the 8.5% at the end of 2005, according to a new report from Point Topic. Amongst all regions, only South-East Asia and Asia-Pacific reported an increase in growth rate over the quarter. Despite the slight increase… Continue reading Lowest Quarterly Growth Rate In Broadband History

The big theme of September was television in a variety of forms, with a report from Strategy Analytics saying that nearly 19 million European homes will buy digital television for the first time this year, an increase of 20%. The Digital TV Subscriber Market Forecast Europe report goes on to say that IPTV is beginning… Continue reading INSIGHTanalysis: Media Healthcheck – September 2006

The report forecasts that new digital platforms will generate $5 billion in yearly spend by 2011, with ad skipping DVRs putting $12 billion at risk. In the Evolving Business Models for Television & Filmed Entertainment report, JupiterResearch says that the projected figures will account for 2% of advertiser and consumer spending, with 5% at risk.… Continue reading Value Of New Digital Platforms Lies In Promotion

IPTV subscribers are predicted to more than double in 2007, to 13.3 million, from an expected 6.4 million in 2006. Recent research from Informa Telecoms & Media said that there will be 36 million IPTV homes by 2011, or around seven times as many as 2006 (see 36 Million IPTV Homes By 2011). Gartner says… Continue reading Worldwide IPTV Subscribers To Reach 48.8 Million by 2010

Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV

Scarborough says that the ‘online exclusive’ audience, the audience that reads a newspaper’s website but not its printed version, accounts for two to 15% of the integrated newspaper audience of the publications examined in its report. The research shows that the Arizona Republic print edition reaches 56% of adults in the Phoenix market. However, when… Continue reading US Newspapers Increasing Audience Beyond Core Products

GCap Media’s Capital Radio will next week launch its first advertising campaign in 18 months, sending out a team armed with innuendo strewn notes.The campaign launches on Monday and is based round the slogan “Who’s doing who?”. It will utilise posters, online ads, faxes to London firms and hand written notes laden with innuendo.The campaign… Continue reading Capital Radio In New Ad Campaign

Emap Radio has created an all speech radio format in its bid to win the new Manchester FM commercial radio licence.Piccadilly Talk will feature Manchester focused conversation, news, sport, current affairs and Manchester specific issues. Emap Radio’s Terry Smith, who is leading the bid, said: “Piccadilly Talk is the all speech station that Manchester has… Continue reading Emap Radio Creates New Format For Manchester Bid