Bank of Scotland Corporate, in a deal brokered by Viacom Outdoor, has become the first sponsor of the new Docklands Light Railway station at London City Airport, following the opening of the airport DLR link at the end of 2005.Bank of Scotland has developed a brand domination campaign at the DLR London City Airport interchange… Continue reading First Sponsor Of London City Airport Light Railway

The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins

Video game publisher Electronic Arts (EA) has signed deals with two in-game advertising companies to stream live ads into its games.The deals have been signed with Massive, owned by Microsoft, which EA said will cover up to four video games, and IGA Worldwide, which should see the company deliver advertising in up to three games.The… Continue reading Electronic Arts Signs In-Game Advertising Deals

The BBC’s first Public Value Test (PVT) will be carried out to launch the Corporation’s new on-demand proposals, including the BBC iPlayer.The application for approval of the iPlayer, a service to unify the BBC’s provision of audio and video content on-demand and to make it available to UK audiences over the internet, has begun.The application… Continue reading BBC Announces First Public Value Test

Greene King is to sponsor Ant and Dec’s Saturday Night Takeaway in a £1 million sponsorship deal, a first for a UK pub company.The deal centres on Greene King’s sponsorship of the latest series of Ant and Dec’s Saturday Night Takeaway, with 80 seconds airtime in prime time slots, as well as additional exposure on… Continue reading Greene King Sponsors Ant And Dec In £1 Million Deal

The Guardian Media Group has promoted Simon Waldman to the new role of group director of digital strategy and development.The Guardian says that the role has been created to better integrate the group’s digital offering across all its divisions, and involves close work with group finance director Nick Castro and chief executive Carolyn McCall.The Guardian… Continue reading Guardian Promotes Waldman To Digital Strategy Role

TiVo reported 30% increases in service and technology revenues for Q2 2006, to $52.9 million, compared to $40.7 million for the same period last year. TiVo also reported a better than expected net loss of $6.4 million in Q2, with its internally-owned subscriptions growing by 30,000 during the second quarter. The company had a total… Continue reading TiVo Records Q2 30% Increase In Service And Technology Revenues

Global IPTV subscriptions are expected to jump from two million to 34 million between 2005 and 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to a new report from Research and Markets. The report IPTV Update 2006 – The Future of IP Media forecasts that North America will experience the most rapid… Continue reading US IPTV Subscriptions To Increase By 78% By 2010

Regional newspaper ABCs for the six months from January-June 2006 will be released later today, with analysis to follow soon after.The figures will be available from lunchtime today, accessible for subscribers through the MediaTel.co.uk Press Database.The NewsLine team will provide in depth analysis of the release shortly after, covering the areas of top 10 paid… Continue reading Regional Newspaper ABCs Released Today

The Newspaper Society has said that the ABC figures do not give an accurate picture of the regional press sector because they do not include figures for multi-media platforms, such as internet sites.According to the Press Gazette, the NS is planning to develop a “multimedia portfolio audience currency for the regional press”. Working with JICREG… Continue reading Regional Press ABC Figures Do Not Paint Accurate Picture