Regulating podcasting would be practically impossible because the market is too diverse for tighter control, according to the chairman of Ofcom, Lord Currie, who was speaking at yesterday’s Cambridge Radio Festival.Lord Currie was reacting to proposals by the European Commission that could lead to regulation of the podcasting market. Earlier this year, Ofcom expressed objections… Continue reading Podcasting Is Too Diverse To Regulate

BT Vision, the forthcoming television over broadband service, will release a package of iTV next-generation opportunities aimed at challenging Sky’s long-running dominance of the interactive advertising market, according to reports in NMA.Advertisers, agencies and broadcasters will be introduced to BT’s red-button services later in the year, which could eventually lead to personalised TV commercials letting… Continue reading BT Vision To Challenge Sky’s iAdvertising Dominance

Video-on-demand (VoD) is expected to be the chief money maker among different IPTV applications, according to a new survey from Accenture, in association with the Economist Intelligence Unit. Accenture and the Economist Intelligence Unit carried out a survey of 302 executives of telecom, broadcasting and media firms that are involved with or close to the… Continue reading Video-On-Demand Predicted To Be IPTV Revenue Generator

Business strategies are changing in order to reflect the ways in which increasingly techno-savvy consumers are using channels, according to new research from HenleyCentre. The research points to two distinct groups with their own expectations of business. The first, now in their late 20s or early thirties are comfortable using PCs and find them commonplace… Continue reading Business Strategies Changing To Reflect The Way Consumers Use Channels

In June it was revealed that UK advertising expenditure rose by 2.6% to nearly £19 billion (before accounting for inflation) in 2005, according to figures released by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). The study showed that, after adjusting for inflation, the rise means a 0.6% increase in… Continue reading INSIGHTanalysis: Media Healthcheck – June 2006

Women represent 59% of all US consumers who play games on a mobile phone, according to Electronic Gaming in the Digital Home, a new study from Parks Associates. The research also says that women comprise 61% of all those who play mobile phone games for one to four hours per month and 58% of all… Continue reading Women Represent Almost 60% Of US Mobile Phone Gamers

The UK lags behind the rest of Europe in broadband application awareness and adoption, according to new research from Motorola. The research reveals that France and Germany lead awareness of VoIP, Italy and Spain lead on video calling, downloading content and desire for Fixed Mobile Convergence. 2,500 respondents were surveyed across, France, Germany, Italy, Spain… Continue reading UK Lags Behind Rest Of Europe In Broadband Awareness And Adoption.

New recruits Simon Rees and Paul Monk will shortly join digital retail media agency, abc media, bringing decades of media experience to the group. Rees was formerly chief executive of global media company Mindshare, which is part of GroupM, the media parent company of WPP. The pair has been recruited to help steer the growth… Continue reading New Recruits Bolster Digital Retail Media Agency

David Robey, managing director of BBC Radio London, has said he believes the big BBC networks could be pushing for a delay in RAJAR’s electronic measurement of radio audiences because it works against them.Robey made the bold statement at the Cambridge Radio Festival today, saying he is “extremely dubious about the length of the delay”… Continue reading Big BBC Networks Pushing For Delay In RAJAR’s Electronic Measurement

Ofcom’s consumer panel has released results of a survey which says that more over 65s would use the internet if they had the right support.The market survey shows that in the take-up of the internet 56% of people aged over 65 voluntarily excluded themselves compared to the national average of 22%. The survey also reveals… Continue reading Over 65s Want Support To Go Online