Active home internet users dropped by about 0.5% over April, according to a report by Nielsen//NetRatings, which follows on from the 2.2% increase recorded in March. The decline was blamed on a drop of about 1.8 million home internet users in Germany, Australia, Brazil, Spain and the U.S.A. Germany recorded a 2.5% drop between March… Continue reading Internet User Numbers Decrease in April

Advertising has become big business in the video game world, with some market analysts predicting that in-game advertising could be worth up to £2 billion by 2010. However, it is uncertain to what extent gamers are influenced by ads in games. Previously, advertising and games went together more through ‘advergaming’ where a game was designed… Continue reading In-Game Ads Look Appetising For Advertisers

GCap has reported a fall in profits with annual pre-tax revenue to the end of March down 40% to £22.2 million. On a statutory basis, including the effect of amortisation and other charges, the company made a loss before tax of £47.9 million. One of the main reasons for the slump is said to be… Continue reading Revamp Renders GCap Profits Down

Media group Emap has announced a 9% rise in pre-tax profits to £223 million for the year ending March 2005. Underlying revenues were up 8% to £1.154 million. Performance varied across Emap’s different divisions. Within the UK consumer magazine sector, underlying revenue rose by 3% (or 7% including new launches). Weekly titles, such as new… Continue reading Revenue Rise For Emap

UK ISP Wanadoo will become Orange in a re-branding exercise by France Telecom costing an estimated £130 million. As part of the plan to homogenise the brand, there will be advertising campaigns across the media platforms to say goodbye to Wanadoo and welcome Orange. Three variants of the ads have been created to market the… Continue reading Wanadoo Makes Way For Orange

Clear Channel Outdoor Holdings has acquired the UK business of Van Wagner, which operates the country’s leading premium format outdoor advertising company. The acquisition adds two new formats to Clear Channel Outdoor’s portfolio with the large format Mega 96 sheet and Mega 6 sheet products. In addition, Clear Channel says that the deal strengthens it’s… Continue reading Clear Channel Acquires Van Wagner’s UK Business

Chrysalis, the radio and music group, has announced a sharp fall in normalised pretax profits at its interim results. Half-yearly figures plummeted to £2.1 million for the six months ending February 2006, from £3.9 million in the same period last year – a reflection of the tough competition for advertisers among commercial stations. However, despite… Continue reading Chrysalis Release Tough Half-Year Figures

Internet access has topped the billion mark, with a record number of households having access to the web. Out of that one billion, 845 million are regular users, going online at least once a month, and 250 million have broadband access. Worldwide Online Access , the report by eMarketer, tracks the spread of internet access… Continue reading Global Growth For Internet

Traditional media spend has dropped whilst digital and direct media continue to thrive, growing by 22% and accounting for a quarter of all advertising media spend compared to a fifth just a year ago, according to KPMG and Thomson Intermedia’s most recent quarterly bulletin. Total advertising spend was up 3.4% in the first quarter of… Continue reading Digital And Direct Media Drive Ad Spend Up

The UK paid search market will grow to £1.26 billion in the next year – a 67% increase on 2005 when the paid market was worth £757m, according to E-consultancy’s 2006 Search Marketing Buyer’s Guide (see Online Search Sees Explosion In Sponsored Links). The report also says that search engine optimisation will be worth £147… Continue reading Growth In Paid Search Market