The annual MediaTel Group Charity Sports Quiz was staged last night at MediaTel Group’s Regent Street offices, with ZenithOptimedia (aka Banzai Bully’s Special Prize) defending their title impressively to finally win by over 20 points from the News of The World’s Fake Sheikhs, and a point further back Viacom Outdoor’s 20% Up Year on Year.Teams… Continue reading ZenithOptimedia Claims Victory In MediaTel Group Sports Quiz

Cash point specialist ATM:ad is to provide exclusive exposure to British Airways within airports, across the City and in corporate locations as part of a landmark deal to promote the airline.The long-term holding is designed to consistently target business travellers on a one to one basis, tying in with the airline’s £100 million investment in… Continue reading BA Signs ATM Specialist For Business Blitz

Following on from its main competitors changing their homepages to improve their advertising reach, Yahoo! has followed suit with a customisable interface that aims to put it ahead of Google and MSN.MSN’s recent rolling out of Hotmail Live and the ever innovative Google’s recent changes, mean that Yahoo! is the last of the major search… Continue reading Yahoo! Seeks Search Dominance With Revamped Site

Today sees the Independent print a special edition in support of the Product Red campaign to support HIV and AIDS victims in Africa, running a special red front page and editorial content focusing on the disease.Guest edited by U2 singer and human rights activist Bono, and carrying contributions from an array of celebrities, the paper… Continue reading Independent Sees Red For AIDS Edition

WPP has extended its reach into the Chinese media market, with the acquisition of Beijing Hua Yang Lian Zhong Advertising Company (HYLZ). The acquisition will now come under WPP’s GroupM, specialising in on-line and interactive media throughout the People’s Republic of China. HYLZ had audited revenues of CNY 20.75 million (US$2.6 million) for the year… Continue reading WPP Extends Reach Into Chinese Media

A senior-level shake-up at newspaper publisher Pearson has made Rona Fairhead chief executive of the Financial Times Group, amid rumours that she is being groomed to take over from Marjorie Scardino, chief executive of Pearson, in the future. Of her new role, Fairhead simply said: “It is a real privilege to take on some of… Continue reading All Change At The FT After Management Reshuffle

The mainstream emergence of the internet in the past decade has not had the adverse affect on magazine publishing that had been predicted, as many titles expand their brands online. The industry has enjoyed a 22% increase in the number of titles on the market and a 54% increase in consumer spend, according to the… Continue reading Internet Complements Magazine Publishing

High-speed internet access is expanding rapidly, with a record 18.3 million households across 16 European countries hooking up to broadband during 2005. This represents an almost 3 million increase in new subscriber numbers compared to 2004, when 15.4 million made the move to broadband. Strategy Analytics, the technology research firm who released the figures, puts… Continue reading Residential Broadband Booms Across Europe

Internet adspend will continue to outperform other media in Europe this year, with minimal growth expected to be the norm, according to the Initiative special report, Spheres of Influence, outlining global advertising expenditure in 2006. The UK should see a total rise in advertising expenditure of 3.6% compared with a global average of 5.8%, and… Continue reading Internet Adspend Likely To Grow For 2006

The global advertising market looks to be increasing in stability, with the latest forecasts from Initiative expecting none of the 56 markets in its survey to see decline in adspend this year. The expected performance would mark the first year of globally increased adspend since 2000, as events such as the World Cup and Winter… Continue reading Global Adspend Looks Stable In Six Year First