Local online advertising in the US is forecast to reach $1.3 billion for 2006, which equates to 7.9% of the total $16.7 billion in US internet ad spending for the year, according to a new report from eMarketer called Local Online Advertising: Measuring the Potential. The report forecasts that local online adspend will grow by… Continue reading Paid Search Will Be Driving Factor Behind Local Online Advertising

Worldwide sales of consumer magazines were up by 100 million copies or 7.4% year on year in 2005, with the industry recording its highest rate of growth in sales for decades between 2004 and 2005. According to the World Advertising Resource Centre’s new Advertising Statistics Yearbook, more than 1.4 billion magazines were sold last year,… Continue reading Global Consumer Magazine Sales Booming

WPP worldwide revenues were up 17% for the first five months of the year on a reportable basis, with a growth of over 13% in constant currencies. The trading update was provided at the group’s AGM today by Philip Lader, chairman of WPP. The United Kingdom was the only region not to show double-digit revenue… Continue reading WPP Reports Growth For First Five Months of 2006

GCap Media has shelled out £2.6 million in severance payments to ousted directors, and chairman of the company’s remuneration committee, Alastair Ross Goobey, has apologised to shareholders. The non-executive issued an unprecedented statement offering a full explanation for the sums paid to David Mansfield, the former chief executive, and other former colleagues. Mansfield left the… Continue reading GCap Media Says Sorry To Shareholders

UBC Media Group has reported revenue of £19.4m for the year to March 31, up 21.8%, with most of the growth coming from advertising revenues from networked programming, which rose 45.8% year-on-year to £11m. The company also announced a 13.9% increase in revenue from its digital software business and a 5.1% boost in its digital… Continue reading UBC Media Group Announces £19 Million Revenue

Independent News & Media (INM) has forecast that its group advertising revenues will be up by over 3.5%, in its trading update for the six month period ending 30th June 2006. The trading report said that group revenue is expected to be ahead year-on-year by over 3%, with group circulation revenues forecast to be up… Continue reading INM Advertising Revenues Forecast To Grow

Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation) according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). After adjusting for inflation the rise means a 0.6% increase in real… Continue reading Advertising Expenditure Almost £19 Billion In 2005

Text messaging achieved an all time high in May, reaching 3.3 billion messages, according to latest figures released by the Mobile Data Association (MDA). Person-to-person texts sent across the UK GSM network operators last month increased by 26% on the total sent during the same period in 2005, beating the previous record of 3.2 billion… Continue reading UK Txt Msgs Reach 3.3 Billion For May

Digital radio listeners read and use information from the scrolling text on their DAB sets, according to the latest findings from the RAB Platform Survey. 69% of listeners read the text, whilst 42% actually used web addresses or phone numbers on the display, offering advertisers a new channel of communication to connect through to consumers.… Continue reading DAB Text Display Is A New Avenue For Advertisers

By the end of 2008 there will be 100 million direct-to-home satellite pay TV subscribers globally, meaning that satellite will continue its reign as the top digital TV platform, according to a new study by Research and Markets. The report also examines satellite radio and points to Howard Stern’s departure from traditional radio to begin… Continue reading Satellite Industry To Grow