IPC Media has signed a creative solutions deal with Nestle’s Nescafe Original brand worth more than half a million pounds.As part of the publisher’s Access All Areas initiative, the deal provides Nescafe with a range of unique advertorial franchises tailor made for each brand, which will run throughout August and September in some of the… Continue reading IPC Media Signs Major Deal With Nescafe

The number of active internet users dropped slightly from May to June following growth between April and May, according to Nielsen//NetRatings. The decline, of about 750,000 users, was tracked by Nielsen//NetRatings across 10 countries. Decline was not universal though, with Brazil (1.14%); Italy (1.28%); Spain (1.13%); Switzerland (0.91%) and the U.S. (0.32%) all showing growth,… Continue reading Internet User Numbers Drop From May To June

Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis. Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to… Continue reading Yahoo! Delays New Search Facility For Advertisers

US Advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to new research from Nielsen Media Research. Ad spend, which rose in almost all reported media, was led by internet, Spanish-Language TV and outdoor, while slight declines were felt in coupon, local newspaper and network radio. The… Continue reading US Ad Spend Rises 5.6% Year-On-Year

Central and Eastern Europe will have 32 million homes able to receive digital signals by the end of 2011, more than five times the 2005 figure, according to a report from Informa Telecoms & Media. Over the next five years Russia looks set to lead the digital revolution. At the end of 2005 it lagged… Continue reading Digital Growth Predicted For Central And Eastern Europe

The Asia/Pacific region is leading the global revolution of IPTV in infrastructure deployments, applications development, and subscriber adoption, reports In-Stat. The high-tech market research firm says that the region’s broadband penetration and regulatory support help to foster the fastest-growing IPTV market in the world. The In-Stat report, Asia/Pacific IPTV Market: Hype and Hope?, forecasts that… Continue reading IPTV To Reach 34 million Subscribers In Asia/Pacific By 2011

Sky launches its free broadband service today, saying that it will invest around £400 million in the development of the business over the next three years.Advance registration for the service begins at noon today, with sales set to start in early August.The launch of Sky Broadband has been made possible by Sky’s network which covers… Continue reading Sky Launches Free Broadband Service

Ofcom has announced that it could advertise the second national digital radio multiplex licence by the end of the year, which will enable DAB transmissions across most of the UK.However, international agreements on frequency use, intended to reduce interference between broadcasts from neighbouring countries, will mean that some coastal areas in south and south-east England… Continue reading DAB Radio Transmission Set To Expand

JCDecaux, which handles Tesco’s advertising, is to fit backlit advertising panels in the supermarket giant’s Metro shops, creating the first in-store poster network at a UK supermarket chain.According to reports in the trade press, the poster network will be launched with GlaxoSmithKline’s Lucozade as the first advertiser. The double sided panels which will be used… Continue reading JCDecaux To Launch In-Store Poster Network For Tesco

The Ofcom Board has announced that Luke Johnson has been reappointed as chairman of Channel 4 for an additional three year term, to last until 2010. Johnson has been chairman since January 2004, during which period the corporation has increased its audience share, attracted positive support for its programme schedule and improved its profitability. The… Continue reading Johnson Reappointed Chairman Of Channel 4