Four in ten or 37.4% of American teens spend at least three hours a day online outside of school, according to a Burst Media survey of more than 1,800 connected teens between the ages of 13 and 17. Just one in five or 19.6% say they are spending less than an hour online outside of… Continue reading Third Of US Teens Online For Over Three Hours A Day
ARCHIVE ▸ The Media Leader Staff
US PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009, according to new research from Parks Associates (see US In-Game Adspend To Reach $1.8 Billion By 2010). Most in-game ads are currently from the automotive, food and beverage, apparel and lifestyle industries, aimed squarely at “core gamers”,… Continue reading In-Game Advertising To Increase To More Than $400 Million In 2009
Thanks to the growth in usage of video game consoles online and the continued boom in broadband take-up, the online game market is expected to grow from $3.4 billion in 2005 to $13 billion in 2011. A new study from DFC Intelligence, entitled The Online Game Market, places massively Multiplayer Online Games (MMOG’s) at the… Continue reading Online Games Could Hit $13 Billion By 2011
Ofcom has predicted that commercial television channels could lose almost 4% of their revenue if the pre-9pm ban on junk food and drink advertising aimed at children is introduced. The latest figures from the independent communications regulator show that GMTV could be the worst affected by the ban, potentially losing up to 6.7% of the… Continue reading Channel Revenue To Fall With Junk Ad Ban
Vincent Bolloré has told Havas shareholders that he does not expect to win two seats on the Aegis board at their annual shareholder meeting on Wednesday. Speaking at Havas’ annual shareholder meeting Bolloré said: “We don’t have much hope of being appointed,” although he did add that under British law a shareholder with a stake… Continue reading Bollore Does Not Expect Two Seats On Board
Aegis’ upcoming AGM will see shareholders given one vote for each share they own, as Group Bolloré’s proposals to have Philippe Germond and Roger Hatchuel (see External Candidates For Aegis Board) elected to the board come under increased attack. Voting on the resolutions on June 14 (see Aegis Board Urge Shareholders To Block Nominations) will… Continue reading Aegis Board: One Share, One Vote
Joaquim Agut Bonsfills, chief executive of production company Endemol, has resigned amid speculation that the company is about to be sold by its Spanish owner Telefonica. British Tom Barnicoat has been tipped as the new head of the Dutch Big Brother producer. Mr Barnicoat is currently the chief operating officer and a former head of… Continue reading Endemol Chief Exec Quits Amid Takeover Speculation
First-quarter organic growth for the Publicis Groupe grew 6.3%, its chairman and chief executive Maurice Levy told shareholders at the network’s AGM yesterday. At the meeting, he said: “New business remains vigorous and promising. In addition, the overall global advertising environment is favourable, marked by strong growth in the US and China, as well as… Continue reading Publicis Sees Q1 Growth
Mobile TV will take off in a big way this year, according to a report by Informa Telecoms & Media, with the World Cup providing the spark for the launch of services across Europe. Informa predicts that the £300 million of revenue will come from users accessing streaming and broadcast services on their phones in… Continue reading World Cup To Kick Off Growth For Mobile TV
More people are watching digital television in the UK than ever before, according to Ofcom’s latest Digital Progress Report. Digital television viewing in the first quarter of 2006 in the UK was up from 69.5% at the end of 2005 to 72.5% or 18.2 million. For the first time, digital terrestrial households exceeded analogue terrestrial… Continue reading Digital Television Thriving In UK
