BT’s revenues grew by 6% to over £19.5 billion in the past year and profit before tax and specific items grew 5% to nearly £2.2 billion. The figures were revealed today by BT chairman Sir Christopher Bland when addressing the company’s shareholders at the annual general meeting at the Barbican, London. Bland described the year… Continue reading BT Revenues Up By 6% For 2005-06

Associated Newspapers, has made three online acquisitions as part of its continuing strategy of making investments to increase its exposure to key areas of the online advertising market. AN Digital, the new-media division of DMGT, will oversee the three newly acquired website companies. According to DMGT, the AN Digital network reaches an estimated 25% of… Continue reading Associated Newspapers Strengthens Online

In the US, local ad dollars for April fell 4% from the same period last year, according to the Radio Advertising Bureau (RAB) current revenue report. In addition, the grand total spot and non-spot dollars dropped 4% when compared to April 2005. National ad sales figures fell the most, by 7% from April 2005. Year-on-year… Continue reading US Radio Sales Down For April

Large percentages of smart-phone owners are consuming mobile content such as video, games and music, in addition to using their handsets to check emails and access the internet, according to new research from M:Metrics. Nearly a quarter of UK smart-phone owners reported listening to music on their handset, versus the average of 5.8%, while in… Continue reading Smart-Phone Owners Consuming More Content

Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press. This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth… Continue reading UK Adspend Predicted To Rise 4.1% On 2005

A new study claims that 87% of children would like to watch television on their mobile phones. The research, from Quaestor, was carried out on children aged 10-12. Quaestor said that there were differences between genders with regards to preferences for potential content, with sport more popular amongst boys and soaps more popular with girls.… Continue reading Almost 90% of Children Want Mobile TV

By the end of 2010 there will be over 105 million residential online subscribers in the US, with over 80% subscribing to broadband, predicts new research from Leichtman Research Group (LRG). The research also shows that 69% of all US households now subscribe to an online service at home, and high-speed internet services now account… Continue reading Over 105 Million US Residential Online Subscribers By 2010

Global ad expenditure will grow 6.1% in 2006, predicts new research from ZenithOptimedia. The forecast has been slightly upgraded since April (from 6.0% growth) after strong economic growth in the US and improvement in the Eurozone economies. In 2007, ad expenditure is forecast to grow by 5.2% and in 2008 it is forecast to grow… Continue reading Global Ad Expenditure Predicted To Grow 6.1% in 2006

Communications industry regulator Ofcom has relaxed the cross-promotion rules governing commercial broadcasters, scrapping all but two existing regulations.The code now contains two new rules that apply to promotions not within programmes, including a requirement to limit the subject of cross-promotions to just broadcasting-related services in order to protect consumers from promotions that provide no benefit… Continue reading Ofcom Relaxes Cross-Promo Rules For Commercial Broadcasters

Advertisers in the US are making more and more digital video recorder (DVR) ready ads which require the viewer to use their pause, rewind or fast forward buttons to see the latest in cutting edge advertising.As an example of new ways of thinking about ads, TiVo has produced several new types of ad format where… Continue reading US Advertisers Looking For Ways Around DVR