Global ad expenditure will grow 6.1% in 2006, predicts new research from ZenithOptimedia. The forecast has been slightly upgraded since April (from 6.0% growth) after strong economic growth in the US and improvement in the Eurozone economies. In 2007, ad expenditure is forecast to grow by 5.2% and in 2008 it is forecast to grow… Continue reading Global Ad Expenditure Predicted To Grow 6.1% in 2006

Communications industry regulator Ofcom has relaxed the cross-promotion rules governing commercial broadcasters, scrapping all but two existing regulations.The code now contains two new rules that apply to promotions not within programmes, including a requirement to limit the subject of cross-promotions to just broadcasting-related services in order to protect consumers from promotions that provide no benefit… Continue reading Ofcom Relaxes Cross-Promo Rules For Commercial Broadcasters

Advertisers in the US are making more and more digital video recorder (DVR) ready ads which require the viewer to use their pause, rewind or fast forward buttons to see the latest in cutting edge advertising.As an example of new ways of thinking about ads, TiVo has produced several new types of ad format where… Continue reading US Advertisers Looking For Ways Around DVR

UK publishers predict that up to 40% of their total revenue will come from online activity by 2012, saying they see no threat from blogs and other forms of user-generated content, according to a new report from research consultancy Deloitte.The report, published in conjunction with the UK Association of Online Publishers, comes from interviews with… Continue reading UGC Not A Threat To Publishers

BBC licence fee income has topped £3 billion for the first time, up £160 million year on year, according to the board of governors’ annual report.The report, which is for the 12 months to March 31 this year, is the board’s final annual report before it is replaced by the BBC Trust.The rise was attributed… Continue reading BBC Licence Fee Income Tops £3 Billion

BBC licence fee income has topped £3 billion for the first time, up £160 million year on year, according to the board of governors’ annual report. The report, which is for the 12 months to March 31 this year, is the board’s final annual report before it is replaced by the BBC Trust. The rise… Continue reading BBC Licence Fee Income Tops £3 Billion

Speaking at last night’s RTS evening meeting on “Digital Switchover – Making It Happen”, Ford Ennals, chief executive of digital TV implementation body Digital UK, stated that the analogue switch-off timetable is going to schedule. Following a recent Digital UK TV campaign, awareness of the imminent switchover has improved considerably, lifting from 60% national awareness… Continue reading UK Digital TV Transition On Track

The number of US households with a connected entertainment network will reach 30 million by 2010, according to Networks in the Home: Connected Consumer Electronics, a newly released report from Parks Associates. A connected entertainment network is a network made up of either a PC connected to at least one consumer electronic (CE) device or… Continue reading 30 Million US Households To Have Entertainment Network by 2010

Four in ten (39%) broadband users are confused by the term IPTV (internet protocol television), according to new a survey carried out by uSwitch.com. The survey also showed that silver surfers have a high level of knowledge. The over 50s have a greater awareness of IPTV than the 18-to-29 age group. One third of respondents… Continue reading 39% Of Broadband Users Confused By The Term IPTV

Video-on-demand (VoD) is expected to be the chief money maker among different IPTV applications, according to a new survey from Accenture, in association with the Economist Intelligence Unit. Accenture and the Economist Intelligence Unit carried out a survey of 302 executives of telecom, broadcasting and media firms that are involved with or close to the… Continue reading Video-On-Demand Predicted To Be IPTV Revenue Generator