The Association of Online Publishers has released its 2006 Census, revealing a drastic shortage of skills required by the online publishing industry.The research reveals unfilled vacancies in almost three quarters of AOP member companies, compared with 58% in 2005.In addition, publishers rated difficulty in recruitment and retention as one of the biggest constraints on the… Continue reading Online Publishers Face Growing Gap In Skills
ARCHIVE ▸ The Media Leader Staff
Publishing group, Bertelsmann AG Gruner+Jahr AG & Co KG, is reported to be considering buying the French arm of Emap’s magazine business. According to reports in the German newspaper, Handelsblatt, Bernd Kundrun, managing director of Gruner+Jahr, said: “We are open for acquisitions in France. Like all the others, we are looking at the magazines which… Continue reading German Publisher Shows Interest In Emap’s French Division
The concluding half of ITV’s detective drama The Commander aired last night, drawing a healthy 5.6 million adult viewers on average, but failing to top BBC detective stalwarts Dalziel and Pascoe.The Corporation’s detective duo notched up an average audience of 6.2 million adults, securing a 27.8% share to knock ITV, with a share of 26.3%,… Continue reading BBC One Wins Detective Drama Duel
Chrysalis Radio has signed a lengthy 12 month sponsorship tie-up with dating website DatingDirect.com, partnering to provide sponsorship of the evening show across the broadcaster’s Heart network.The sponsorship deal, worth seven figures, will see DatingDirect build its brand and drive traffic to its web site.Running across all three Heart stations, the campaign will receive airtime… Continue reading Dating Site Wins Heart For Perfect Partnership
ITV Sales has secured insurance firm Swiftcover as the new sponsor of its Formula 1 coverage, providing branding across on air programming and the broadcaster’s associated internet site.Negotiated by Mark Rosenegk, controller of sponsorship and branded content at ITV Sales, and Andy Thornes, TV director at Initiative Media, the deal will see Swiftcover sponsor race… Continue reading ITV Signs Insurance Firm For F1 Sponsorship
NTL:Telewest this morning confirmed an agreement with Virgin Mobile to see the two businesses merge, forming the nation’s first quadruple play broadcaster, offering TV, broadband, fixed line and mobile telephony. The merger will see NTL:Telewest adopt the Virgin brand in the near future, following a 30 year brand licencing agreement to “harness” the power of… Continue reading NTL Confirms £962m Virgin Mobile Takeover
Takeup of mobile applications in the UK and Germany is being driven by school-age teens and young adults, according to research firm M:Metrics, which claims the young audiences are critical to the sector’s growth. The company’s February Benchmark Survey showed 13 to 24 year olds are the most likely to use mobile data services, although… Continue reading Young Users Most Likely To Adopt Mobile Data Services
New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns. The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either… Continue reading DMA Hails Customer Mags As Most Effective Medium
Research published by the Newspaper Association of America (NAA) claims newspaper websites are expanding their reach at a rapid pace, with one in three internet users in the US visiting a newspaper web site over the course of a month. The 2006 Newspaper Audience Database (NADbase), claims that 55 million Americans read newspaper websites each… Continue reading US Newspapers See Rapid Rise In Web Audiences
Speculation continues this morning over NTL’s interest in mobile phone operator Virgin Mobile, with the cable company expected to make a second takeover offer this week, following its initial rejection at the end of last year.Reports this morning claim a value of £960 million would be placed on Virgin Mobile under the new deal, marking… Continue reading NTL Preps New Approach For Virgin Mobile