Marketing budgets have been revised down for the fifth consecutive quarter as companies seek to reduce costs due to weaker than expected sales, according to the Q2 2006 Bellwether Report, the quarterly survey of marketing spend from the Institute of Practitioners in Advertising (IPA). Of the main marketing categories monitored by the Bellwether survey, main… Continue reading Q2 2006 Bellwether: Marketing Budgets Revised Down For Fifth Consecutive Quarter

ITV1 seems to be showing little sign of an upturn in fortunes, with media buyers estimating that advertising bookings for September will be down 12% year-on-year, according to reports in the Financial Times.The paper reports media buyers as saying that the channel could suffer a year-on-year decline of between 10% and 12% in September early… Continue reading Decline For ITV1 Advance Bookings

QVision has won a £3 million contract to install and sell advertising on three giant banners and two digital screens on the General Post Office building in Glasgow’s main square, according to reports in the trade press.The digital screens, which are 500m square, will show 20-second slots at four-minute intervals. One of the three banner… Continue reading QVision Wins Glasgow Advertising Contract

Talk radio formats proved to be extremely popular with bidders for the Liverpool FM licence yesterday, with a possible reach of about 1.4 million adults for the chosen station.Emap Radio went with CityTalk, a station focused on the local area with some programme ideas including Home from the House, where local MPs answer questions from… Continue reading Talk Radio Looks Likely For Liverpool

In an industry first, Sony BRAVIA is to share exclusive “behind the scenes” footage, interviews and insights for its forthcoming commercial. The first peeks backstage for the new advert, to be directed by Jonathan Glazer, will be available on www.BRAVIA-advert.com from 19 July 2006 as the shoot is progressing.This follows on from last year’s ‘bouncing… Continue reading Online Exclusives For New Sony BRAVIA Ad

Emap’s outgoing chairman, Adam Broadbent, will tell shareholders at today’s AGM that advertising revenues are likely to be down as the market shows signs of softening. Broadbent will say: “Trading in the first two months of the financial year was in line with our expectations, but the trends that are now emerging make us more… Continue reading Emap Expects Ad Revenues To Fall

Global IPTV subscriptions are expected to jump from two million in 2005 to 34 million in 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to The Diffusion Group’s (TDG) latest report, IPTV 2006 – The Future of IP Media. The report says that during this time period North America will experience the… Continue reading Global IPTV Households To Near 34 Million By 2010

50% of people who subscribe to mobile phone video services in the US, and 30% of video iPod owners, never use their devices for watching video, according to a new study from Knowledge Networks called How People Use Mobile Video. The study also showed that 88% of people who download mobile video would watch an… Continue reading 50% of US Subscribers to Mobile Phone Video Services Never Use Them

Ofcom has said that around 400,000 households in the UK will not be able to receive a reliable digital terrestrial television signal after switchover in 2012, with some unable to receive any signal at all. The communications industry regulator has said that although switchover will significantly improve the availability of digital terrestrial television signal, around… Continue reading Households Could Be Without TV Signal After Switchover

Two-thirds of broadband consumers purchase multiple services from the same provider, with nearly one-third buying three products, according to new research from the Yankee Group. Its 2006 European Broadband Consumer Survey, a comprehensive analysis of European broadband market trends for technology, content and entertainment products, captures consumer attitudes towards and levels of interest in emerging… Continue reading Two-thirds Of Broadband Users Buy Multiple Services