By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline

The number of US households with income-generating or corporate home offices are more than twice as likely to implement VoIP in the next 12 months compared with households in general, a new IDC study reveals. At the moment, 39.1% of corporate home offices and 23.7% of home-based businesses are interested in or using VoIP. In… Continue reading Home Office Households Set the Stage for U.S. Consumer VoIP Adoption

Pearson, parent company of the Financial Times, has acquired financial information company the Mergermarket Group for £101 million. Mergermarket’s customers include 29 of the world’s top 30 investment banks, 18 of the top 20 law firms and 25 of the top 30 private equity houses. Mergermarket was founded in 2000 and Pearson says that its… Continue reading Pearson Buys Mergermarket Group

Interactive Digital Sales (IDS) has resigned from TV marketing body Thinkbox, despite being one of the organisation’s founding members.IDS, Flextech television’s ad sales division, has quit following a disagreement over voting rights. The company was part of an original constitution based on a voting structure of one company – one vote, regardless of financial contribution.However,… Continue reading IDS Quits Thinkbox After Voting Rights Row

Viacom’s MTV networks has entered a partnership with Google which will see its video programming become accessible via Google’s affiliated websites and blogs.Starting as a test run at the end of the month, members of Google’s AdSense advertising network will be able to install a video player on their websites which will allow them to… Continue reading MTV In Online Video Deal With Google

Communications giant Orange has become the first company to actively promote mobile advertising to major UK brands after recruiting the likes of Peugeot and Jaguar to advertise on its mobile internet portal.According to reports in the trade press, from today each of the brands signed to Orange will have interactive banner adverts on different pages… Continue reading Orange To Promote Major Brands Via Mobiles

Ofcom has received over 600 complaints from members of the public after Channel 4 confirmed that it will be putting a previously evicted housemate back in the Big Brother house.To decide who will return to the house there will be a public vote, following which four out of nine previous contestants will enter a second… Continue reading Complaints Over Returning Big Brother Contestants

TalkSPORT, the nation’s only national commercial speech radio station, has signed Terry Christian and Kelly Dalglish for the start of the new football season.Christian, who rose to fame during the mid-nineties anchoring cult TV programme The Word, will present Final Whistle on Saturday afternoons alongside Newcastle legend Mickey Quinn from Saturday 19th August.Christian said: “I’m… Continue reading TalkSPORT Makes Two Signings For Upcoming Season

ITV could be planning to buy the rights to screen hit reality show Big Brother, according to reports in today’s Guardian.The report says that Simon Shaps, the ITV director of television, has begun courting Endemol, producers of Big Brother, before formal negotiations for the new contract begin later in the year.ITV’s own reality show, Love… Continue reading ITV Could Bid For Big Brother

UK broadband growth has slowed to 6.6%, with the market suffering its worst Q2 since 2004, according to new research from Point Topic. An average of 75,000 new broadband connections have been made per week in the UK since October 2004, although in the April to June period this dropped to 56,000 lines. Point Topic… Continue reading UK Broadband Growth Slows To 6.6%