Broadband penetration in the US grew by 13% last year, reaching 95.5 million homes, meaning that 68% of active internet households use broadband to connect to the internet. According to new figures from Nielsen/NetRatings, broadband popularity has seen an increase in time spent by consumers on their computers. The average person now spends 30.5 hours… Continue reading 68% Of US Homes Go Online Via Broadband
ARCHIVE ▸ The Media Leader Staff
BBC One’s Match of the Day dominated prime time viewing last night, with the FA Cup game between West Ham and Bolton drawing 4.6 million adults on average.The performance was enough to see off shock-orientated competition from ITV and Channel 4, with Britain’s Oldest Mums and Dads, and Fat Pets drawing 3.6 million and 3.1… Continue reading Old Parents And Fat Pets No Match For BBC Football
IASH, the Internet Advertising Sales House committee, has agreed a formal code of conduct to deliver trust and transparency in trading between advertisers, agencies and ad sales houses.To ensure self regulation is reliable, all of IASH’s member sales houses will now be required to complete an ABC ELECTRONIC audit before joining, in order to prove… Continue reading New Code To Ensure Transparent Online Ad Deals
Emap Advertising’s full marketing communications service, Emap2, is to foster insight into effective marketing activity with its first creative exhibition and seminar this month.The Art of Engagement event is to be held on Tuesday 28th and Wednesday 29th of March at The Music Room, London W1, with Marcus Rich, MD of Emap Advertising hoping to… Continue reading Emap2 To Fuel Creativity Through Ad Seminars
At a time when media research bodies NRS, BARB and RAJAR are all examining their methodologies with a view to modernisation, the MRG will play host to some of the biggest names in the field, with a special Question Time event held in association with MediaTel Group.Due to be held on 22 March at Browns… Continue reading MRG Question Time To Focus On Changing Media Landscape
Student TV operator, SUBtv, is expanding its operations with the launch of a dedicated website, allowing students access to interactive features, competitions, messaging, surveys and polls, all feeding into the campus TV network.SUBtv currently operates in 91 UK universities, reaching 1.6 million students every week through more than 700 plasma screens at 115 installations across… Continue reading SUBtv Extends Student Offing With Community Portal
BBC One’s police drama Dalziel and Pascoe thwarted ITV’s attempt at prime time victory for a second successive night yesterday, with the programme’s average adult audience of 6.1 million more than doubling that of ITV’s A Good Murder.The ITV show delivered a disappointing 3 million on average for its concluding episode, dipping by 1.2 million… Continue reading Dalziel And Pascoe Deliver Double Drubbing To ITV
Next week’s MediaGuardian Changing Media Summit tackles convergence and personalisation and promotes blogging to a major media platform.The latter arrives in the form of an afternoon session, boasting a panel containing the CEO of the IAB, the Guardian’s own director of digital publishing – and a bespoke Saville Row tailor!The convergence session should also afford… Continue reading Changing Media Summit To Focus On New Trends
Chrysalis Radio is to bid for the new commercial FM licence in Manchester, if successful marking the first local commercial speech radio station outside of London in England.The proposed service aims to attract a younger audience for speech radio than currently held by the BBC and promises to be controversial and opinionated, highlighting current issues.The… Continue reading Chrysalis Plans Manchester Speech Radio Bid
The Sunday Telegraph has announced that Patience Wheatcroft, the new editor of the paper, will take up her post on April 18, with Richard Ellis, deputy editor of the title, filling the position until her arrival.Wheatcroft’s appointment was announced earlier this month, following the departure of previous editor Sarah Sands, with the new editor joining… Continue reading Sunday Telegraph Picks Start Date For New Editor