Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts. The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of… Continue reading Freeview To Overtake Sky In Analogue Switch-Off

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the record $12.5… Continue reading Online Adspend Almost $4 Billion In Q1

First quarter figures from the Radio Advertising Bureau show commercial radio revenue fell 4% from the last quarter of 2005, with figures down from £162 million to £149 million at the start of 2005. National advertising takes a 60% share of the total revenues, up almost 3.9%, while local advertising’s share was down 2.3% and… Continue reading Radio Revenue Continues To Fall

The number of global IPTV subscribers will grow from 4.3 million in 2005 to 36.8 million in 2009, according to the latest forecasts from Research and Markets Ltd. This latest forecast, an update to the IPTV Global Forecast 2005 to 2009 dated September 2005, predicts a compound annual growth rate of 72% and states that… Continue reading Europe Leading IPTV Boom

National newspapers will continue to falter in the face of the internet, which is this year predicted to become the third biggest advertising medium by spend, according to research carried out by GroupM, a WPP holding company. The report draws on data collected from WPP agencies MindShare, Mediaedge:cia, MediaCom and Maxus. The research shows a… Continue reading Internet Advertising To Overtake National Press

Magazines have had their position in the purchasing mix further revealed in a new study by Other Lines of Enquiry for the Periodical Publishers Association (PPA), that goes some way to explaining consumer behaviour. Magazines were found to enjoy a high level of brand loyalty, with 73% of purchasers buying the same titles on a… Continue reading High Level Of Loyalty For Magazine Titles

Following on from the statement last week by Spanish telecoms and media giant Telefonica that it was considering selling Endemol – the production company behind global television hits such as Big Brother – shares in the Dutch company rose by 4.7%.to €13.6 yesterday. The rise was fuelled by speculation that Telefonica has been sounded out… Continue reading Endemol Share Rise

ITV has appointed Nicky Buss, client services director at WPP’s Research International, to the newly created role of advertiser development director, ahead of what analysts expect to be a summer advertising slump. Buss’ experience includes television, agency work and direct client contact, which ITV feels will help her perform the dual roles of building relationships… Continue reading ITV Adds To Advertising

Aegis’ board has sent a letter to shareholders recommending they vote against Groupe Bolloré’s board nominations. Chairman of Aegis, Lord Sharman, has written to the shareholders ahead of the annual general meeting to be held on June 14. Aegis’ board is against the nominations as they believe Groupe Bolloré chairman Vincent Bolloré’s chairmanship of Havas… Continue reading Aegis Board Urge Shareholders To Block Nominations

DMGT has announced a rise in profits for the half year to 2 April 2006, despite being hit by the widespread slump in advertising. Pretax profit rose by 7% to £108.7 million, with revenue rising by 2% from to £1,083 million. The poor performance of the newspaper sector in the current tough market was offset… Continue reading Mail Group Weathers The Storm In Tough Ad Climate