May began with a positive diagnosis for the UK advertising industry, with expenditure forecast to rise this year by 2.6%, ahead of the 2.2% predicted for the US and 1.4% for the Eurozone. The figures from the Advertising Association and World Advertising Research Centre also showed that advertising expenditure in the UK grew by 1.8%… Continue reading INSIGHTanalysis: Media Healthcheck – May 2006

More and more UK companies are moving their advertising budgets online, according to a new survey carried out by the Online Marketing Show (OMS). The survey, in its second year and coming ahead of the show on June 7-8, had 40% of respondents say that they spend 26% or more of their marketing budget online… Continue reading Commitment To Online Marketing Increases

In April, it was revealed that UK traditional media budgets had been cut for the sixth successive quarter, with the trend continuing of moving adspend away from traditional media to direct marketing and the internet. The Bellwether report from the Institute of Practitioners in Advertising (IPA), showed the weakest rise in marketing spending in four… Continue reading INSIGHTanalysis: Media Healthcheck – April 2006

Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience. Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online… Continue reading Internet Will Not Destroy Traditional Advertising

Adverse market conditions in radio advertising are expected to persist, according to the Local Radio Company, which has 32 stations around the country.The company has warned of volatility in the advertising market as it recorded a 1% rise in revenues over the six months to the end of March. It said revenues had risen 2%… Continue reading Radio Ad Trouble Persists

Shares in ITV rose 1.2% last week, as rumours circulated that the broadcaster could be the focus of a take-over bid by US private equity group Kohlberg Kravis Roberts. This defied the downward market trend, which saw the FTSE 100 surrender all and more of Friday’s 2% gain after another session of unstable trading. Rumours… Continue reading ITV Bucks Stock Market Trend

Top Up TV, the independent company set up to offer Freeview customers the chance to ‘top up’ their channels for a small monthly payment, has gone into voluntary liquidation.Related LinksTop Up TV

Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts. The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of… Continue reading Freeview To Overtake Sky In Analogue Switch-Off

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the record $12.5… Continue reading Online Adspend Almost $4 Billion In Q1

First quarter figures from the Radio Advertising Bureau show commercial radio revenue fell 4% from the last quarter of 2005, with figures down from £162 million to £149 million at the start of 2005. National advertising takes a 60% share of the total revenues, up almost 3.9%, while local advertising’s share was down 2.3% and… Continue reading Radio Revenue Continues To Fall