Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation) according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). After adjusting for inflation the rise means a 0.6% increase in real… Continue reading Advertising Expenditure Almost £19 Billion In 2005

Text messaging achieved an all time high in May, reaching 3.3 billion messages, according to latest figures released by the Mobile Data Association (MDA). Person-to-person texts sent across the UK GSM network operators last month increased by 26% on the total sent during the same period in 2005, beating the previous record of 3.2 billion… Continue reading UK Txt Msgs Reach 3.3 Billion For May

Digital radio listeners read and use information from the scrolling text on their DAB sets, according to the latest findings from the RAB Platform Survey. 69% of listeners read the text, whilst 42% actually used web addresses or phone numbers on the display, offering advertisers a new channel of communication to connect through to consumers.… Continue reading DAB Text Display Is A New Avenue For Advertisers

By the end of 2008 there will be 100 million direct-to-home satellite pay TV subscribers globally, meaning that satellite will continue its reign as the top digital TV platform, according to a new study by Research and Markets. The report also examines satellite radio and points to Howard Stern’s departure from traditional radio to begin… Continue reading Satellite Industry To Grow

Mobile TV is looming ever larger on the horizon but industry figures say that it is content that will make or break the platform. Speaking at the Broadcast Live conference, Graeme Ferguson, director of global content development at Vodafone Group, said that consumers had made it clear that content is everything when it comes to… Continue reading Mobile TV Will Rely On Content

Albert Read has been appointed general manager of Condé Nast Publications, and will take up the role on September 4 this year. Read was previously deputy planning director at Condé Nast International, and also business director of Condé Nast Asia-Pacific, where he was greatly involved in the company’s expansion into China. Read’s promotion to the… Continue reading New General Manager For Condé Nast Publications

The Evening Standard has appointed Rosemary Gorman as its new advertising sales director following the departure of Alan Brydon. Gorman, head of client sales at the Daily Mail since 1999, began her career on the agency side, becoming head of planning and managing partner at Zenith Media prior to her taking up the position at… Continue reading Evening Standard Appoints New Ad Director

In the next five years the TV audience will take a far more pro-active role in the content that is shown, with advertisers having to adjust their revenue models to keep up with the changes in the industry, according to predictions outlined by ITV at the Broadcast Live conference. Jeff Henry, chief executive officer of… Continue reading Pro-Active Audiences To Affect Advertising Models

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

Mobile TV broadcast subscribers worldwide will reach 102 million by the end of 2010, a giant leap from 3.4 million in 2006, according to reports by In-Stat. Recognising that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV… Continue reading Mobile TV To Reach 102 Million Subscribers By 2010