In June it was revealed that UK advertising expenditure rose by 2.6% to nearly £19 billion (before accounting for inflation) in 2005, according to figures released by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). The study showed that, after adjusting for inflation, the rise means a 0.6% increase in… Continue reading INSIGHTanalysis: Media Healthcheck – June 2006

Women represent 59% of all US consumers who play games on a mobile phone, according to Electronic Gaming in the Digital Home, a new study from Parks Associates. The research also says that women comprise 61% of all those who play mobile phone games for one to four hours per month and 58% of all… Continue reading Women Represent Almost 60% Of US Mobile Phone Gamers

The UK lags behind the rest of Europe in broadband application awareness and adoption, according to new research from Motorola. The research reveals that France and Germany lead awareness of VoIP, Italy and Spain lead on video calling, downloading content and desire for Fixed Mobile Convergence. 2,500 respondents were surveyed across, France, Germany, Italy, Spain… Continue reading UK Lags Behind Rest Of Europe In Broadband Awareness And Adoption.

New recruits Simon Rees and Paul Monk will shortly join digital retail media agency, abc media, bringing decades of media experience to the group. Rees was formerly chief executive of global media company Mindshare, which is part of GroupM, the media parent company of WPP. The pair has been recruited to help steer the growth… Continue reading New Recruits Bolster Digital Retail Media Agency

David Robey, managing director of BBC Radio London, has said he believes the big BBC networks could be pushing for a delay in RAJAR’s electronic measurement of radio audiences because it works against them.Robey made the bold statement at the Cambridge Radio Festival today, saying he is “extremely dubious about the length of the delay”… Continue reading Big BBC Networks Pushing For Delay In RAJAR’s Electronic Measurement

Ofcom’s consumer panel has released results of a survey which says that more over 65s would use the internet if they had the right support.The market survey shows that in the take-up of the internet 56% of people aged over 65 voluntarily excluded themselves compared to the national average of 22%. The survey also reveals… Continue reading Over 65s Want Support To Go Online

New recruits Simon Rees and Paul Monk will shortly join digital retail media agency, abc media, bringing decades of media experience to the group.Rees was formerly chief executive of global media company Mindshare, which is part of GroupM, the media parent company of WPP.The pair has been recruited to help steer the growth of abc… Continue reading New Recruits Bolster Digital Retail Media Agency

Last week’s announcement that UBC Media would invest in digital music technology that allows listeners to buy music from radio stations via a handheld mobile device, received a positive boost today at the annual Radio Festival in Cambridge.In a session discussing radio’s future funding, the ability of radio stations to offer instant opportunity to purchase… Continue reading Mobile Purchasing Is Key To Digital Radio’s Future

BBC listeners could get their own iTunes-inspired personalised radio service, according to BBC director general Mark Thompson, who was speaking last night at the Cambridge Radio Festival.Thompson said the broadcaster, under the working title of MyBBCRadio, would utilise peer-to-peer and other new technologies to create a service that would “provide thousands, ultimately millions, of individual… Continue reading BBC Could Get iTunes-Inspired Radio Service

In the US, in-car passenger entertainment is expected to take off in the coming years, with industry analyst Frost & Sullivan projecting that by 2011 more than three million vehicles will be equipped with mobile satellite TV systems. These figures come as passenger entertainment really takes off in the States. According to JD Power and… Continue reading In-Car Media And Satellite Radio To Take Off In US